Words are processed by our short-term memory. However, when we look at images, they go into our long-term memory. This means that the knowledge is held indefinitely.
According to research from 3M, humans process visuals 60.000 times faster than text. Therefore, images are used by many marketers to best grab the attention of their audience.
Choosing the right image to best match your brand and attract the customer may be difficult. We understand your struggle and are here to help you. Thus, this article will look into how to choose the right image for your SleekBox, to best attract your visitors.
Before going through some examples, let’s talk about a couple of points you should know when implementing images.
When selecting an image, put yourself in the shoes of your customers. You want to select an appropriate image for the message you are sending. Let’s image you are selling furniture on your site. Just because you like images of the mountains, it does not mean that it is relevant for your audience or your business.
The pixels matter. Use high-resolution images. You want to have a good quality image on your SleekBox, not a big blur.
Consistency is important. Your website is most likely already using specific colors, and other images. Aim to stick to one style with all of your design. Blend in your SleekBox with the other elements. Consistency sends a strong message about your business. You don’t just want to use a bunch of random images. Trust me, it won’t look appealing.
Make sure the selected image is relevant to your brand. Remember, your company will be associated with the image by your entire audience.
Be original. Aim to make your SleekBox personalized. Instead of using stock images, try to use your own images, unique images.
And lastly, do not go overboard. Use an appropriate image size that will not be disturbing to your visitors.
The editor gives you a lot of freedom to personalize the images for your SleekBox. You can choose the position of the image element, its size, border and alignment options. You are also able to make the image the background of your SleekBox.
There are three types of images you can implement to your SleekBox design.
Let’s take a look at a couple of examples of how images can be added to your SleekBoxes.
The first one is a Swedish travel agency called Alpresor. They are specializing on skiing and hiking vacations. Thinking both of their target audience and their brand, they have decided to go with an image of a happy skier.
To keep a consistent look on their site, they used the colors green and yellow on their SleekBox. They are visible in the call-to-action buttons and the person’s jacket.
The background of the image is transparent, thus the background color can be adjusted based on your preference in the editor. Alpresor in this instance went with a simple look and used the color white.
The image does not have to contain only human beings. It can also be a product that you are offering.
This is a sneaker store called Rezet. They are engaging their visitors with information about their popular product. Therefore, the product itself is the star of this SleekBox.
Rezet has chosen to work with an image as an element. The position of it is in this instance on the top of the SleekBox. The bottom is reserved for the text element and an call-to-action button. You can clearly see the border between the image, and the other elements as the image doesn’t contain a transparent background.
Now you have seen both right and left positioning of an image. So let’s have a look at how a SleekBox with an image as a background looks like.
Klaus Pilgaard is the face of the Chili Klaus brand. They are specializing in spicy chili products. Almost every product has an image of him on it, and many recognize the products precisely because of that.
Thus his presence on the SleekBox is not a surprise. The positioning of the image is brilliant, as Klaus is visible where there is space for the image, and the rest is hidden behind input fields.
The picture is unique, taken by their organization. Using your own internal pictures creates a truly personalized design.
At Sleeknote we do not limit your creativity. We aim to give you space for a great design creation. If you do not want to be bound to set paddings and margins, you can use a floating image in you SleekBox.
Here is Miinto, a clothing retailer. Their image is partially outside of the SleekBox, with the head and hand of the model. Working with a floating image gives you the opportunity to put wherever you want to.
Now you have seen how an image can be implemented with a transparent or non-transparent background. And how its position can be on the left, right, floating or even set as a background. The options in our editor are truly unlimited.
Are you now imagining all the possibilities of your SleekBox design? Are you bringing the creative you to life? I won’t keep you for much longer!
To wrap up, I will take you through the checklist of things you should keep in mind when selecting an image for your SleekBox one more time.
I believe you are all set now for implementing images in your SleekBoxes.