How to Change Your Store Name on Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

Changing your store name on Shopify is a straightforward process that can be done in just a few simple steps. In this article, we will guide you through the entire process, from understanding why you may want to change your store name to the best practices for choosing a new name and communicating the change to your customers. So, if you’re ready to give your store a fresh identity, let’s get started!

Why Consider Changing Your Store Name on Shopify

There can be several reasons why you might want to change your store name on Shopify. Perhaps your current name no longer reflects the products or services you offer, or maybe you want to rebrand and target a new audience. Whatever the reason, changing your store name can help you create a stronger and more relevant brand identity.

Another reason why you might consider changing your store name on Shopify is if you have received feedback from customers or market research indicating that your current name is confusing or does not resonate with your target audience. A clear and memorable store name can make it easier for customers to find and remember your brand, ultimately leading to increased sales and customer loyalty. Additionally, changing your store name can also provide an opportunity to differentiate yourself from competitors and stand out in a crowded marketplace. By choosing a unique and compelling name, you can capture the attention of potential customers and make a lasting impression.

Importance of a Memorable and Relevant Store Name

Your store name is one of the first things customers notice about your brand. A memorable and relevant store name can catch attention, create a positive impression, and differentiate your business from competitors. It is crucial to choose a name that reflects your brand’s values, products, or services, and resonates with your target audience.

Additionally, a memorable and relevant store name can also contribute to brand recognition and recall. When customers encounter your store name repeatedly, whether through advertising, word-of-mouth, or online searches, a well-chosen name can stick in their minds and make it easier for them to remember and find your business again in the future. This can lead to increased customer loyalty and repeat business, as well as positive word-of-mouth referrals. Therefore, investing time and thought into selecting a memorable and relevant store name can have long-term benefits for your brand’s success.

Understanding the Process of Changing Your Store Name on Shopify

Now that you understand the importance of a good store name, let’s dive into the step-by-step process of changing it on Shopify.

Changing your store name on Shopify is a straightforward process that can be done in just a few simple steps. Here’s how:

  1. Log in to your Shopify admin dashboard.
  2. From the sidebar menu, click on “Settings” and then select “General”.
  3. Scroll down to the “Store details” section and locate the “Store name” field.
  4. Click on the field and enter your desired new store name.
  5. Once you’ve entered the new name, click on the “Save” button to apply the changes.

It’s important to note that changing your store name may have some implications, such as affecting your branding and SEO. Therefore, it’s recommended to carefully consider the impact of the name change before proceeding. Additionally, keep in mind that your store name should accurately reflect your brand and resonate with your target audience.

By following these steps and considering the potential implications, you can successfully change your store name on Shopify and continue building your brand identity.

Step 1: Accessing Shopify Admin Dashboard

The first step is to log in to your Shopify admin dashboard. Once you’re logged in, you’ll have access to all the tools and settings needed to make the name change.

To access the Shopify admin dashboard, go to the Shopify website and click on the “Log In” button located at the top right corner of the homepage. Enter your email address and password associated with your Shopify account, then click “Log In” to proceed.

If you have forgotten your password, you can click on the “Forgot?” link below the password field and follow the instructions to reset it. Shopify will send you an email with a link to create a new password.

Step 2: Navigating to the Settings Menu

In the Shopify admin dashboard, you’ll find a sidebar on the left-hand side. Click on the “Settings” tab, which will expand to reveal a list of settings options.

Once you have clicked on the “Settings” tab, you will see various categories such as General, Checkout, Shipping, and more. Each category contains specific settings related to that aspect of your Shopify store.

For example, under the “General” category, you can customize your store’s name, logo, and contact information. In the “Checkout” category, you can configure payment gateways, shipping methods, and tax settings. The “Shipping” category allows you to set up shipping zones, rates, and fulfillment services.

Step 3: Opening the General Settings Tab

Within the list of settings options, locate and click on the “General” tab. This will open the general settings for your Shopify store.

Once you have opened the General tab, you will be able to access and modify various settings that are essential for your Shopify store. These settings include your store name, address, currency, time zone, and more. It is important to review and update these settings to ensure that your store is properly configured and reflects your business accurately. Additionally, you can also customize your store’s checkout settings, such as enabling guest checkout or requiring customers to create an account. Take your time to explore and adjust these settings according to your preferences and business needs.

Step 4: Locating the Store Name Field

Scroll down the general settings page until you find the “Store details” section. Within this section, you’ll see a field labeled “Store name.” This is where you can change your store’s name.

Changing your store’s name can be important for rebranding or updating your business identity. It allows you to reflect any changes in your business strategy or target audience. By having a clear and relevant store name, you can attract more customers and create a strong brand image.

