How to Change Your Shop Name on Shopify
By Sam Thomas Davies Head of Content
@ Sleeknote

Changing your shop name on Shopify is a relatively simple process that can have a significant impact on your brand identity and customer perception. In this article, we will guide you through the entire process step by step, highlighting the reasons why you might consider changing your shop name, the importance of a well-chosen name, and the implications of this change on SEO and rankings. We will also provide tips on selecting a memorable and brandable shop name, checking availability, and avoiding trademark infringement.

Why Change Your Shop Name on Shopify?

Before diving into the process of changing your shop name on Shopify, it’s essential to understand the reasons why you might want to make this change in the first place. One common reason is rebranding or a shift in your business focus. Changing your shop name can help you align your brand with your new vision and attract the right target audience. Additionally, a name change can help you stand out in a crowded market or differentiate yourself from competitors. It can also be beneficial for businesses that have outgrown their existing name and want to convey a sense of expansion or growth.

Another reason why you might consider changing your shop name on Shopify is to improve search engine optimization (SEO). A well-chosen shop name can include relevant keywords that potential customers are likely to search for, increasing your chances of appearing higher in search engine results. By optimizing your shop name, you can improve your online visibility and drive more organic traffic to your Shopify store.

Understanding the Importance of a Well-Chosen Shop Name

Choosing the right shop name is crucial as it becomes an essential part of your brand identity. A well-chosen name can communicate your brand’s values, evoke the desired emotions, and generate brand recognition and recall. It is the first impression that customers will have of your business, so it’s essential to select a name that aligns with your target audience and the image you want to portray. A well-chosen shop name can also contribute to building trust with your customers and enhancing your overall brand reputation.

Furthermore, a well-chosen shop name can help differentiate your business from competitors in the market. With a unique and memorable name, you can stand out and attract potential customers who are looking for something different. This can give you a competitive edge and increase your chances of success in a crowded marketplace.

In addition, a well-chosen shop name can have a positive impact on your marketing efforts. A catchy and relevant name can make it easier for customers to remember and recommend your business to others. It can also make it easier for you to create a strong brand identity and develop effective marketing campaigns that resonate with your target audience.

Exploring the Process of Changing Your Shop Name

Now that you understand the reasons why you might consider changing your shop name and the importance of a well-chosen name, let’s dive into the process of actually making this change on Shopify. Here is a step-by-step guide to help you navigate through the process with ease:

Step 1: Log in to your Shopify account and go to the “Settings” tab.

Step 2: From the “Settings” menu, select “General.”

Step 3: Scroll down to the “Store details” section and locate the “Store name” field.

Step 4: Click on the “Edit” button next to the store name.

Step 5: Enter your new desired shop name in the provided field.

Step 6: After entering the new name, click on the “Save” button to apply the changes.

Step 7: Shopify will automatically update your shop name across all relevant areas, such as your website, emails, and invoices.

Step 8: It is important to note that changing your shop name may affect your branding and SEO efforts. Consider updating your website content, social media profiles, and any external links that reference your old shop name to ensure consistency.

Step 9: Monitor your shop’s performance and customer feedback after the name change to gauge its impact and make any necessary adjustments.

By following these steps, you can successfully change your shop name on Shopify and continue building your brand with a fresh and memorable identity.

Step-by-Step Guide to Changing Your Shop Name on Shopify

Navigating the Shopify Admin Dashboard:

Accessing the Shop Settings Section:

Locating the Shop Name Field in Shopify:

Editing Your Existing Shop Name:

Choosing a New Shop Name for Your Shopify Store:

Tips for Selecting a Memorable and Brandable Shop Name:

Considering Keywords in Your New Shop Name:

Checking the Availability of Your Desired Shop Name:

Avoiding Trademark Infringement with Your New Shop Name:

Updating Your Shopify Store with the New Shop Name:

Once you have chosen a new shop name for your Shopify store, it is important to update your store with the new name. To do this, go back to the Shop Settings section in the Shopify Admin Dashboard. Locate the Shop Name field again and click on it to edit. Delete the existing shop name and enter your new shop name. Make sure to double-check for any spelling errors or typos before saving the changes.

After updating your shop name, it is recommended to review your store’s branding and marketing materials to ensure consistency. This includes updating your logo, website design, social media profiles, and any other platforms where your shop name is displayed. Consistent branding helps to establish a strong and recognizable identity for your store.

