In This Lesson You Will Learn
Why running multiple campaigns at the same time can be beneficial.
When can you make an order of your campaigns.
How to best work with the campaign order feature.
How to Create an Order When Running Multiple Campaigns
Many of our customers run multiple campaigns on their websites at the same time. They are often located at the same place and scheduled to show at the same time. You may be wondering how can that be arranged without overwhelming the visitors?
In order not to make your site completely overloaded with self-promotional tools you can give your campaigns an order in which they should show.
By prioritizing your campaigns you can give your visitors a better experience on your site, by reaching out to them with all of your best deals!
So let’s have a closer look at how you can run multiple campaigns at the same time and how to make sure they run smoothly.
The Benefit of Having Multiple Campaigns
So why would you even consider running multiple campaigns in the same place at the same time? Let me paint you a picture of that.
You have an active campaign for collecting leads on your homepage. This is a regular campaign, that is running at all time. However, Black Friday weekend is approaching and you want to do something special for your visitors. There will be a special sale on your products specifically throughout the weekend when the event is happening. With your Black Friday campaign, you want to highlight the sales and navigate your visitors on your website.
With our prioritization settings, you will not have to go back and forth between the campaigns to disable and enable them. What you will have to do is to simply give them an order, so the Black Friday campaign will have higher priority.
What is amazing when you prioritize your campaigns is the fact that once the visitor interacts with your Black Friday campaign, they will then also be approached with your regular lead collecting campaign as well. This will happen later in their visit when the page is reloaded.
Thus even though your seasonal campaign is not collecting lead information, but rather informs them and navigates the visitors on to the weekend deals on your site, you will still have the chance to ask them for their personal information. This will give you the best of both worlds!
Setting up Your Campaign Order
So let’s move to our Sleeknote editor and see how to set this up. The magic happens under the settings in advanced options.
Out of the options here choose campaign order. Next, you will have to fill out campaign index. The index specifies the stack order of your campaign. The greater the stack number is, the higher priority the campaign has.
When going back to our Black Friday campaign example, the limited campaign should contain a higher number than the regular lead collecting campaign. This way, the Black Friday Campaign will be shown in front of the other one.
As we aim to make you a Master at Sleeknote, I have a pro tip for you! Do not give your campaigns the order of 1,2,3. Make some spaces in between the numbers, this way you always have a spot if you need to fit a new campaign into the current order. It does not matter to the system that there are empty spaces between the numbers, it will still only evaluate whether the input you put in is greater or less than the other active campaigns.
You don’t have to give yourself any extra work by disabling and enabling your regular campaigns if you want to run a limited campaign. Simply use our campaign order feature in advanced settings and you can target your visitors with more relevant content.
But remember, the campaign order only works if your campaigns are positioned in the same place on the same page.