How to Change Your Shopify URL: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In this comprehensive guide, we will walk you through the process of changing your Shopify URL step by step. Whether you are rebranding your store, optimizing for better search engine rankings, or simply looking for a fresh start, changing your Shopify URL can help you achieve your goals. We will cover every aspect of this process, from understanding the importance of a custom URL to troubleshooting common issues that may arise during the change. So let’s dive in!

Why would you want to change your Shopify URL?

There can be various reasons why you might consider changing your Shopify URL. One common reason is rebranding. As your business evolves, you may decide to change your store’s name or focus. In such cases, it is essential to update your URL to reflect your new brand image and messaging. Another reason could be to optimize your store for better search engine rankings. By incorporating relevant keywords into your URL, you can improve your store’s visibility in search engine results pages, leading to increased organic traffic. Finally, you may simply want a fresh start by updating your Shopify URL to align with your current business goals and target audience.

Understanding the importance of a custom URL for your Shopify store

A custom URL for your Shopify store plays a crucial role in branding and credibility. It helps create a professional and trustworthy impression among your customers and stakeholders. A custom URL also enhances your store’s visibility in search engines, making it easier for potential customers to find you. Additionally, a well-crafted URL incorporating relevant keywords can improve your store’s search engine rankings, leading to increased organic traffic and ultimately higher sales. Therefore, it is important to carefully consider the impact of your URL on your overall brand image and online presence.

Assessing the need for a URL change in your Shopify store

Before jumping into the process of changing your Shopify URL, it is important to assess whether such a change is necessary for your store. Start by evaluating your current URL and its alignment with your brand identity, target audience, and business goals. Consider whether your existing URL accurately represents your store and if it is memorable and easy to spell. Furthermore, analyze your website analytics to determine if your current URL is hindering your search engine rankings or traffic. If you identify any shortcomings or misalignments, it may be time to consider a URL change.

Choosing the right new URL for your Shopify store

When selecting a new URL for your Shopify store, it is crucial to consider several factors. First and foremost, it should reflect your brand identity and align with your target audience’s expectations. The URL should be memorable, easy to spell, and resonate with your customers. Additionally, incorporating relevant keywords into the URL can help boost your search engine rankings. However, be careful not to overstuff the URL with keywords, as this may appear spammy to search engines and users. Finally, ensure that the new URL is available and not already in use by another site or business.

Steps to prepare for changing your Shopify URL

Before proceeding with the actual URL change in your Shopify store, it is essential to take a few preparatory steps. Begin by backing up your store’s data to ensure that no important information or settings are lost during the transition. This backup will serve as a safety net in case any issues arise or data gets accidentally deleted. Additionally, inform your internal team members, stakeholders, and customers about the upcoming URL change. This will help manage expectations and minimize any confusion or inconvenience that may arise during the process.

Backing up your Shopify store before making any changes

Prior to making any changes to your Shopify URL, it is highly recommended to back up your store. This ensures that no data or settings are lost during the transition. Shopify provides a straightforward backup process, allowing you to easily export your store’s data and files. Begin by logging into your Shopify admin dashboard. From there, navigate to the “Settings” tab and select “Backup” from the drop-down menu. Shopify will then guide you through the steps to create a backup of your store’s data and settings. Once the backup is complete, you can proceed with confidence, knowing that your store’s important information is safely stored.

How to inform customers and stakeholders about the upcoming URL change

Transparency and effective communication are key when it comes to informing your customers and stakeholders about the upcoming URL change. Start by crafting a clear and concise message explaining the reason behind the change and the benefits it will bring to your store and customers. This message can be shared through various channels, such as email newsletters, social media platforms, and your website’s announcement bar. Be sure to emphasize the new URL and any necessary actions your customers may need to take, such as updating bookmarks or saved payment information. By proactively communicating the change, you can alleviate any confusion and ensure a smooth transition for your customers and stakeholders.

Step-by-step instructions for changing your Shopify URL in the admin dashboard

Once you have completed the preparatory steps and informed your customers and stakeholders, it is time to proceed with changing your Shopify URL in the admin dashboard. Follow these step-by-step instructions to ensure a successful transition:

  1. Login to your Shopify admin dashboard using your credentials.
  2. From the dashboard, navigate to the “Online Store” section and select “Domains”.
  3. Click on the “Manage domains” button.
  4. In the Manage domains page, click on the “Add custom domain” button.
  5. Enter your new URL in the provided field and click “Next”.
  6. Verify domain ownership by following the instructions provided by Shopify.
  7. Once ownership is verified, select the new URL as your primary domain.
  8. Review and adjust any additional settings related to your new URL, such as SSL certificates or DNS configurations.
  9. Click “Save” to apply the changes to your Shopify store.

By following these steps carefully, you can successfully change your Shopify URL and ensure a seamless transition for your store and customers.

