What Is the General Data Protection Regulation (GDPR)?
By Emil Kristensen CMO
@ Sleeknote

The General Data Protection Regulation (GDPR) is a regulation introduced by the European Union (EU) in May 2018 to protect the privacy and personal data of individuals in the EU. The regulation ensures that individuals have control over their personal data, and companies must comply with strict regulations on how they collect, store, and use that data. The GDPR also aims to harmonize data protection rules throughout the EU, making it easier for businesses to operate across borders and for individuals to understand their data protection rights.

Why Was the GDPR Introduced?

The GDPR was introduced to address growing concerns about the collection, use, and protection of personal data. With the rise of digital technology and the internet, there was more data available than ever before, and companies were collecting vast amounts of personal data without proper consent. There were also concerns about the misuse of personal data, such as in targeted advertising and political campaigns. The GDPR aimed to provide individuals with greater control over their personal data and to impose stricter rules on how companies collect, use, and store that data.

Who Does the GDPR Apply To?

The GDPR applies to any business or organization that collects, processes, or stores personal data of individuals in the EU, regardless of where the company is based. This means that even companies outside the EU must comply with the GDPR if they handle personal data of individuals within the EU. The GDPR also applies to any public authority or organization that processes personal data as part of its public duties.

What Are the Key Principles of the GDPR?

The GDPR is based on seven key principles that govern how personal data should be collected, processed, and stored. These principles are:

  1. Lawfulness, fairness, and transparency: Personal data must be processed lawfully, fairly, and transparently.
  2. Purpose limitation: Personal data must be collected and used for specified and legitimate purposes only.
  3. Data minimization: Personal data must be adequate, relevant, and limited to what is necessary for the purposes for which it is processed.
  4. Accuracy: Personal data must be accurate and kept up-to-date.
  5. Storage limitation: Personal data must not be kept for longer than necessary.
  6. Integrity and confidentiality: Personal data must be processed in a manner that ensures appropriate security, including protection against unauthorized or unlawful processing and against accidental loss, destruction, or damage.
  7. Accountability: Data controllers and processors must be accountable for complying with the GDPR principles.

What Are the Rights of Data Subjects Under the GDPR?

The GDPR provides individuals with a number of rights to control their personal data. These rights include:

  1. The right to access: Individuals have the right to access their personal data and receive a copy of it.
  2. The right to rectification: Individuals have the right to have inaccurate or incomplete data corrected.
  3. The right to erasure: Individuals have the right to have their data deleted, also known as the “right to be forgotten”.
  4. The right to restrict processing: Individuals have the right to restrict the processing of their data under certain circumstances.
  5. The right to data portability: Individuals have the right to receive their personal data in a structured, commonly used, and machine-readable format.
  6. The right to object: Individuals have the right to object to the processing of their personal data.
  7. The right not to be subject to automated decision-making: Individuals have the right not to be subject to a decision based solely on automated processing, including profiling, that significantly affects them.

What Are the Responsibilities of Data Controllers and Processors Under the GDPR?

The GDPR imposes specific responsibilities on data controllers (the organization that determines the purposes and means of processing personal data) and data processors (the organization that processes personal data on behalf of the data controller). These responsibilities include:

  1. Complying with the GDPR principles: Data controllers and processors must comply with the seven key principles of the GDPR.
  2. Keeping records: Data controllers and processors must keep detailed records of their data processing activities.
  3. Implementing appropriate security measures: Data controllers and processors must implement appropriate technical and organizational measures to ensure the security of personal data.
  4. Appointing a data protection officer (DPO): Data controllers and processors must appoint a DPO if their core activities require regular and systematic monitoring of individuals’ personal data or if they process sensitive categories of personal data on a large scale.
  5. Reporting data breaches: Data controllers must report any data breaches to the relevant data protection authority within 72 hours of becoming aware of the breach.

How Can Organizations Ensure Compliance with the GDPR?

Organizations can ensure compliance with the GDPR by:

  1. Conducting a data protection impact assessment (DPIA) to identify and mitigate potential risks to individuals’ personal data.
  2. Implementing appropriate technical and organizational measures to ensure the security of personal data, such as encryption and access controls.
  3. Providing adequate training and awareness to employees on the GDPR and data protection best practices.
  4. Appointing a data protection officer (DPO) if necessary.
  5. Maintaining detailed records of their data processing activities.

What Are the Penalties for Non-Compliance with the GDPR?

The GDPR imposes significant fines and penalties for non-compliance. The maximum fine for a violation is €20 million or 4% of the company’s global annual revenue, whichever is higher. Data protection authorities may also issue warnings, reprimands, and orders to stop processing personal data.

How Has the Implementation of GDPR Impacted Businesses and Consumers?

The implementation of the GDPR has had a significant impact on businesses and consumers. For businesses, the GDPR has required significant changes to how personal data is collected, processed, and stored, and has increased the potential financial and reputational risks of non-compliance. For consumers, the GDPR has provided greater control over their personal data and increased transparency into how that data is used by companies. However, some consumers have also experienced frustration with the increased number of cookie and consent pop-ups on websites.

What Is the Future of Data Protection Regulation Beyond GDPR?

The GDPR has set a new standard for data protection regulation, but the evolving digital landscape and new technologies will continue to pose challenges for data protection. The EU is already considering updates to the GDPR and new regulations, such as the proposed Digital Services Act and Digital Markets Act, which aim to regulate online platforms and address the challenges of the digital age. The future of data protection regulation is likely to focus on balancing the benefits of innovation with the need to protect personal data and privacy.