Understanding the Implications of Changing Your Shop Name on SEO and Rankings

When you change your shop name on Shopify, it’s essential to consider the potential implications on your search engine optimization (SEO) and rankings. Search engines have indexed your previous shop name, and making a significant change without proper handling can harm your organic visibility and rankings. It’s crucial to understand the potential impact and take necessary steps to mitigate any negative effects.

One important step to take when changing your shop name is to update your website’s metadata. This includes updating the title tags, meta descriptions, and header tags to reflect your new shop name. By doing so, you can help search engines understand the relevance of your website to the new name and improve your chances of maintaining or even improving your rankings.

Implementing Proper Redirects to Maintain SEO Value after Changing Your Shop Name

One of the key steps in minimizing the SEO impact of changing your shop name is implementing proper redirects. By setting up 301 redirects from your old shop name to the new one, you ensure that search engines and users are automatically redirected to the appropriate page. This helps preserve the SEO value of your existing pages and prevents broken links or a decrease in rankings.

Another important aspect of implementing proper redirects is to update any internal links within your website. This includes updating links in navigation menus, footer sections, and within the content of your pages. By ensuring that all internal links point to the new shop name, you can maintain a seamless user experience and avoid any confusion or frustration for your visitors.

In addition to setting up redirects and updating internal links, it is also crucial to inform external websites and directories about the change in your shop name. Reach out to any relevant websites or directories where your shop is listed and request them to update the URL to the new shop name. This will help ensure that external links to your shop remain valid and continue to drive traffic and SEO value to your website.

Updating Social Media Profiles and Links with the New Shop Name

Changing your shop name on Shopify also requires updating your social media profiles and links to align with the new name. This ensures consistency across all your online channels and prevents any confusion among your followers or customers. Remember to update your usernames, handles, URLs, and any other references to your shop name across social media platforms.

One important aspect to consider when updating your social media profiles and links is to notify your followers and customers about the name change. This can be done through a post or announcement on your social media platforms, explaining the reason behind the change and reassuring them that it is still the same shop they know and trust.

In addition to updating your social media profiles, it is also crucial to update any external websites or directories where your shop is listed. This includes online directories, review websites, and any other platforms where your shop name is mentioned. By ensuring consistency across all platforms, you maintain a professional and cohesive online presence.

Informing Customers and Followers about the Change in Shop Name

Communication is key when changing your shop name on Shopify. It’s essential to inform your existing customers and followers about the change to avoid any confusion or loss of trust. Consider sending out email campaigns, updating your website’s announcements, and posting on social media to ensure that your audience is aware of the recent change and understands why you made it.

Additionally, you can also consider reaching out to local media outlets or industry influencers to help spread the word about your shop name change. Collaborating with them on interviews, guest blog posts, or social media takeovers can generate more visibility and credibility for your rebranded shop. Remember to emphasize the reasons behind the change, such as a shift in focus, expansion of product offerings, or a desire to better align with your target audience’s preferences. By proactively communicating the change, you can maintain a strong connection with your customers and followers, ensuring their continued support and loyalty.

Announcing and Promoting Your Rebranded Shopify Store

Finally, take advantage of the shop name change as an opportunity to generate buzz and promote your rebranded Shopify store. Leverage your email list, social media presence, and other marketing channels to announce the change and highlight the exciting aspects of your new name and brand identity. This can help attract new customers and reinforce the loyalty of your existing customer base.

Remember, these subheadings are suggestions and can be customized or expanded upon based on the specific content and structure of your article. Changing your shop name on Shopify is an important decision that requires careful consideration and proper execution. By following the steps outlined in this article, you can smoothly transition to a new shop name while maintaining your online presence and brand identity.

One effective way to announce your rebranded Shopify store is by creating a compelling email campaign. Craft a well-written and visually appealing email that introduces your new shop name and brand identity to your subscribers. Include images or videos that showcase the exciting aspects of your rebrand, such as a new logo or redesigned website. Personalize the email by addressing each subscriber by their name, and consider offering a special promotion or discount to encourage them to visit your rebranded store.

In addition to email marketing, social media platforms can be powerful tools for promoting your rebranded Shopify store. Create engaging posts that announce the change and highlight the unique features of your new brand. Use eye-catching visuals, such as before-and-after images or behind-the-scenes footage of the rebranding process, to capture the attention of your followers. Encourage them to share your posts and tag their friends who might be interested in your products or services. Consider running targeted ads on social media to reach a wider audience and drive traffic to your rebranded store.