Are you getting ready to launch your new Shopify store? Before you start promoting your products and driving traffic to your website, it’s important to have a professional coming soon page. A well-designed and informative coming soon page can help build anticipation among your potential customers and create a buzz around your brand. In this article, we will discuss why having a professional coming soon page is important for your Shopify store and provide you with a step-by-step guide on how to easily edit your page.
First impressions matter, especially in the world of online retail. A professional coming soon page not only sets the tone for your brand but also allows you to start building a relationship with your audience before your store officially launches. It gives you the opportunity to showcase your brand’s personality, highlight key features or products, and collect valuable customer information, such as email addresses.
Additionally, a well-designed coming soon page can generate excitement and anticipation among potential customers. By providing a sneak peek of what’s to come, you can pique their interest and keep them engaged until your store is ready for launch.
Furthermore, a professional coming soon page can also help with search engine optimization (SEO). By creating a well-optimized page with relevant keywords and meta tags, you can improve your store’s visibility in search engine results. This can lead to increased organic traffic and potential customers discovering your brand even before your store is officially open.
A coming soon page serves as a teaser for your upcoming store. It communicates to visitors that your store is under construction and will be launching soon. It provides a brief overview of your brand, explains the purpose of your store, and lets visitors know what they can expect when it opens.
Moreover, a coming soon page allows you to collect valuable customer data. By including an email subscription form, you can start building a subscriber list and notify interested individuals once your store is live. This gives you an opportunity to create a targeted marketing campaign and drive traffic to your store right from the start.
Additionally, a coming soon page can help generate buzz and anticipation for your store. By creating a visually appealing and informative page, you can pique the curiosity of potential customers and create a sense of excitement around your brand. This can lead to increased interest and engagement once your store is officially launched.
Furthermore, a coming soon page can also be used to showcase sneak peeks or previews of your products or services. By providing a glimpse of what customers can expect from your store, you can build anticipation and generate interest in your offerings. This can be done through images, videos, or descriptions that highlight the unique features or benefits of your products.
While Shopify provides default templates for coming soon pages, customizing your page can offer several advantages. By personalizing the design, content, and imagery, you can make your page align with your brand’s identity and stand out from the competition.
Customization also allows you to highlight key information or promotions that are unique to your store. Whether it’s showcasing your best-selling product or offering an exclusive discount, customizing your coming soon page enables you to communicate your brand’s value proposition effectively.
Editing your Shopify coming soon page is a straightforward process. To begin, log in to your Shopify admin panel, and navigate to the “Online Store” section. From there, select “Themes” to access your store’s theme editor.
Next, click on the “Actions” button associated with your current theme and choose “Edit code” from the dropdown menu. This will open the theme’s HTML, CSS, and JavaScript files for customization.
Locate and open the “Sections” folder within the theme editor. Here, you will find a file named “coming-soon.liquid” or something similar. This is where you can make changes to your coming soon page’s content, layout, and design.
Within the “coming-soon.liquid” file, you can update the text, images, branding elements, and even add custom code if needed. Make sure to preview any changes you make before saving them to ensure they appear as intended on the live page.
When selecting a theme or template for your coming soon page, it’s essential to choose one that reflects your brand’s aesthetic and effectively communicates your message.
Shopify offers a variety of free and paid themes in their theme store, many of which include pre-designed coming soon page templates. These templates often feature customizable sections, allowing you to modify the layout and add your unique content.
Browse through the available options and choose a theme or template that resonates with your brand identity and aligns with your design preferences. Consider factors such as color schemes, typography, and overall layout to ensure that your coming soon page matches your brand’s image.
Adding and customizing text on your Shopify coming soon page is a simple process. Within the theme editor, locate the “coming-soon.liquid” file, as mentioned earlier.
To edit the text, find the relevant sections within the file. You will typically see HTML tags surrounding the text, making it easy to identify and modify. Update the text content to reflect your brand’s message, provide relevant information, and engage your audience.
Furthermore, you can customize the typography of the text by modifying the CSS styles associated with each section. This allows you to control the font family, size, weight, color, and other visual aspects of the text on your page.
Visuals play a crucial role in capturing the attention of your audience and making your coming soon page memorable. Shopify allows you to easily add images and videos to enhance the overall look and feel of your page.
To add an image, navigate to the “Files” section within the theme editor. Upload your desired image file and copy the file URL.
