What Is an On-Site Behavior Triggered Email? – A Comprehensive Guide
By Emil Kristensen CMO
@ Sleeknote

In today’s digital age, businesses are constantly searching for ways to engage with their customers and generate sales. One effective approach to achieve both of these goals is to use on-site behavior triggered emails. But what exactly are these emails? In this comprehensive guide, we will delve into all aspects of on-site behavior triggered emails and how they can boost your business’s success.

Why On-Site Behavior Triggered Emails Are Important for Your Business

On-site behavior triggered emails are highly effective for your business because they are based on the specific actions or behaviors of your website visitors. This personalized approach allows you to target customers who have shown a particular level of interest in your products or services. By focusing your attention on these individuals, you can increase conversions and revenue while providing a more tailored experience for your users as well.

Additionally, on-site behavior triggered emails can also help you to re-engage with customers who may have abandoned their shopping carts or left your website without making a purchase. By sending targeted emails that remind them of the items they were interested in, you can encourage them to return to your site and complete their purchase. This can help to reduce cart abandonment rates and increase overall sales for your business.

How On-Site Behavior Triggered Emails Work

The main idea behind on-site behavior triggered emails is that they should activate when a website visitor performs a specific action or shows a particular behavior. These emails can be set up to trigger when a user has added an item to their cart, but then abandoned the cart before purchasing. Alternatively, they can be triggered when a user has spent a certain amount of time browsing your website pages or has clicked on a specific product category.

On-site behavior triggered emails are highly effective in increasing conversion rates and driving sales. By sending personalized and relevant emails based on a user’s behavior, you can encourage them to complete their purchase or explore other products on your website. It’s important to ensure that the content of these emails is tailored to the specific behavior that triggered them, and that they provide clear and compelling calls to action. With the right strategy and execution, on-site behavior triggered emails can be a powerful tool in your email marketing arsenal.

Different Types of On-Site Behavior Triggered Emails You Can Use

There are various types of on-site behavior triggered emails you can use, each with its own unique strategy and end goal. For example, you can send a “cart abandonment” email to remind users that they have left items in their cart and encourage them to go back and complete the purchase. You can also send a “browse abandonment” email to users who have spent a certain amount of time on your website but haven’t made any purchases. Additionally, you can send a “post-purchase” email to thank customers for their order, provide them with tracking information, and perhaps offer them a discount code for their next purchase.

Advantages and Disadvantages of On-Site Behavior Triggered Emails

Like any marketing strategy, on-site behavior triggered emails have both advantages and disadvantages. One major advantage is that they have a higher conversion rate than generic emails since they target customers with a specific interest in your products or services. They also help you to build stronger customer relationships by providing a more personalized user experience. However, some disadvantages include the setup time required to create these emails, the need for accurate data tracking, and the potential for customers to become annoyed or overwhelmed with too many emails. Overall, the advantages far outweigh the disadvantages, making on-site behavior triggered emails a viable and successful strategy for your business.

Creating Effective On-Site Behavior Triggered Email Campaigns

Effective on-site behavior triggered email campaigns require careful planning and execution. You must consider various factors such as the trigger action, the timing of the email, the design and content of the email, and the call-to-action. It’s essential to create a clear and concise message that encourages your customers to take action without feeling pressured or overwhelmed.

Best Practices for Designing On-Site Behavior Triggered Emails

In designing your on-site behavior triggered emails, it’s crucial to keep in mind the best practices that will help you create a successful email. You should ensure your emails are mobile-responsive as more than half of all emails are opened on mobile devices. Additionally, you should use eye-catching images that align with your brand and message. Lastly, use personalization to make your emails feel like a targeted message intended for each individual customer.

Tips for Writing Compelling On-Site Behavior Triggered Email Content

To write compelling on-site behavior triggered email content, you should focus on creating valuable and relevant information for your customers. Use simple and concise language, and avoid using jargon or technical terms that your customers may not understand. Additionally, it’s always helpful to create a sense of urgency or exclusivity by using a call-to-action that encourages customers to act immediately.

Implementing and Measuring the Success of Your On-Site Behavior Triggered Email Campaigns

Finally, it’s essential to implement and measure the success of your on-site behavior triggered email campaigns. Make sure to use proper data tracking to ensure you are targeting the right customers with the right emails. You should also measure your success by tracking metrics such as open rate, click-through rate, conversion rate, and revenue. These metrics will provide valuable insights into how successful your campaign was while helping you to improve and refine your strategy moving forward.

Case Studies: Successful Examples of On-Site Behavior Triggered Email Campaigns

Several businesses have seen tremendous success using on-site behavior triggered emails. For example, a travel company used a browse abandonment email to increase revenue by $17,000 in just one month. In another example, an e-commerce company saw a 25% increase in revenue after implementing a cart abandonment email campaign. These examples demonstrate the power and effectiveness of on-site behavior triggered emails for businesses of all sizes and industries.

As you can see, on-site behavior triggered emails can be a game-changer for your business. By targeting specific customer behaviors with personalized email campaigns, you can increase conversions, build stronger customer relationships, boost revenue and gain a competitive edge in your industry. So why not give it a try? With the right strategy and execution, on-site behavior triggered emails can add significant value to your marketing efforts and be a vital component of your overall business success.