How to Create a Coming Soon Page on Shopify
By Sam Thomas Davies Head of Content
@ Sleeknote

A coming soon page can be a powerful tool for Shopify store owners. It serves as a placeholder for your website before its official launch, allowing you to build anticipation, generate buzz, and start collecting valuable email addresses from potential customers. In this article, we will explore the various aspects of creating a coming soon page on Shopify, from understanding its importance to implementing effective strategies for maximum impact.

Understanding the Importance of a Coming Soon Page

A coming soon page is not just a temporary placeholder; it plays a crucial role in your online store’s success. It provides an opportunity to create curiosity and excitement among your target audience, giving them a sneak peek into what’s to come. By creating a sense of anticipation, you can build a loyal customer base even before your actual launch.

To leverage the power of a coming soon page, it is essential to understand its underlying benefits and how it can positively impact your Shopify store.

One of the key benefits of a coming soon page is that it allows you to start collecting valuable customer data even before your store is officially launched. By including a sign-up form on your coming soon page, you can capture email addresses and other relevant information from interested visitors. This not only helps you gauge the level of interest in your upcoming products or services but also enables you to start building a mailing list for future marketing campaigns.

Benefits of Having a Coming Soon Page on Shopify

Having a coming soon page on your Shopify store can benefit you in several ways. Firstly, it allows you to capture the attention of potential customers early on, creating a sense of exclusivity and curiosity. This can lead to increased engagement, shares, and social media mentions, helping to create a buzz around your upcoming launch.

Secondly, a coming soon page can serve as a platform for collecting email addresses. By implementing a subscription form, you can start building your subscriber list even before your products are available for purchase. This gives you a head start in nurturing relationships with your potential customers and communicating important updates and offers.

Thirdly, a coming soon page can also be used to gather valuable feedback from your target audience. By including a feedback form or survey on your page, you can gather insights and opinions about your upcoming products or services. This feedback can help you make necessary improvements and adjustments before your official launch, ensuring that you are meeting the needs and expectations of your customers.

Getting Started: Setting Up Your Shopify Store

Before you can create a coming soon page on Shopify, you need to have a fully set up store. This involves choosing a plan, signing up for a Shopify account, and customizing your store’s settings.

Once you have completed the initial setup, you can start exploring the various features and settings that Shopify offers to enhance your store’s functionality and appearance.

One important feature to consider is the theme selection. Shopify offers a wide range of professionally designed themes that you can choose from to give your store a unique and visually appealing look. These themes are customizable, allowing you to modify colors, fonts, and layouts to match your brand’s identity.

Choosing the Perfect Theme for Your Coming Soon Page

A theme sets the visual tone for your coming soon page. Shopify provides a vast selection of themes designed specifically for coming soon pages. When choosing a theme, consider the overall aesthetics, typography, and layout that align with your brand image and target audience.

It’s important to select a theme that is responsive, meaning it adapts and displays well on all devices. Mobile-friendliness is crucial in today’s mobile-dominated world, as it ensures a seamless user experience for your visitors across different devices.

Another important factor to consider when choosing a theme for your coming soon page is customization options. Look for a theme that allows you to easily customize colors, fonts, and other visual elements to match your brand identity. This will help create a cohesive and professional look for your page.

In addition to visual customization, functionality is also key. Consider what features and functionalities you want your coming soon page to have. Some themes may offer built-in features like countdown timers, email subscription forms, or social media integration. Think about what will best serve your goals and engage your audience during the pre-launch phase.

Customizing Your Coming Soon Page Design on Shopify

Once you have chosen a theme, it’s time to customize the design of your coming soon page to align with your brand identity. Shopify provides a user-friendly interface that allows you to make modifications without the need for coding knowledge.

Customization options typically include uploading your logo, choosing brand colors, selecting fonts, and arranging content blocks. Aim for a clean and visually appealing design that reflects your brand’s values and captures the attention of your target audience.

When customizing your coming soon page on Shopify, it’s important to consider the layout and structure of your page. You can choose from various templates and layouts to create a unique design that suits your brand. Experiment with different arrangements of content blocks to find the most effective way to showcase your message and capture the interest of your visitors.

In addition to visual customization, Shopify also allows you to add functionality to your coming soon page. You can integrate social media icons, email subscription forms, countdown timers, and other interactive elements to engage your audience and encourage them to stay connected with your brand. Remember to test the functionality of these features to ensure a seamless user experience.

Adding Captivating Content to Your Coming Soon Page

Content is a vital element of your coming soon page. It should be informative, engaging, and enticing enough to create curiosity and motivate visitors to subscribe or return for your store’s launch.

Consider including details about your upcoming products, their unique features, and benefits. However, refrain from revealing too much that it takes away the element of surprise. Use persuasive copywriting techniques to create a sense of urgency and encourage visitors to subscribe or follow your social media channels for early access or special offers.

In addition to product details, you can also include testimonials or reviews from satisfied customers who have had a sneak peek of your products. This can help build trust and credibility with your audience, making them more likely to subscribe or return for your store’s launch.

