What Is a Scroll Box Popup? An Overview of This Popular Popup Type
By Emil Kristensen CMO
@ Sleeknote

Scroll box popups have become increasingly popular among website owners in recent years. These popups are designed to help capture visitors’ attention and prompt them to take a specific action, such as signing up for a newsletter or making a purchase. If you’re unfamiliar with scroll box popups, this article will provide an overview of what they are, why you might consider using them, and best practices for designing and implementing them on your website.

Why Use Scroll Box Popups on Your Website?

One of the main reasons website owners use scroll box popups is that they’re effective at capturing visitors’ attention without being too intrusive. Unlike full-screen popups that can be annoying and disruptive, scroll box popups typically appear in a corner of the screen or as a bar across the top or bottom. This makes them more subtle and less likely to drive visitors away from your site.

Scroll box popups are also useful because they can be triggered at specific points on a page, such as when a visitor reaches the bottom of a blog post or product page. This means that you can target visitors who have shown a specific level of interest in your content or offerings, making it more likely that they’ll take the desired action.

Another advantage of using scroll box popups is that they can be customized to match the design and branding of your website. This helps to create a cohesive and professional look, which can increase visitors’ trust in your brand. Additionally, scroll box popups can be used to offer exclusive promotions or discounts to visitors who sign up for your email list or make a purchase. This can help to increase conversions and drive sales for your business.

Types of Scroll Box Popups

There are several different types of scroll box popups that you might consider using on your website. Some of the most common include:

  • Exit intent popups, which appear when a visitor attempts to leave your site.
  • Welcome mat popups, which cover the entire screen and require visitors to take a specific action in order to proceed.
  • Timed popups, which appear after a visitor has spent a set amount of time on your page.

Other types of scroll box popups that you may want to consider include:

  • Scroll-triggered popups, which appear when a visitor scrolls to a certain point on your page.
  • Click-triggered popups, which appear when a visitor clicks on a specific element on your page.
  • Form-triggered popups, which appear after a visitor submits a form on your site.

By using different types of scroll box popups strategically, you can increase engagement and conversions on your website.

How to Design Effective Scroll Box Popups

To design an effective scroll box popup, it’s important to consider the design and messaging. Here are a few best practices to keep in mind:

  • Keep the messaging clear and concise, explaining what action you want visitors to take and why they should take it.
  • Use eye-catching visuals and colors that align with your brand and stand out from the rest of the page.
  • A/B test different designs and messaging to see what performs best.

Best Practices for Using Scroll Box Popups

In addition to considering design and messaging, there are a few best practices to keep in mind when using scroll box popups on your website. These include:

  • Only use scroll box popups on pages where they make sense. For example, they may be appropriate on product pages or checkout pages, but not on a homepage or informational blog post.
  • Limit the frequency of popups to avoid overwhelming visitors and driving them away.
  • Make it easy for visitors to exit the popup if they’re not interested in taking the desired action.

Examples of Successful Websites Using Scroll Box Popups

There are many websites that have successfully implemented scroll box popups to drive conversions and capture leads. Some examples include:

  • Hemingway App, which uses a scroll box to capture email addresses for their newsletter.
  • Moo, which uses a welcome mat popup to prompt visitors to sign up for their email list.
  • Sumo, which offers a variety of different types of popups and has seen success using exit intent popups and timed popups.

How to Measure the Success of Your Scroll Box Popups

To determine the success of your scroll box popups, you’ll need to track metrics such as conversion rates, click-through rates, and bounce rates. You can use tools such as Google Analytics to track these metrics and see how your popups are performing over time.

Common Mistakes to Avoid When Using Scroll Box Popups

While scroll box popups can be effective at capturing visitors’ attention and driving conversions, there are also some common mistakes to avoid. These include:

  • Using too many popups on a page, which can be overwhelming and annoying to visitors.
  • Designing popups that are difficult to exit or that cover too much of the screen.
  • Making the messaging too aggressive or spammy, which can turn visitors off.

Tips for Creating Engaging Content for Scroll Box Popups

To encourage visitors to take action when they see your scroll box popups, it’s important to create engaging content that resonates with them. Here are a few tips for doing so:

  • Focus on the benefits of taking the desired action, such as saving time or money.
  • Use attention-grabbing headlines and bold text to draw visitors’ eyes to the popup.
  • Include social proof such as customer reviews or testimonials to build trust and credibility.

The Future of Scroll Box Popups: Trends and Predictions

As website owners continue to look for new and effective ways to engage visitors and drive conversions, it’s likely that scroll box popups will continue to be a popular choice. Some trends to watch out for in the coming years include the use of more personalized popups and the integration of popups with other marketing channels such as email and social media.

Overall, scroll box popups can be a powerful tool for driving conversions and capturing leads on your website. By following best practices and avoiding common mistakes, you can design effective popups that resonate with visitors and help you achieve your business goals.