How to Add FAQs to Your Shopify Store
By Sam Thomas Davies Head of Content
@ Sleeknote

Adding a frequently asked questions (FAQs) section to your Shopify store can help improve customer experience and provide answers to common queries. In this article, we will guide you through the process of adding FAQs to your Shopify store, step by step.

Why Add FAQs to Your Shopify Store?

Having an FAQ section on your Shopify store has several benefits. First and foremost, it helps reduce the number of customer inquiries by providing answers to commonly asked questions. This not only saves time for both you and your customers but also improves customer satisfaction.

Additionally, having an FAQ section can help build trust with your customers. By addressing their concerns and providing helpful information, you show that you value their needs and are committed to providing a positive shopping experience.

Another advantage of adding an FAQ section to your Shopify store is that it can improve your website’s search engine optimization (SEO). Frequently asked questions often contain keywords and phrases that potential customers may use when searching for products or information related to your store. By including these keywords in your FAQ section, you increase the chances of your website appearing in search engine results, driving more organic traffic to your store.

In addition to reducing customer inquiries and improving SEO, an FAQ section can also serve as a valuable resource for your customer support team. By providing comprehensive answers to common questions, your support team can easily access and share this information with customers, saving time and ensuring consistent and accurate responses. This can help streamline your customer support process and enhance the overall efficiency of your business.

Step 1: Plan Your FAQs

Before adding an FAQ section to your Shopify store, take the time to plan and organize your frequently asked questions. Start by identifying the most common inquiries you receive from customers. These can range from questions about shipping and returns to product specifications and payment options.

Once you have a list of common questions, categorize them into different topics. This will make it easier for customers to navigate and find the information they are looking for. Consider creating subheadings or sections for each topic for better organization.

After categorizing your FAQs, prioritize them based on their importance and relevance to your customers. Place the most frequently asked questions at the top of each section or subheading to ensure they are easily accessible. This will help customers find answers to their questions quickly and efficiently.

In addition to organizing your FAQs, consider including relevant links or resources within each answer. This can include links to product pages, shipping information, or return policies. By providing these additional resources, you can further assist customers in finding the information they need and potentially increase sales or customer satisfaction.

Step 2: Choose an FAQ App

Shopify offers various apps that allow you to add FAQ sections to your store. Take some time to research and choose an app that best suits your needs. Look for features such as customization options, mobile responsiveness, and the ability to categorize and organize your FAQs.

Once you have chosen an app, install and configure it according to your preferences. Make sure to follow the app’s instructions and customize the design and layout of your FAQ section to match your store’s theme and branding.

After you have installed and configured the FAQ app, it’s important to regularly update and maintain your FAQ section. Keep track of customer inquiries and feedback to identify any gaps in your FAQ content. Add new questions and answers as needed to address common customer concerns and provide helpful information.

Step 3: Add and Customize Your FAQs

After installing the FAQ app, you can start adding your frequently asked questions. Use the app’s interface to create new questions and provide detailed answers. Make sure your responses are clear, concise, and easy to understand.

Consider using headings or subheadings within your FAQ answers to break up the text and make it scannable. This will help customers quickly find the information they need without feeling overwhelmed.

In addition to text, you can also enhance your FAQ section by including images or videos that provide visual demonstrations or explanations. This can further improve customer understanding and engagement.

Another way to customize your FAQs is by adding interactive elements such as collapsible sections or accordions. These features allow users to expand or collapse sections of the FAQ based on their specific needs or interests. This can make it easier for customers to navigate through the FAQs and find the information they are looking for.

Step 4: Organize and Display Your FAQs

Once you have added and customized your FAQs, it’s time to organize and display them on your Shopify store. Depending on the app you are using, you may have different arrangement options.

Consider displaying your FAQs in an accordion-style format, where each question acts as a header that expands when clicked on, revealing the answer beneath it. This helps keep the page clean and prevents overwhelming the customer with too much information at once.

Additionally, you may choose to display your FAQs on a dedicated page or integrate them into your product pages or checkout process. This depends on your store’s layout and how you think your customers will find the information most convenient.

Another option for organizing and displaying your FAQs is to categorize them based on common themes or topics. This can make it easier for customers to find the information they are looking for, especially if you have a large number of FAQs.

Furthermore, you can enhance the visibility of your FAQs by including a search bar on your FAQ page. This allows customers to quickly search for specific keywords or phrases and find relevant answers without having to scroll through all the questions.

Step 5: Test and Improve

After adding your FAQs, it’s important to test them thoroughly to ensure they are working as intended. Go through each question and answer to verify accuracy, readability, and functionality.

Pay attention to customer feedback and monitor the effectiveness of your FAQs. If you notice specific questions frequently being asked that are not covered in your FAQs, consider adding them to improve the section’s usefulness.

Regularly review and update your FAQs as your business evolves and customer queries change over time. By continuously improving your FAQ section, you can provide a better customer experience and save time for both you and your customers.

Testing your FAQs can involve conducting user testing sessions with a sample of your target audience. This will help you identify any potential issues or confusion that users may encounter when interacting with your FAQs. Additionally, consider implementing analytics tools to track user behavior and gather data on how users engage with your FAQs.

When it comes to improving your FAQs, consider organizing them into categories or sections to make it easier for users to find the information they need. You can also enhance the visual appeal of your FAQs by using formatting options such as bullet points, headings, and bold text to make important information stand out.


Adding an FAQ section to your Shopify store is a valuable investment that can greatly benefit your business. By addressing common customer inquiries and providing helpful information, you can improve customer satisfaction, save time, and build trust. Follow the steps outlined in this article to add FAQs to your Shopify store and enhance your customers’ shopping experience.

One of the key advantages of having an FAQ section is that it can help reduce the number of customer support inquiries. By providing answers to commonly asked questions, customers can find the information they need without having to contact your support team. This not only saves time for both your customers and your support staff, but it also allows your team to focus on more complex or urgent customer issues.

In addition to improving customer satisfaction and saving time, an FAQ section can also help build trust with your customers. When customers see that you have taken the time to address their concerns and provide helpful information, it shows that you value their experience and are committed to providing excellent customer service. This can help establish a positive reputation for your business and encourage repeat purchases and referrals.