How to Edit Pages in Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In today’s digital age, having a well-designed and user-friendly website is crucial for businesses of all sizes. For e-commerce businesses, this is especially important as it directly impacts sales and customer satisfaction. Shopify, one of the leading e-commerce platforms, makes it easy for store owners to create and manage their online presence. In this comprehensive guide, we will walk you through the process of editing pages in Shopify, step-by-step.

Understanding the Shopify Page Editor

Before we dive into the specifics of page editing in Shopify, it’s essential to familiarize yourself with the Shopify Page Editor. As the central tool for modifying your website’s pages, the Page Editor enables you to make changes to the layout, design, content, and functionality of your Shopify store’s pages.

The Page Editor offers a user-friendly interface that allows you to see a live preview of your changes as you make them. This feature enhances the editing experience and makes it easier to create a cohesive and visually appealing website.

Navigating the Shopify Admin Dashboard

Before you can start editing pages in Shopify, you need to access the Shopify Admin Dashboard. This is where you manage your online store, including its pages. To get to the Shopify Admin Dashboard, simply log in to your Shopify account and click on the ‘Admin’ button at the bottom left corner of the screen.

Once you’re in the Shopify Admin Dashboard, you’ll find a navigation menu on the left side of the screen. Here, you can access various sections and settings to manage your store. To edit pages, go to the ‘Online Store’ section and click on ‘Pages’.

Getting Started with Page Editing in Shopify

When it comes to page editing in Shopify, it’s essential to have a clear understanding of your website’s goals and target audience. Before making any changes, take some time to plan out what you want to achieve with each page and how it aligns with your overall website strategy.

Once you have a clear vision in mind, you can start editing your pages. In the Shopify Page Editor, you’ll see a list of all the pages in your store. To edit a specific page, simply click on its title. If you want to create a new page from scratch, click on the ‘Add page’ button.

Upon selecting a page to edit, you’ll be taken to the Page Editor interface, where you can make changes to various aspects of the page, including the layout, design, content, and SEO elements.

Choosing the Right Page to Edit in Shopify

As you navigate the Shopify Page Editor, it’s crucial to choose the right page to edit. It’s important to analyze your website’s analytics and user behavior to identify which pages are performing well and which ones can benefit from improvements.

Focus your editing efforts on pages that receive a significant amount of traffic or are crucial for your sales funnel. By optimizing these pages, you can enhance the user experience and ultimately increase conversion rates.

Accessing the Page Editor in Shopify

Once you’ve selected the page you want to edit, you’ll be taken to the Page Editor interface. Here, you’ll find all the tools and options necessary to customize your page to meet your specific needs. The Page Editor utilizes a drag-and-drop system, making it easy to rearrange elements and create visually appealing layouts.

Start by familiarizing yourself with the various sections and features available in the Page Editor. Spend some time exploring the different customization options and getting comfortable with the overall interface before making any significant changes to your page.

Exploring the Page Editor Interface in Shopify

The Page Editor interface in Shopify is designed to provide you with maximum flexibility and control over your website’s pages. Let’s take a closer look at some of the key elements you’ll encounter while editing your pages:

– Sections: Shopify breaks down its pages into sections, which are individual blocks of content or functionality. Each section can be customized independently, allowing you to create unique and engaging layouts.

– Theme Customizer: The Theme Customizer is an integral part of the Page Editor interface. Here, you can modify the overall appearance of your page, such as changing the color scheme, typography, and other visual elements.

– Settings: In the Page Editor, you’ll find a ‘Settings’ tab that allows you to adjust various page-specific options, including page title, URL, search engine listing, and more.

By familiarizing yourself with these key elements, you’ll be well-equipped to customize your pages effectively and make them stand out.

Customizing the Layout and Design of Your Pages in Shopify

One of the primary reasons why Shopify is favored by businesses is its ability to create visually stunning websites. In the Page Editor, you have the freedom to customize the layout and design of your pages to reflect your brand’s identity and appeal to your target audience.

Start by selecting a suitable theme for your store. Shopify offers a vast library of professionally designed themes that you can customize to your liking. Once you’ve chosen a theme, you can begin modifying different sections and adding or rearranging content on your pages.

Pay attention to elements such as headers, footers, and sidebars, as they play a significant role in providing navigation and additional information on your pages. Experiment with different layouts and designs until you achieve the desired aesthetic and usability.

Adding and Editing Text Content in Shopify Pages

The text content on your website’s pages is crucial for conveying your brand message and engaging visitors. In the Shopify Page Editor, you can easily add and edit text content to ensure it accurately represents your business and resonates with your audience.

To add text content, simply drag and drop a text section onto your page. Once the section is added, you can customize the text by clicking on it and typing directly into the provided text editor. The editor enables you to format the text, adjust font styles, and add links to other pages or external resources.

Remember to keep your text content concise, clear, and engaging. Avoid lengthy paragraphs and consider using headings, subheadings, and bullet points to break up the text and make it more readable.

Formatting Text and Headings in Shopify Pages

Properly formatted text and headings not only make your content more visually appealing but also enhance its readability and search engine optimization. In the Page Editor, you have the ability to apply various formatting options to your text and headings.

To format text, select the desired portion and choose from the available formatting options in the text editor. These options typically include font styles, sizes, colors, alignments, and more. Make sure to use formatting consistently throughout your pages to create a cohesive and professional look.

When it comes to headings, Shopify uses heading tags (H1, H2, H3, etc.) to denote the importance and hierarchy of the text. Use these headings strategically to structure your content and improve its readability. Generally, it’s best to reserve the H1 tag for the main page title and use H2, H3, and other heading tags for subheadings and sections within the page.