When choosing a new store name, consider factors such as uniqueness, memorability, and relevance to your products or services. It’s also important to ensure that the new name aligns with your overall brand identity and values. Take the time to brainstorm and research potential names to find the perfect fit for your store.

Step 5: Editing and Updating Your Store Name

To edit your store name, simply click inside the “Store name” field and type in your new desired name. Take your time to choose a name that accurately represents your brand and aligns with your business goals.

Remember that your store name is an important aspect of your online presence. It is the first thing that potential customers will see and can greatly impact their perception of your brand. When choosing a name, consider factors such as your target audience, the products or services you offer, and the overall image you want to portray. A memorable and unique store name can help you stand out from the competition and attract more customers. Additionally, make sure to regularly review and update your store name as your business evolves to ensure it remains relevant and reflective of your brand identity.

Step 6: Verifying and Confirming the Changes Made

Once you’ve entered your new store name, double-check for any typos or errors. It’s crucial to ensure accuracy before proceeding to the next step.

After verifying the store name, take a moment to review any other changes you have made. This includes updating contact information, adjusting pricing, or modifying product descriptions. It’s important to thoroughly check all modifications to guarantee that everything is correct and up to date.

Once you have confirmed the changes, consider testing the functionality of your store. Place a test order, navigate through different pages, and ensure that all links and buttons are working properly. This step will help you identify any potential issues or glitches that may have been introduced during the modification process.

Step 7: Checking for Store Name Availability

Shopify will automatically check the availability of your new store name. If your desired name is already in use by another Shopify store, you’ll need to choose a different one. Remember to be creative and choose a name that sets you apart.

Having a unique store name is important for establishing your brand identity and standing out from the competition. A memorable and distinctive name can help attract customers and make your store more memorable. Consider brainstorming different ideas and conducting research to ensure that your chosen name is not already being used by another business in your industry.

If you find that your desired store name is already taken, don’t get discouraged. Use this as an opportunity to come up with a new name that reflects your brand’s values and resonates with your target audience. You can try adding a unique twist to your original name idea or explore different themes and concepts that align with your business. Remember, a well-thought-out store name can make a lasting impression on potential customers and contribute to the success of your online store.

Step 8: Updating Your Store’s Domain (Optional)

If you want to update your store’s domain to match your new store name, you have the option to do so. Shopify allows you to purchase and configure a custom domain directly through their platform.

Having a custom domain can help establish a strong brand identity for your online store. It allows you to have a unique web address that reflects your store’s name and makes it easier for customers to remember and find your website.

When choosing a custom domain, it’s important to consider factors such as the availability of the domain name, its relevance to your business, and its potential impact on search engine optimization (SEO). Shopify provides a seamless process for purchasing and configuring a custom domain, making it convenient for store owners to manage their online presence.

Best Practices for Choosing a New Store Name on Shopify

When selecting a new store name, it’s important to keep in mind a few best practices to ensure you make the best possible choice.

Researching Keywords and Competition for SEO Optimization

Before settling on a new store name, conduct keyword research and analyze your competitors’ store names. Incorporating relevant keywords can help improve your search engine optimization (SEO) and attract more organic traffic.

Incorporating Brand Identity into Your New Store Name

Your new store name should reflect your brand’s identity and values. Consider what you want your store name to convey to your customers and how you want them to perceive your brand.

Avoiding Trademark Infringements with Your Store Name Change

It’s crucial to ensure your new store name does not infringe upon any existing trademarks. Conduct a thorough search and consult legal advice if necessary to mitigate the risk of trademark disputes.

Communicating the Store Name Change to Your Customers

After making the change, it’s important to inform your customers about your new store name. This can be done through email newsletters, social media announcements, and updates on your website.

Updating Marketing Materials and Online Listings with the New Store Name

Don’t forget to update your marketing materials, such as business cards, brochures, and advertisements, to reflect your new store name. Additionally, update your online listings on directories and platforms where your store is listed.

Monitoring SEO Rankings and Performance After the Store Name Change

Track and monitor your SEO rankings and website performance after changing your store name. This will help you assess the impact of the name change and make any necessary adjustments to improve your online visibility.

Troubleshooting Common Issues When Changing Your Shopify Store Name

If you encounter any issues or difficulties while changing your Shopify store name, don’t panic. Shopify provides excellent customer support that can assist you in resolving any problems you may face.

Changing your store name on Shopify can be an exciting and transformative process. By following the step-by-step guide and implementing the best practices for choosing a new name, you can successfully rebrand your store and attract a broader audience. Remember, a memorable and relevant store name can make a lasting impression on your customers and contribute to the overall success of your business.