After the introduction of General Data Protection regulations, the way companies interact with their customers shifted a bit. As the aim of many campaigns is to collect personal information regarding their visitors for further interaction, their consent for this relationship is the key.
When collecting e-mail, name or any other information, it is crucial to get permission. To be compliant with the GDPR, your terms and agreement must reflect that you are collecting personal data. This can be implemented in your campaigns with just a couple of elements.
In this article, we will have a closer look at how your company can ensure the security and privacy of your visitors interacting with your campaign.
With your campaigns, you can give your visitors a better experience on your site, personalize their experience or track how your website performs. When collecting personal data you need to legally ask your visitors for their consent.
If you in your campaign need to create a legally binding agreement between you and the visitor on your website, you can use a “yes, I accept” element. Legally binding sounds like a very serious term. I get it. But it is important to ask your visitors for consent when collecting their personal information.
Most of you have probably interacted with a “yes, I accept” element at some point in your online life. But let’s have a closer look at how this element looks on a Sleeknote campaign.
This is a campaign of a fashion e-commerce platform called Minimum. The yes I accept element is the last step of the campaign journey, located at the bottom of the campaign. In order to continue to receive a 10% voucher, the checkbox has to be checked.
Terms and conditions are hyperlinked, for the visitor to read more about the agreement if they are not convinced to sign up. Linking extra information helps the person interacting with your campaign to fully understand what they are signing up for.
With this simple checkbox, Minimum is ensuring that their relationship with the visitors that get their voucher is GDPR compliant.
Even though the “yes, I accept” element is one of the most popular ways of implementing GDPR to your campaign, there is another way around it.
This is a discount campaign that Netlingeri is running on its website. Right under the header, they state that you are signing up for their newsletter in order to get your 10% discount code.
The slightly smaller text marked with a star under the call-to-action button further states the terms and agreements. If the visitor wants more information regarding those, the hyperlinked text will take them to another page, where the data policy is explained in detail. This is how that Netlingeri is assuring the legality of their personal data collection without having a yes I accept element.
Both of these are GDPR compliant. So it is about you, whether you want to give the visitor the power of agreeing to your terms and conditions with a checkbox or you want to inform them about what they are signing up for in a different manner.
Being GDPR compliant is a legal requirement if you are active within the EU. Even if your business is not located within the EU, we still recommend you to set your campaigns to follow GDPR. The main reason is consent. Consent means that the visitor interacting with your campaign is agreeing to you collecting their personal information.
Always remember to inform your visitors what their information will be used for. No one wants to receive newsletters they are not aware of signing up for.
If you decide to use legitimate reasons, you have to inform in your terms and agreement that you are gathering the analytics data, and what you are using it for.
We hope that the whole GDPR situation is more clear to you know and that you are ready to have a legally fair relationship with your visitors in your campaigns.