How to Add Products to a Collection on Shopify
By Sam Thomas Davies Head of Content
@ Sleeknote

In the world of e-commerce, having a well-organized online store is essential for capturing the attention of potential customers and driving sales. One way to achieve this is by creating collections on your Shopify store. In this comprehensive guide, we will discuss why creating collections is important, the benefits of organizing products into collections, and provide a step-by-step guide on how to add products to a collection on Shopify.

Why Creating Collections on Shopify is Important for Your Online Store

When it comes to managing and showcasing your products effectively, collections play a crucial role. Collections allow you to group similar items together, making it easier for customers to navigate your store and find what they are looking for. By organizing your products into collections, you can create a better shopping experience for your customers, increase customer satisfaction, and ultimately boost your sales.

Understanding the Benefits of Organizing Products into Collections

Organizing your products into collections offers a myriad of benefits for both you as a store owner and your customers. Firstly, collections help you showcase your products in a more visually appealing manner. By grouping similar items together, you can create a cohesive and attractive display that captures the attention of your audience.

Secondly, collections enhance the browsing experience for your customers. When they visit your store, they can easily navigate through the various collections, narrowing down their search and finding exactly what they need. This saves them time and effort, increasing the likelihood of a purchase.

Furthermore, organizing your products into collections makes it easier for you to manage and update your inventory. You can quickly add or remove products from a collection, ensuring that your store reflects your current offerings accurately.

Lastly, collections also contribute to your SEO efforts. By optimizing your collection titles and descriptions with relevant keywords, you can improve your store’s visibility in search engine results, driving more organic traffic to your website.

Step-by-Step Guide: Adding Products to a Collection on Shopify

Now that we understand the importance and benefits of collections, let’s dive into the practical steps of adding products to a collection on Shopify. Follow the guide below to ensure a smooth and efficient process:

  1. Login to your Shopify admin dashboard and navigate to the “Products” section.
  2. Select the products that you want to add to a collection by checking the boxes next to their names.
  3. Click on the “More actions” dropdown menu and choose “Add to collection”.
  4. A pop-up window will appear, allowing you to select an existing collection or create a new one. Choose the appropriate option based on your needs.
  5. If you decide to create a new collection, fill in the necessary details such as the collection name, description, and image.
  6. Click “Add products”. The selected products will now be added to the chosen collection.

Choosing the Right Products for Your Collection

When creating a collection, it is important to carefully choose the products that will be included. Start by considering the theme or purpose of the collection. Are you creating a collection for a specific occasion or season? Are you targeting a particular demographic of customers?

Ensure that the products you select align with the theme or purpose of the collection and resonate with your target audience. By curating a collection that meets the specific needs and preferences of your customers, you increase the likelihood of conversions and customer satisfaction.

Best Practices for Creating Effective Product Collections on Shopify

To create effective product collections on Shopify, consider implementing the following best practices:

  • Keep your collection names concise and descriptive.
  • Write compelling and informative descriptions for each collection.
  • Use high-quality images to showcase your products.
  • Ensure that your collections are well-organized and easy to navigate.
  • Regularly update your collections to reflect changes in your inventory or customer preferences.

Optimizing Collection Titles and Descriptions for SEO

In order to enhance the visibility of your collections in search engine results, it is important to optimize your collection titles and descriptions for SEO. Consider incorporating relevant keywords into these elements to improve your ranking and attract more organic traffic to your store.

Additionally, ensure that your collection titles and descriptions accurately reflect the contents of each collection. This will help potential customers understand what to expect and encourage them to click through to view the collection in more detail.

Using Tags and Categories to Enhance Product Organization in Collections

In addition to grouping products into collections, Shopify offers the option to use tags and categories to further organize and categorize your products. By utilizing tags and categories, you can provide additional layers of organization within your collections, allowing customers to filter and sort products based on their specific preferences.

When adding products to a collection, consider assigning relevant tags to each product. These could include attributes such as color, size, or material. Additionally, you can assign products to categories that align with your overall store structure. By implementing these features, you create a more refined and streamlined shopping experience for your customers.

Customizing the Display Order of Products in a Collection

To create a visually appealing and curated collection, you have the option to customize the display order of products within a collection. This enables you to highlight specific items or organize them in a way that makes sense to your customers.

Within your Shopify admin dashboard, navigate to the collection you wish to edit and click on the “Products” tab. From there, you have the flexibility to reorder the products manually by dragging and dropping them into the desired sequence. Alternatively, you can choose to sort products automatically based on criteria such as price, availability, or popularity.

How to Set Up Automated Collection Rules on Shopify

Shopify offers the functionality to set up automated collection rules, which can save you valuable time and effort when managing your collections. Instead of manually adding products to a collection, you can establish criteria that will automatically include or exclude certain products based on their attributes or tags.

To set up automated collection rules, navigate to the collection you want to automate and click on the “Automated” tab. From there, you can define the conditions that products must meet in order to be included or excluded from the collection. This feature allows you to maintain dynamic collections that are constantly updated based on your specified rules.

Utilizing Filters and Sorting Options to Improve User Experience in Collections

Shopify provides various filtration and sorting options to improve the user experience within your collections. By offering these functionalities, you empower your customers to narrow down their search and find the products that are most relevant to them.

You can enable filters based on attributes such as price, size, color, or any other relevant product characteristic. Additionally, you can provide sorting options that allow customers to arrange products by price, popularity, or any other criteria. By providing these features, you enhance the usability and navigability of your collections, ensuring that your customers can effortlessly find what they need.

