What Is an Early Bird Discount Email?
By Emil Kristensen CMO
@ Sleeknote

An early bird discount email is a marketing strategy used by businesses to incentivize customers to purchase tickets, services, or products before a set deadline. This promotional strategy usually offers customers a discount for purchasing early, hence the name early bird discount. Early bird discounts have become increasingly popular in recent years, as more and more businesses rely on email marketing campaigns to engage customers and improve sales.

Understanding the Benefits of Early Bird Discounts

Early bird discounts are commonly used in various industries, such as event planning, travel, and e-commerce. The benefits of early bird discounts are numerous, as they encourage customers to take action and make purchases early, providing businesses with a guaranteed revenue stream. This strategy is particularly effective in event planning, where organizers can gauge early interest and adjust their planning accordingly, such as increasing capacity or changing venues. Additionally, early bird discounts can also help businesses forecast revenue and cash flow, improving budgeting, and resource allocation.

How Early Bird Discounts Can Boost Your Sales

Early bird discounts can significantly impact sales, even if the discount is relatively small. Customers are often encouraged to purchase early when they feel that they are receiving a good deal, especially when the offer is available for a limited time. This sense of urgency can also encourage customers to purchase items they may have been considering buying later or in larger quantities to take advantage of the opportunity. Additionally, early bird discounts can also lead to generating buzz and increasing brand awareness. As customers share the promotion with others, word-of-mouth marketing can significantly increase the number of potential customers in the future.

The Psychology Behind Early Bird Discounts

The psychology behind early bird discounts is rooted in the concept of scarcity and urgency. Customers perceive the offer as valuable because it is only available for a limited time. This perception often drives customers to take action sooner rather than later, resulting in increased sales. Additionally, early bird discounts also create a sense of exclusivity, as customers feel like they are part of a select group of people who have access to the promotion.

Creating an Effective Early Bird Discount Email Campaign

When designing an effective early bird discount email campaign, there are several things to keep in mind. Firstly, the email should clearly outline the offer, including the discount percentage, the timeframe within which the promotion can be used, and any other terms and conditions. Secondly, the email should highlight the value of the offer and the need to act quickly to take advantage of it. The email should also make use of engaging visuals and provide clear calls-to-action to encourage customers to make the purchase. Lastly, the email should be targeted to the appropriate demographics, ensuring that the offer is being sent to customers who are most likely to respond positively.

Tips for Crafting Attention-Grabbing Subject Lines for Early Bird Discount Emails

The subject line of an early bird discount email is critical in capturing the attention of potential customers. It is essential to be creative when crafting a subject line that will pique the interest of the email recipient. Some tips for crafting attention-grabbing subject lines include using clear, concise language, incorporating action verbs, and adding a sense of urgency or scarcity. Additionally, including personalization in subject lines, such as using the recipient’s name, can significantly increase the likelihood of the email being opened.

Strategies for Timing Your Early Bird Discount Offers to Maximize Results

The timing of an early bird discount offer is crucial for maximizing its effectiveness. Research has shown that sending emails on Tuesday, Wednesday, and Thursday can lead to higher open and click-through rates. Additionally, timing the offer so that it aligns with the customer’s natural buying cycle, such as before major holidays or events, can increase its effectiveness. Lastly, sending reminder emails close to the deadline can encourage customers who may have been hesitating earlier to make the purchase before the offer expires.

Examples of Successful Early Bird Discount Email Campaigns

There are several examples of successful early bird discount email campaigns. For instance, during the Christmas period, retailers such as Amazon and Walmart send out early bird email promotions to encourage customers to purchase their gifts early. Additionally, online ticketing platforms such as Eventbrite and Ticketmaster use early bird discounts to incentivize customers to pre-purchase tickets for upcoming events. These promotions have been successful as they provide customers with a good deal and also guarantee revenue for the business in advance.

Common Mistakes to Avoid When Implementing an Early Bird Discount Strategy

Whilst early bird discounts can be effective, there are several common mistakes that businesses should avoid when implementing this strategy in their marketing campaigns. One such mistake is making the early bird discount period too short, as this can lead to customers feeling rushed and unable to take advantage of the promotion. Conversely, making the discount period too long can lead to customers procrastinating and ultimately not making the purchase. It is important to strike a balance between the two. Additionally, failing to follow up with customers who have made the purchase can lead to missed opportunities, such as not offering complementary products or services.

Measuring the Success of Your Early Bird Discount Email Campaigns

Measuring the success of early bird discount email campaigns requires tracking a range of metrics, including open rates, click-through rates, conversion rates, and revenue generated. These metrics are essential in determining the success of the campaign and identifying areas for improvement. It is also important to collect customer feedback and monitor social media channels to determine the overall sentiment towards the promotion. By tracking these metrics, businesses can make informed decisions about future early bird discount campaigns and optimize their marketing efforts.


Early bird discounts have become increasingly popular in recent years as more businesses seek to engage customers and improve sales. By understanding the benefits of early bird discounts, the psychology behind them, and how to create effective marketing campaigns, businesses can better leverage this strategy to achieve their goals. Additionally, by avoiding common mistakes and measuring the success of campaigns, businesses can optimize their efforts, improve customer loyalty, and grow their revenue streams.