What Is a Social Proof Popup? An Overview of This Effective Marketing Tool
By Emil Kristensen CMO
@ Sleeknote

Marketing and advertising have evolved significantly in the digital age. Every day, businesses face fierce competition as they look for ways to attract customers and create brand awareness. One such tool that’s proven to be effective is the social proof popup. In this article, we’ll examine this powerful marketing tool and how it can benefit your business.

Why Social Proof Popups Are Important for Your Business

Social proof popups are an essential tool for any business that wants to boost conversions and improve its marketing efforts. Social proof refers to the influence that the actions and opinions of others can have on people’s behavior. By displaying social proof on your website, you can persuade potential customers to take action and make a purchase.

One of the most significant benefits of social proof popups is that they increase visitors’ confidence in your brand. When people see that others have bought and enjoyed your product or service, it confirms that your business is legitimate and trustworthy. This, in turn, can lead to increased conversion rates and revenue.

Another advantage of social proof popups is that they create a sense of urgency. When visitors see that other people are taking action and making purchases, they may feel like they need to act quickly to avoid missing out on a good deal or popular product. This can lead to more immediate conversions and a sense of excitement around your brand.

How Social Proof Popups Work to Boost Conversions

Social proof popups work by showcasing what other people have done on your website. This can take the form of customer reviews, ratings, or testimonials. By displaying this information prominently on your website, you’re providing potential customers with social proof that your business is reputable and trustworthy.

Another way social proof popups work to boost conversions is by creating a sense of urgency. For example, you could display a popup that highlights the number of people who have recently bought a product or service. This creates a fear of missing out (FOMO), which can motivate people to take action and make a purchase.

Different Types of Social Proof Popups and Their Benefits

There are several different types of social proof popups that businesses can use to boost conversions. One popular type is the customer review popup, which displays positive reviews from previous customers. This can be a powerful way to showcase the quality and value of your products or services.

Another type of social proof popup is the social media popup, which displays the number of likes, shares, or followers your business has on social media platforms. This can be a great way to showcase your brand’s popularity and social influence.

Finally, there’s the sales notification popup which displays the number of recent sales or signups. This creates a sense of urgency among potential customers and can encourage them to take action.

Elements of an Effective Social Proof Popup Design

Design plays a critical role in the effectiveness of social proof popups. An effective popup design should grab visitors’ attention without being intrusive or annoying. It should be visually appealing, easy to read, and clearly communicate the social proof message.

It’s also essential to make sure that your social proof popups are responsive and mobile-friendly. With more people accessing websites on mobile devices, it’s critical that your popups look great and function well on smartphones and tablets.

Examples of Successful Social Proof Popup Implementations

Many businesses have successfully implemented social proof popups to improve their marketing efforts. One example is Booking.com, which displays the number of people who are currently viewing a particular hotel room. This creates a sense of urgency and encourages people to book quickly.

Another great example is Amazon, which displays customer reviews and ratings prominently on its product pages. This provides social proof that the products are high quality and can be trusted.

Best Practices for Using Social Proof Popups on Your Website

When using social proof popups, it’s important to follow a few best practices to ensure maximum effectiveness. One best practice is to make sure that your social proof is genuine and trustworthy. If you display fake social proof, it can damage your brand’s reputation and ultimately hurt your conversion rates.

It’s also essential to make sure that social proof popups don’t disrupt the user experience. Popups that are intrusive or difficult to close can annoy visitors and drive them away from your website.

Tips for Creating Compelling and Persuasive Copy in Social Proof Popups

The copy in your social proof popups is just as important as the design. It’s critical to create compelling and persuasive copy that communicates the benefits of your product or service. Here are a few tips to keep in mind:

  • Use clear and concise language
  • Highlight the most significant benefits and features
  • Create a sense of urgency and scarcity
  • Use social proof to make your claims more credible

How to Measure the Effectiveness of Your Social Proof Popups

Measuring the effectiveness of your social proof popups is critical to optimizing your marketing efforts. Some key metrics to track include conversion rates, click-through rates, and bounce rates. By tracking these metrics, you can identify which social proof messages are resonating with your audience and which ones need improvement.

Common Mistakes to Avoid When Implementing Social Proof Popups

While social proof popups are a powerful marketing tool, there are a few common mistakes that businesses should avoid. One mistake is using fake social proof, as this can damage your brand’s reputation and hurt your conversion rates. Another mistake is displaying popups that are too intrusive or difficult to close.

Finally, it’s essential to make sure that your social proof popups are relevant and targeted to your audience. If you display social proof that’s not relevant to a particular visitor, it can have the opposite effect and actually harm your conversion rates.


Social proof popups are an effective marketing tool that can help businesses boost conversions and create brand awareness. By displaying customer reviews, ratings, or sales notifications, you can provide visitors with social proof that your business is reputable and trustworthy. Implementing social proof popups takes time, effort, and careful consideration, but if done correctly, it can have a significant impact on your marketing efforts.