How to Change Your Shopify Store Name URL Easily and Quickly
By Sam Thomas Davies Head of Content
@ Sleeknote

In the ever-evolving world of e-commerce, it is important for businesses to stay adaptable and responsive to changes in the market. One aspect that can have a significant impact on your online store’s success is your store name URL. While initially setting up your Shopify store, you might have chosen a store name URL that no longer aligns with your brand or business objectives. In such cases, it becomes crucial to change your Shopify store name URL to accurately reflect your brand identity and improve your online presence.

Why You Might Want to Change Your Shopify Store Name URL

There are several reasons why you might want to consider changing your Shopify store name URL. One common reason is a rebranding effort. As your business grows and evolves, your brand identity may change, requiring a new store name URL to accurately represent your brand. Another reason could be that your current store name URL is too long, complicated, or difficult to remember. A concise and memorable store name URL can help enhance your brand recognition and make it easier for customers to find you online. Additionally, changing your store name URL can be beneficial for search engine optimization (SEO) purposes, as a clear and relevant URL can improve your website’s visibility in search engine rankings.

Furthermore, changing your store name URL can also help you target a specific niche or audience. If you have decided to pivot your business and focus on a particular market segment, a new store name URL that reflects this change can attract the right customers and improve your conversion rates. By aligning your URL with your target audience’s interests and needs, you can create a stronger connection and increase the likelihood of repeat business.

Lastly, changing your store name URL can provide a fresh start and invigorate your online presence. If you feel that your current URL is outdated or no longer resonates with your target market, a new URL can give your store a revitalized image. This can generate excitement among your existing customers and attract new ones who may have overlooked your store previously. A refreshed URL can signal to potential customers that your business is innovative, up-to-date, and committed to providing a great online shopping experience.

Understanding the Importance of a Memorable Store Name URL

A memorable store name URL is vital for the success of your online business. When customers have a positive experience on your website, they are more likely to return and recommend your store to others. A memorable store name URL can help foster this positive experience by being easy to recall and share. It minimizes the chances of customers misspelling or mistyping your URL, thereby reducing the risk of them getting frustrated or going to a competitor’s website. Moreover, a concise and memorable store name URL can also make your brand more professional and trustworthy in the eyes of potential customers.

In addition, a memorable store name URL can also improve your search engine optimization (SEO) efforts. When your URL contains relevant keywords related to your business or products, it can help search engines understand the content of your website better. This can lead to higher rankings in search engine results, making it easier for potential customers to find your online store.

Furthermore, a memorable store name URL can enhance your brand recognition and visibility. When customers see your URL in their browser’s address bar or in search results, a memorable and catchy name can leave a lasting impression. This can increase brand recall and make it more likely for customers to remember and revisit your store in the future.

The Step-by-Step Guide to Changing Your Shopify Store Name URL

Changing your Shopify store name URL is a straightforward process that only requires a few simple steps. Firstly, log in to your Shopify admin dashboard and navigate to the “Settings” tab. From there, click on the “General” option and scroll down until you find the “Store details” section. In this section, you will see the option to edit your store name URL. Simply enter your desired URL, keeping in mind best practices for choosing a new store name URL, which will be discussed in detail later in this article. After entering your new URL, click on the “Save” button, and voila! Your store name URL has been successfully changed.

It is important to note that changing your store name URL will also modify the URLs for all your web pages, blog posts, and products. Shopify will automatically create redirects from your old URLs to the new ones, ensuring that your website visitors are seamlessly directed to the appropriate pages. This helps maintain the SEO value of your website and prevents any broken links or lost traffic.

Before changing your store name URL, it is recommended to carefully consider the impact it may have on your brand and online presence. Your store name URL is an important part of your brand identity and should accurately reflect your business. It is advisable to choose a URL that is memorable, relevant to your products or services, and easy to spell and pronounce.

In addition to choosing a new store name URL, you should also update any external links or marketing materials that may contain your old URL. This includes social media profiles, email signatures, business cards, and any other platforms where your store URL is displayed. By ensuring consistency across all channels, you can maintain a cohesive brand image and avoid confusion for your customers.

Exploring the Different Options for Changing Your Shopify Store Name URL

While Shopify allows you to change your store name URL, it is essential to understand the limitations and considerations associated with this process. One option for changing your store name URL is to acquire a new domain. Shopify provides a built-in option to purchase a new domain directly from their platform, simplifying the process. Additionally, you can also use an existing domain that you own or purchase a domain from a third-party registrar and connect it to your Shopify store. This allows you to have complete control over your store name URL and seamlessly integrate it with your brand.

Another alternative is to use a subdomain. By creating a subdomain for your Shopify store, you can have a separate URL that is still associated with your primary domain. For instance, if your primary domain is “,” you can set up a subdomain like “” which will serve as your store name URL. This option can be beneficial if you want to maintain a cohesive brand presence while offering a distinct online store experience.

Furthermore, Shopify also offers the option to use a custom URL redirect. This means that even if you change your store name URL, you can set up a redirect from the old URL to the new one. This is particularly useful if you have already established a customer base or have existing marketing materials that reference your old URL. By implementing a custom URL redirect, you can ensure that anyone who visits the old URL will be automatically redirected to the new URL, minimizing any potential disruption to your business.