Incorporating Images and Media into Your Shopify Pages

In today’s visually oriented online landscape, incorporating images and media into your pages is essential for capturing users’ attention and conveying your brand’s message effectively. Luckily, Shopify offers a range of tools and features to help you add and customize images and media on your pages.

In the Page Editor, you can easily insert images and videos by dragging and dropping media elements onto your page. Once added, you can resize, reposition, and add captions to your images to create a visually appealing layout. Shopify also allows you to optimize your images for faster loading speeds, ensuring a seamless user experience.

When choosing images for your pages, make sure they are high-quality, relevant, and visually appealing. Images should complement your content and help tell your brand story. Additionally, consider incorporating videos, slideshows, or interactive elements to further engage your audience and enhance the overall user experience.

Enhancing Your Pages with Custom HTML and CSS in Shopify

While Shopify provides an extensive range of customization options, there may be instances where you want to add custom HTML or CSS code to achieve a specific functionality or design element. The Page Editor in Shopify allows you to seamlessly integrate custom code into your pages.

To add custom HTML or CSS, simply navigate to the ‘Customize theme’ option in the Shopify Admin Dashboard. Here, you can access the theme editor, which enables you to make advanced customizations to your theme’s code.

It’s important to note that making changes to your theme’s code requires a basic understanding of HTML and CSS. If you’re not familiar with coding, consider consulting a developer or utilizing Shopify’s extensive documentation and community resources.

Optimizing SEO Elements for Your Shopify Pages

To maximize the visibility and organic reach of your Shopify store, it’s essential to optimize the SEO elements of your pages. SEO (Search Engine Optimization) refers to the process of improving your website’s visibility in search engine results pages.

In the Page Editor, you can customize various SEO elements for each page, including the page title, meta description, URL, and alt tags for images. These optimizations help search engines understand the content of your pages and rank them higher in relevant search queries.

When optimizing your SEO elements, conduct keyword research to identify relevant keywords that your target audience is searching for. Incorporate these keywords naturally into your page title, meta description, and content to increase your chances of ranking higher in search results.

Managing Meta Tags and Descriptions for Better Search Visibility in Shopify

In addition to optimizing individual page elements, Shopify provides a centralized location where you can manage meta tags and descriptions for your entire website. This feature allows you to set default meta tags and descriptions that will be automatically applied to new pages.

To manage meta tags and descriptions, navigate to the ‘Preferences’ section in the Shopify Admin Dashboard and click on ‘General’. Here, you can input your default meta tags, titles, and descriptions, ensuring consistency and relevancy across your web pages.

By managing meta tags and descriptions effectively, you can improve the visibility of your website in search engines and increase the likelihood of attracting relevant organic traffic.

Previewing and Publishing Your Edited Pages in Shopify

After making changes to your pages in the Shopify Page Editor, it’s essential to preview them before publishing. Previewing allows you to see how your changes will appear to visitors and make any necessary adjustments.

In the Page Editor, click on the ‘Preview’ button to see a live preview of your edited page. Take the time to navigate through different devices and screen sizes to ensure your pages are responsive and visually appealing across various platforms.

Once you’re satisfied with the changes, click on the ‘Save’ button to publish your edited page. Shopify automatically saves a draft version of your page, allowing you to revert to previous versions if needed.

Tracking Changes and Reverting to Previous Versions in Shopify Pages

Tracking and managing changes is an essential aspect of page editing in Shopify. If you make a mistake or want to revert to a previous version of your page, Shopify makes it easy to do so.

In the Page Editor, navigate to the ‘Current version’ tab to access a list of previous versions of your page. Click on a specific version to view its content and make any necessary changes. You can also compare different versions to identify specific modifications.

By utilizing this feature, you can easily track your editing history and maintain control over your website’s content and design.

Utilizing Advanced Page Editing Features in Shopify

Once you’ve become proficient in basic page editing in Shopify, it’s worth exploring the platform’s advanced features to further enhance and differentiate your website.

Some advanced page editing features available in Shopify include:

– Advanced theme customization: Shopify allows you to make advanced customizations to your store’s theme, including adding new sections, implementing complex functionalities, and integrating custom apps.

– Third-party apps: Shopify offers a vast marketplace of third-party apps that can add additional functionality to your pages. Explore the Shopify App Store and integrate apps that align with your business needs and website goals.

– Advanced coding customizations: For advanced users or developers, Shopify provides extensive access to the underlying code of your store. This allows you to make highly specific customizations and integrations that go beyond the capabilities of the Page Editor.

By utilizing these advanced features, you can take your page editing capabilities in Shopify to the next level and create a truly unique and tailored online presence for your business.


In this comprehensive guide, we’ve covered everything you need to know about editing pages in Shopify. From understanding the Page Editor and navigating the Admin Dashboard to customizing layouts, adding content, and optimizing SEO elements, you now have the knowledge and tools to create a visually stunning and highly functional website.

Remember, page editing in Shopify is an iterative process, and it’s essential to continually analyze your website’s performance and make data-driven decisions. Regularly monitor user behavior, conversion rates, and SEO metrics to identify areas for improvement and fine-tune your pages accordingly.

By harnessing the power of the Shopify platform and following the step-by-step guidelines outlined in this guide, you can confidently edit and optimize your pages to create a seamless and engaging shopping experience for your customers.

Now it’s time to take action and start editing your pages in Shopify. Good luck!