Creating an Eye-Catching Logo and Branding for Your Coming Soon Page

Logo and branding play a significant role in establishing your store’s identity and setting the right impression. Ensure that your logo is visually appealing, reflects your brand’s values, and is easily recognizable.

Consistency is key when it comes to branding. Use your brand colors, typography, and visual elements consistently throughout your coming soon page to create a cohesive and memorable experience for your visitors.

Additionally, consider incorporating your brand’s unique selling proposition (USP) into your logo and branding. Your USP is what sets you apart from your competitors and highlights the unique value you offer to your customers. By integrating your USP into your logo and branding, you can effectively communicate your brand’s unique qualities and attract your target audience.

Collecting Emails: Building Your Subscriber List Before Launch

Building a subscriber list before your launch is crucial for nurturing relationships with potential customers and keeping them engaged. To collect emails effectively, integrate a subscription form prominently on your coming soon page. Keep the form simple, only asking for essential information like email addresses.

Incentivize visitors to subscribe by offering exclusive early access, limited-time discounts, or special offers. Additionally, assure them that their email addresses will be kept secure and that they will receive valuable updates and notifications related to your store’s launch.

Another effective way to collect emails is by utilizing social media platforms. Create engaging posts and advertisements that encourage users to sign up for your newsletter or mailing list. You can also run targeted ads to reach a wider audience and increase your chances of capturing potential customers’ email addresses.

Once you have collected a substantial number of email addresses, it is important to segment your subscriber list. This allows you to send personalized and relevant content to different groups of subscribers based on their interests, preferences, or demographics. By tailoring your emails to specific segments, you can increase engagement and conversion rates, ultimately driving more sales for your business.

Integrating Social Media into Your Coming Soon Page Strategy

Social media is a powerful tool to amplify the reach of your coming soon page. Integrate social media share buttons on your page, allowing visitors to easily spread the word about your upcoming launch.

Furthermore, link your social media profiles prominently on your coming soon page, encouraging visitors to follow and engage with you on platforms like Facebook, Instagram, and Twitter. Regularly update your social media accounts with behind-the-scenes content, sneak peeks, and teasers to keep your audience excited and connected.

In addition to social media share buttons and linking your profiles, consider running social media contests or giveaways to generate buzz and incentivize engagement. This can help attract new followers and create excitement around your upcoming launch.

Another effective strategy is to collaborate with influencers or industry experts who have a strong social media presence. Partnering with them to promote your coming soon page can significantly expand your reach and credibility among their followers.

Implementing Countdown Timers and Progress Bars on Shopify

Countdown timers and progress bars are effective visual elements that create a sense of urgency and excitement on your coming soon page. Shopify provides various apps and plugins that allow you to easily implement these features without coding knowledge.

A countdown timer displaying the remaining time until your store’s launch can motivate visitors to subscribe or revisit your page. Progress bars can visually illustrate the completion or progress of your store’s setup, offering transparency and building trust with your audience.

Adding a Contact Form to Connect with Potential Customers

Engagement with your potential customers is crucial during the pre-launch phase. Including a contact form on your coming soon page allows visitors to reach out to you directly, ask questions, provide feedback, or express their interest in specific products.

Ensure that your contact form is simple, easy to fill out, and clearly displays your contact details. By being responsive and approachable, you can foster positive relationships with your future customers.

Optimizing SEO for Your Coming Soon Page on Shopify

Search Engine Optimization (SEO) is vital for ensuring that your coming soon page ranks well in search engine results. While your page may not contain substantial content initially, it’s essential to optimize it for relevant keywords and meta tags.

Optimize the meta title, description, and header tags of your coming soon page for relevant keywords related to your store, products, and industry. Additionally, ensure that your page loads quickly, has a responsive design, and is mobile-friendly, as these are all important factors for search engine ranking.

Testing and Previewing Your Coming Soon Page Before Launching

Before launching your coming soon page, thoroughly test and preview it to ensure that it functions as intended. Check for any broken links, formatting issues, or compatibility problems with different devices and browsers.

Share the preview of your coming soon page with a few trusted friends or colleagues to gather feedback and make necessary adjustments. Their fresh perspective can help identify any areas for improvement and ensure a smooth user experience for your future customers.

Utilizing Analytics to Track Performance and User Engagement

After launching your coming soon page, it’s crucial to track its performance and user engagement to gauge its effectiveness. Shopify provides built-in analytics tools, such as Google Analytics integration, that allow you to monitor important metrics.

Pay close attention to metrics like page views, conversion rate, average time spent on the page, and email subscriptions. These insights can help you understand how well your coming soon page is performing and identify areas for optimization.

In conclusion, creating a coming soon page on Shopify is a multi-dimensional process that involves careful planning, design considerations, content creation, and optimization strategies. By leveraging the power of a well-designed coming soon page, you can effectively build anticipation, generate buzz, and start building a loyal customer base even before your store’s official launch.