How to Change Your Shopify Store URL in 5 Easy Steps
By Sam Thomas Davies Head of Content
@ Sleeknote

Changing your Shopify store URL can seem like a daunting task, but with the right guidance, it can be a smooth process. In this article, we will walk you through the steps to change your Shopify store URL in just five easy steps. We will also discuss the reasons why you might want to change your store URL, the importance of a customized URL, and best practices for choosing a SEO-friendly store URL. So grab a cup of coffee and let’s dive in!

Why Would You Want to Change Your Shopify Store URL?

There are several reasons why you might want to change your Shopify store URL. One common reason is rebranding your business. If you have recently undergone a rebranding process and your store URL no longer reflects your brand identity, changing your URL can help maintain consistency. Another reason could be that your current store URL is too long, complex, or difficult to remember. In such cases, changing your URL to something shorter and more memorable can improve your customers’ experience. Moreover, if you have multiple Shopify stores and want to consolidate them under a single URL, changing your store URL can simplify management and enhance brand cohesion.

However, it’s important to note that changing your store URL can have an impact on your SEO and organic traffic. We will discuss this aspect in more detail later in the article.

One additional reason why you might want to change your Shopify store URL is to target a specific niche or market. If you have identified a new target audience or want to focus on a particular product category, changing your URL to reflect this specialization can help attract the right customers and improve your conversion rates.

Furthermore, changing your store URL can also be beneficial if you have expanded your business internationally. By incorporating country-specific keywords or language preferences into your URL, you can optimize your store for different regions and improve your visibility in local search results.

Understanding the Importance of a Customized Store URL

A customized store URL is more than just a web address. It’s a key piece of your brand’s online presence and plays a crucial role in attracting and retaining customers. A well-chosen store URL can enhance brand recognition, make your store more memorable, and convey a sense of professionalism and trustworthiness to your customers. Additionally, a customized URL can improve your store’s visibility in search engine results, driving more organic traffic to your site. Therefore, taking the time to choose a customized store URL that aligns with your brand and SEO strategy is essential for long-term success.

One important aspect to consider when choosing a customized store URL is its relevance to your products or services. A URL that includes keywords related to your industry or niche can help potential customers understand what your store offers at a glance. For example, if you sell handmade jewelry, a URL like can immediately convey the nature of your business and attract customers who are specifically looking for that type of product.

In addition to relevance, it’s also crucial to ensure that your customized store URL is easy to remember and type. A short and concise URL is more likely to stick in people’s minds and be accurately entered into web browsers. Avoid using complex or confusing words, numbers, or symbols that may cause confusion or make it difficult for customers to find your store. A simple and straightforward URL will not only make it easier for customers to access your site but also contribute to a positive user experience, which can lead to increased customer satisfaction and repeat business.

Step 1: Planning Your New Store URL

The first step in changing your Shopify store URL is to carefully plan your new URL. Consider your brand identity, target audience, and overall marketing strategy when choosing your new URL. It’s important to select a URL that reflects your brand and is easy to remember and type. Avoid using hyphens, numbers, or special characters that can confuse customers. Instead, opt for a simple and concise URL that represents your brand accurately.

When planning your new store URL, it’s also crucial to conduct thorough research to ensure that the chosen URL is not already in use by another business. This will help you avoid any potential legal issues or confusion among customers. Additionally, consider the potential for future growth and expansion when selecting your URL. It’s important to choose a URL that can accommodate your business’s long-term goals and objectives.

Furthermore, it’s recommended to include relevant keywords in your store URL to improve search engine optimization (SEO). By incorporating keywords that are related to your products or industry, you can increase the visibility of your store in search engine results. This can ultimately drive more organic traffic to your website and help you reach a wider audience. However, be cautious not to overstuff your URL with keywords, as this can negatively impact your SEO efforts.

Step 2: Checking the Availability of Your Desired URL

Once you have planned your new store URL, it’s time to check its availability. Shopify provides a built-in feature that allows you to search for available URLs directly within the platform. Simply enter your desired URL in the Shopify admin dashboard, and it will inform you if the URL is available or if you need to choose an alternative. This step is crucial to ensure that you can use your preferred URL without any conflicts.

When checking the availability of your desired URL, it’s important to consider the uniqueness and relevance of the URL to your brand. A URL that is memorable and reflects your business name or niche can help attract and retain customers.

In addition to using the built-in feature in the Shopify admin dashboard, you can also conduct a manual search on popular search engines to see if any similar URLs are already in use. This can give you a better understanding of the competition and help you make an informed decision.

Step 3: Updating Your Shopify Store Settings

After confirming the availability of your desired URL, it’s time to update your Shopify store settings. In the Shopify admin dashboard, navigate to the “Sales Channels” section, select “Online Store,” and then click on “Domains.” Here, you can add your new URL as the primary domain for your store. It’s important to note that you may also need to update your SSL certificate and ensure proper security measures are in place when changing your URL.