Next, go back to the “Sections” folder and open the “coming-soon.liquid” file. Find the section where you want to add an image and use HTML tags to insert the image. Use the copied file URL as the source attribute in the image tag to link to your uploaded image.
For videos, you can use platforms like YouTube or Vimeo to host your video. Obtain the video’s embed code, return to the theme editor, and insert the code within the appropriate section of the “coming-soon.liquid” file.
Adding social media links to your coming soon page can help you maximize engagement and connect with your audience on their preferred platforms. Including links to your brand’s social media profiles encourages visitors to follow or share your page, further increasing awareness and anticipation.
To incorporate social media links, locate the relevant section within the “coming-soon.liquid” file and add HTML anchor tags. Set the href attribute of each anchor tag to the full URL of your social media profiles.
Collecting email addresses from interested visitors enables you to build a subscriber list and establish direct communication channels with potential customers. To collect emails on your coming soon page, you can integrate an email subscription form.
Shopify provides various newsletter and email marketing apps that can be easily integrated into your store’s coming soon page. Once you’ve selected a suitable app, follow the instructions provided by the app provider to set up the subscription form.
In most cases, you can customize the appearance and content of the subscription form to align with your branding. Ensure that the form asks for the necessary information you wish to collect, such as the subscriber’s name and email address.
Including a countdown timer and promotional offers on your coming soon page can create urgency and excitement among potential customers. Countdown timers visually highlight the time remaining until your store’s launch, while promotional offers entice visitors to take action.
Shopify offers various apps that allow you to add countdown timers and promotional banners to your store’s coming soon page. Install and configure one of these apps according to your desired specifications.
Customize the appearance of the countdown timer or promotional banner to align with your brand’s aesthetics. Set an appropriate duration for the countdown and provide clear instructions for visitors to take advantage of any promotional offers.
While designing your coming soon page, it’s essential to include specific elements that inform visitors about your brand and create anticipation for your store’s launch.
Firstly, introduce your brand and provide a brief overview of what your store will offer. Explain your unique selling proposition and why visitors should be excited about your products or services.
In addition to showcasing your brand, consider including information about your launch date and any upcoming promotions or exclusive offers. This will incentivize visitors to return to your store once it’s officially open.
Furthermore, provide contact information or links to your brand’s social media profiles. This allows visitors to engage with you easily and stay updated throughout the launch process.
Improving the search engine optimization (SEO) of your coming soon page can ensure that your website ranks higher in search engine results, driving more organic traffic to your store.
SEO optimization involves incorporating relevant keywords, meta tags, and descriptive content within your coming soon page. Utilize relevant keywords related to your brand, products, and target audience to optimize your page for search engines.
Additionally, make use of meta tags, such as title tags and meta descriptions, to provide search engines with concise information about your coming soon page. This allows search engines to display accurate and relevant information in search results.
Before making your edited coming soon page live, it’s crucial to thoroughly test and preview it to ensure that all changes are correctly implemented. Previewing allows you to view your changes in real-time and make any necessary adjustments without impacting the live version of your store.
To preview your coming soon page, navigate back to the theme editor and click on the “Preview” button. This will open a new window or tab displaying your coming soon page exactly as it will appear to your visitors once it’s live.
Take this opportunity to review the content, design, and functionality of your page. Ensure that all images, videos, text, and links are working correctly and that the overall design is consistent with your brand’s identity.
While editing your Shopify coming soon page, you may encounter some common issues. Understanding how to troubleshoot these issues can save you time and frustration.
If changes you’ve made to your coming soon page aren’t appearing, try clearing your browser cache and refreshing the page. This ensures that you’re viewing the most recent version of your edited page.
If you’re experiencing formatting or layout issues, double-check your HTML tags and ensure they are properly closed and nested. Incorrectly formatted tags can cause unexpected display problems.
Finally, make sure to backup your theme files before making any significant changes. This allows you to revert to a previous version in case any issues arise during the editing process.
In conclusion, learning how to easily edit your Shopify coming soon page is a valuable skill for any online store owner. By customizing your page and utilizing various elements such as text, images, videos, social media links, and email subscription forms, you can create anticipation, generate excitement, and start building a strong customer base even before your store officially launches. Remember to optimize the SEO of your coming soon page, thoroughly test your changes, and troubleshoot any issues that may arise. By following these steps, you’ll be one step closer to a successful store launch.