Troubleshooting common issues during the URL change process

While the process of changing your Shopify URL is generally straightforward, there may be some common issues that you might encounter along the way. One common problem is the synchronization of changes across all platforms and services. Ensure that your new URL is updated not only in your Shopify admin dashboard but also in your payment gateways, third-party integrations, and any other systems you use. Another issue you may face is URL redirects not working correctly. To address this, set up proper redirects from your old URL to the new one to ensure a seamless user experience and preserve any search engine rankings you may have achieved. If you encounter any issues that you cannot resolve on your own, do not hesitate to reach out to Shopify’s support team for assistance.

Updating internal and external links after changing your Shopify URL

When you change your Shopify URL, it is crucial to update both internal and external links to ensure a seamless user experience and preserve search engine rankings. Start by updating internal links within your website, including navigation menus, internal blog post links, and product descriptions. A simple find-and-replace approach can help streamline this process. For external links, reach out to relevant websites and directories that feature your old URL and request them to update the link to your new URL. Additionally, update any social media profiles and online directories where your store is listed. By updating both internal and external links, you can ensure that all pathways to your store lead to the updated URL, reducing the chance of lost traffic and potential sales.

Redirecting old URLs to preserve search engine rankings and customer experience

Redirecting old URLs to your new URL is a critical step in the process of changing your Shopify URL. By setting up proper redirects, you can preserve any search engine rankings you may have achieved with your old URL. It also ensures that customers who have bookmarked your old URL or click on outdated links are automatically redirected to the new URL, preventing any potential frustration or confusion. Shopify provides a built-in redirect feature that allows you to easily redirect your old URLs to your new URL. Make sure to set up 301 redirects, which indicate a permanent move, as this will have the most significant impact on preserving search engine rankings and customer experience.

Verifying and testing the new Shopify URL after the change

After you have successfully changed your Shopify URL and set up redirects, it is crucial to thoroughly verify and test the new URL to ensure everything is functioning as expected. Begin by manually typing the new URL into a web browser and confirming that your store’s homepage loads correctly. Navigate through various pages and sections of your store to check for any broken links or missing content. Additionally, ensure that your SSL certificate is active and properly configured to protect customer data. Finally, perform a search engine query to verify that your store’s new URL is being indexed correctly and ranking well in search engine results pages. By conducting these tests, you can ensure that your new URL is fully functional and delivering a positive user experience.

Communicating the successful URL change to customers and stakeholders

Once you have completed the process of changing your Shopify URL and verified its functionality, it is important to communicate the successful change to your customers and stakeholders. Craft a follow-up message, emphasizing that the URL change has been completed and providing any additional instructions or actions they need to take. This message can be shared through the same channels as the initial communication, such as email newsletters, social media platforms, and your website’s announcement bar. By closing the loop and confirming the successful implementation of the URL change, you can reassure your customers and stakeholders and further strengthen their trust in your brand.

Measuring the impact of a changed Shopify URL on SEO rankings and traffic

After changing your Shopify URL, it is crucial to monitor and measure the impact of the change on your SEO rankings and traffic. Use tools such as Google Analytics and search engine console to track changes in organic traffic, keyword rankings, and overall website performance. Observe any fluctuations in rankings and traffic immediately after the change, as it may take some time for search engines to fully process the update. Evaluate the effectiveness of the new URL in terms of its search engine visibility, keyword targeting, and user engagement metrics. By regularly reviewing these metrics, you can make informed decisions and adjustments to optimize your SEO rankings and maximize the impact of your new Shopify URL.

Best practices for maintaining a consistent brand image with a new Shopify URL

When changing your Shopify URL, it is important to maintain a consistent brand image throughout the transition. Update your website’s design, logos, and color schemes to reflect any changes in your brand identity. Ensure that your new URL is prominently displayed on your website’s homepage, headers, and footers. Additionally, update your social media profiles, email signatures, and any other online presence to reflect the new URL and maintain a cohesive brand image across all platforms. By keeping a consistent brand image, you can strengthen brand recognition and trust among your customers, even during a URL change.

Tips for promoting your updated Shopify URL to drive more traffic and sales

Once your new Shopify URL is live, it’s time to promote it and drive more traffic and sales to your store. Start by leveraging your marketing channels, such as social media, email newsletters, and content marketing, to share the news of your URL change. Create engaging and compelling content that highlights the benefits and improvements associated with the change. Additionally, consider paid advertising campaigns on platforms like Google Ads and social media to reach a wider audience. Collaborate with relevant influencers or industry partners to cross-promote your new URL, further expanding your reach. Lastly, monitor the performance of your promotional efforts and make adjustments as needed to optimize your results.

Congratulations! You have now completed the step-by-step guide on changing your Shopify URL. By carefully considering the importance of a custom URL, assessing the need for a change, and following the detailed instructions provided, you have successfully navigated through this process. Remember to continuously evaluate the impact of the change on your store’s performance and make any necessary adjustments to optimize your search engine rankings, traffic, and sales. Good luck with your newly updated Shopify URL and may it lead to greater success for your e-commerce business!