Updating your SSL certificate is crucial for maintaining the security of your Shopify store. An SSL certificate encrypts the data exchanged between your website and your customers, ensuring that sensitive information such as credit card details is protected. To update your SSL certificate, go to the “Settings” tab in your Shopify admin dashboard and select “Payments.” From there, click on “Manage” next to the payment provider you are using, and follow the instructions to update your SSL certificate.

Step 4: Redirecting Old URLs to Maintain SEO Rankings

When changing your store URL, it’s crucial to set up redirects for your old URLs to maintain your SEO rankings and avoid broken links. Shopify allows you to create 301 redirects, which inform search engines that your content has permanently moved to a new URL. This helps preserve your search engine rankings and ensures that customers can still access your store seamlessly. You can set up redirects using the “Online Store” section in the Shopify admin dashboard or by using third-party apps.

Step 5: Testing and Verifying Your New Shopify Store URL

Once you have completed the previous steps, it’s essential to test and verify that your new Shopify store URL is functioning correctly. Visit your website using the new URL and ensure that all pages, links, and functionality are working as expected. Additionally, it’s a good idea to check for any broken links or discrepancies in your analytics data that may have occurred during the URL change process.

Common Mistakes to Avoid When Changing Your Store URL

While changing your Shopify store URL, there are common mistakes that you should avoid to minimize any negative impact on your SEO and customer experience. One of the most important things to remember is to set up proper redirects for your old URLs, as discussed in Step 4. Failing to do so can result in broken links, lost organic traffic, and a negative impact on your search engine rankings. Additionally, make sure to communicate the URL change to your customers and partners to avoid confusion and potential loss of business.

The Potential Impact on SEO and Organic Traffic

Changing your store URL can have an impact on your SEO and organic traffic, especially if not done correctly. It’s important to handle the URL change process diligently and implement proper redirects to maintain your search engine rankings. However, it’s also worth mentioning that a well-planned URL change, with a focus on SEO-friendly practices, can potentially improve your organic traffic in the long run by aligning your URL with relevant keywords and improving user experience.

How to Communicate the Change to Customers and Partners

Once you have successfully changed your Shopify store URL, it’s crucial to communicate this change to your customers and partners. Update your website’s content, social media profiles, email signatures, and any other platforms where your store URL is mentioned. Inform your existing customers through email newsletters or targeted campaigns. Additionally, reach out to your partners, affiliates, and influencers that have linked to your store and ask them to update their links accordingly. By proactively communicating the change, you can ensure a smooth transition and maintain a strong online presence.

Maintaining Brand Consistency with a New Store URL

While changing your store URL, it’s essential to maintain brand consistency throughout the process. Your new URL should align with your brand identity, values, and overall marketing strategy. Ensure that your website’s design, color scheme, logo, and other visual elements reflect your brand consistently. By carrying your brand’s identity seamlessly to the new URL, you can reinforce customer recognition and trust.

Best Practices for Choosing a SEO-friendly Store URL

Choosing a SEO-friendly store URL is crucial for improving your website’s visibility in search engine results. When selecting a URL, consider incorporating relevant keywords that reflect your store’s products or services. Avoid using generic or irrelevant terms that may confuse both customers and search engines. Additionally, prioritize simplicity, relevance, and readability when choosing your URL. A clear and concise URL is not only user-friendly but also contributes to better search engine optimization.

The Benefits of Including Keywords in Your Store URL

Including keywords in your store URL can have several benefits for your SEO efforts. When customers search for products or services related to your store, search engines consider the relevancy of your URLs. By including relevant keywords, you increase the chances of your store appearing higher in search engine results. However, it’s important to strike a balance between incorporating keywords and maintaining a clean, readable URL. Avoid cramming too many keywords or using irrelevant terms that may appear spammy to both users and search engines.

Tips for Monitoring and Analyzing the Performance of Your New URL

After changing your store URL, it’s essential to monitor and analyze its performance regularly. Use tools like Google Analytics to track traffic, conversions, and other important metrics. Pay attention to any fluctuations or changes in organic traffic, bounce rates, and average session duration. This data can provide valuable insights into the effectiveness of your URL change and help you identify any areas that may require further optimization. Remember that SEO is an ongoing process, and continuous monitoring and analysis are crucial for long-term success.

Changing your Shopify store URL might initially seem like a complex task, but by following these five easy steps, you can successfully navigate the process. Remember to carefully plan your new URL, check its availability, update your store settings, set up redirects, and thoroughly test and verify the functionality of your new store URL. By taking a strategic approach and considering the impact on SEO and customer experience, you can make the URL change process a smooth transition for your online store. So go ahead, make the change, and watch your brand flourish with a customized and SEO-friendly Shopify store URL!