Promoting Featured Products within Collections to Boost Sales

Within your collections, you have the opportunity to highlight featured products that you want to promote and draw attention to. By strategically selecting featured products, you can effectively showcase your best-sellers, new arrivals, or any other items that you believe will resonate with your target audience.

In order to promote featured products within a collection, consider employing visually appealing banners or badges to draw attention to them. Additionally, include persuasive copy that highlights the unique selling points of each featured product. By employing these tactics, you can increase the visibility and desirability of your featured products and ultimately boost sales.

Tips for Creating Compelling Product Images and Descriptions in Collections

When it comes to creating compelling product images and descriptions in your collections, consider the following tips:

  • Use high-quality images that accurately represent your products.
  • Showcase the products from different angles or in various settings to provide a comprehensive view.
  • Write clear and concise descriptions that highlight the key features and benefits of each product.
  • Use persuasive language that evokes emotion and appeals to your target audience.
  • Include relevant details such as dimensions, materials, or care instructions.

Harnessing the Power of Cross-Selling and Upselling in Shopify Collections

Cross-selling and upselling are effective strategies for increasing average order value and maximizing revenue. By strategically placing complementary or upgraded products within your collections, you can encourage customers to purchase additional items or choose higher-priced alternatives.

To implement cross-selling and upselling in your collections, consider featuring related products or offering bundle deals that combine compatible items. Additionally, provide compelling incentives such as discounts or free shipping to entice customers to add more items to their cart. By implementing these strategies, you can capitalize on the potential of each customer transaction and increase your overall revenue.

Analyzing Collection Performance Using Shopify Analytics Tools

In order to make informed decisions and optimize your collections for maximum effectiveness, it is crucial to analyze their performance. Fortunately, Shopify provides robust analytics tools that allow you to gain insights into various metrics such as sales, conversions, and customer behavior within your collections.

By leveraging the analytics tools within your Shopify admin dashboard, you can assess the performance of your collections, identify trends, and make data-driven optimizations. Analyzing metrics such as sales conversion rates, average order value, or bounce rates can provide valuable insights into the strengths and weaknesses of your collections, enabling you to refine your strategies and drive better results.

Enhancing Collection Navigation and Browsing with Subcollections or Nested Collections

In order to further enhance the browsing experience within your collections, you can utilize subcollections or nested collections. These allow you to create additional levels of organization within your main collections, facilitating more precise navigation and filtering.

For example, if you have a main collection for clothing, you can create subcollections for different categories such as tops, bottoms, or accessories. This enables customers to browse more specific product offerings within each category, streamlining the shopping experience and increasing the chances of a purchase.

A/B Testing Different Collection Layouts to Maximize Conversion Rates

The layout and design of your collections can significantly impact the conversion rates of your store. To ensure optimal results, consider conducting A/B tests to compare different collection layouts and determine which one resonates best with your customers.

When performing A/B tests, create two variations of your collection layout with distinct design elements or placements of key components such as call-to-action buttons, product images, or product descriptions. By tracking the performance of each variation using analytics tools or conversion tracking, you can identify the layout that yields the highest conversion rates and implement it throughout your store.

Integrating Social Media Sharing and Product Reviews in Shopify Collections

Social media sharing and product reviews are powerful tools for increasing exposure and building trust with your audience. By integrating these features within your collections, you can encourage customers to share their favorite products on social platforms and provide valuable feedback through reviews.

Consider adding social media sharing buttons to your collection pages, allowing customers to easily share their favorite products with their networks. Additionally, enable product review functionality that enables customers to leave ratings and comments directly on your collection pages. By harnessing the power of social media sharing and product reviews, you can amplify the reach of your collections and instill confidence in potential customers.

Leveraging Seasonal or Trending Themes to Create Timely Product Collections

Capitalizing on seasonal or trending themes is a smart strategy to engage customers and drive sales. By creating timely product collections that align with popular trends or upcoming holidays, you can leverage the sense of urgency and excitement surrounding these themes.

Consider researching upcoming holidays, events, or relevant trends within your industry, and curate collections that cater specifically to them. This not only shows your customers that you are aware of current trends and interests but also creates a sense of exclusivity and relevance. By constantly refreshing your collections with seasonal or trending themes, you can keep your store dynamic and appealing to your target audience.

Troubleshooting Common Issues When Adding Products to a Collection on Shopify

Despite Shopify’s user-friendly interface, it is not uncommon to encounter some issues when adding products to a collection. This section will address some common problems and provide troubleshooting tips to help you resolve them effectively.

If you are experiencing difficulty adding products to a collection, try the following steps:

  • Ensure that the products you are trying to add are properly saved and published.
  • Double-check that the collection you are attempting to add products to exists and is active.
  • Clear your browser cache and cookies, as this can sometimes resolve display issues.
  • If the issue persists, reach out to Shopify’s customer support for further assistance.

By following these troubleshooting tips, you can overcome any obstacles that may arise and continue to effectively add products to your collections.


Creating collections is a fundamental aspect of managing a successful online store on Shopify. By organizing your products into collections, you enhance the browsing experience for your customers, increase the visibility of your offerings, and ultimately drive more sales. By following the step-by-step guide outlined in this article and implementing the best practices discussed, you can effectively add products to your collections and optimize them for maximum effectiveness. Remember to regularly analyze the performance of your collections and make data-driven adjustments to ensure continued success. Happy collecting!