How to Issue a Gift Card on Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In the world of e-commerce, offering gift cards to customers has become an essential strategy for driving sales and customer loyalty. If you’re an online store owner using Shopify as your platform, you have the ability to create and issue gift cards to your customers. In this comprehensive guide, we will take you through the entire process, from understanding the benefits of gift cards to implementing best practices for maximizing revenue. So, let’s get started and learn how to issue a gift card on Shopify step by step.

Why Should You Offer Gift Cards on Your Shopify Store?

Gift cards have proven to be a powerful tool for driving revenue and customer engagement in the world of e-commerce. By offering gift cards, you give your customers the opportunity to spread your brand by purchasing them for friends and family. Additionally, gift cards can help increase sales by capturing potential customers who may not be familiar with your store. It also provides an easy and convenient gifting option for shoppers who may be unsure of what to buy.

Furthermore, offering gift cards can help you attract new customers and encourage repeat business. When someone receives a gift card, they are more likely to visit your store and make a purchase. This not only increases your sales, but also gives you the opportunity to impress new customers with your products and services.

Moreover, gift cards can be a great way to incentivize customer loyalty. You can offer special promotions or discounts to customers who use their gift cards, encouraging them to come back and shop with you again. This can help build a loyal customer base and increase customer retention.

Understanding the Benefits of Gift Cards for Ecommerce Businesses

As an e-commerce business owner, it’s crucial to understand the benefits of offering gift cards. First and foremost, gift cards can help increase your store’s revenue. Customers who receive gift cards are more likely to make purchases that exceed the value of the card, therefore boosting your sales. Additionally, gift cards help drive repeat business as customers with an existing gift card balance are more likely to return to your store to make another purchase. Offering gift cards can also help you attract new customers through word-of-mouth marketing and referrals.

Another benefit of offering gift cards is that they can help you improve customer loyalty. When customers receive a gift card, they feel valued and appreciated, which can foster a sense of loyalty towards your brand. This loyalty can lead to long-term customer relationships and increased customer retention.

Furthermore, gift cards provide a convenient and flexible gifting option for customers. Instead of struggling to find the perfect gift, customers can simply purchase a gift card and let the recipient choose their own desired items. This eliminates the risk of giving an unwanted or inappropriate gift and ensures that the recipient will be able to find something they truly want or need from your store.

Exploring the Popularity of Gift Cards as a Gifting Option

Gift cards have gained immense popularity as a gifting option in recent years. People appreciate the flexibility that gift cards offer, allowing the recipient to choose products they genuinely want or need. Furthermore, gift cards are suitable for various occasions like birthdays, holidays, anniversaries, or even as a simple thank-you gesture. With the shift towards online shopping, gift cards have become an increasingly popular choice for both gift-givers and recipients.

One of the reasons why gift cards have become so popular is the convenience they offer. Instead of spending time searching for the perfect gift, gift-givers can simply purchase a gift card and let the recipient decide what they want. This eliminates the stress of trying to guess someone’s preferences and ensures that the gift will be appreciated.

Another factor contributing to the popularity of gift cards is their versatility. Many retailers and online platforms offer gift cards that can be used for a wide range of products or services. This means that recipients can choose to use their gift card for anything from clothing and electronics to dining out or booking a vacation. The flexibility of gift cards makes them a great option for people of all ages and interests.

The Step-by-Step Process of Creating and Issuing Gift Cards on Shopify

Creating and issuing gift cards on Shopify is a straightforward process. To start, you’ll need to navigate to your Shopify admin dashboard. Once there, you’ll find the option to enable gift cards under the Products section. From there, you can configure various settings for your gift cards, such as denominations, expiration dates, and customization options. Once you have your gift card settings configured, you can start designing your customizable gift card templates to match your brand. Finally, you can integrate the gift card purchase options into your Shopify store’s storefront and streamline the checkout process for customers purchasing gift cards.

After integrating the gift card purchase options into your Shopify store’s storefront, you can also set up automated email notifications to be sent to customers who purchase gift cards. These notifications can include the gift card code, instructions on how to redeem the gift card, and any other relevant information. This helps ensure a seamless experience for both the gift card purchaser and the recipient, as they will receive all the necessary details to use the gift card.

Navigating the Shopify Admin Dashboard: A Quick Overview

The Shopify admin dashboard is where you’ll find all the essential tools and settings to manage your online store. It’s important to familiarize yourself with the layout and features of the admin dashboard to make the most of your Shopify experience. You can access your admin dashboard by logging into your Shopify account and clicking on the “Admin” tab. From there, you’ll be able to navigate to various sections such as Products, Orders, Customers, Analytics, and more.

One of the key sections in the Shopify admin dashboard is the Products section. Here, you can add, edit, and manage all the products in your online store. You can create product listings, set prices, manage inventory, and even organize products into collections for easier browsing by your customers.

Another important section in the admin dashboard is the Orders section. This is where you can view and manage all the orders placed by your customers. You can process orders, track shipments, issue refunds, and communicate with customers regarding their purchases. The Orders section provides a comprehensive overview of your store’s sales and allows you to efficiently manage the fulfillment process.

Setting Up Your Shopify Store to Enable Gift Card Sales

Before you can start issuing gift cards on your Shopify store, you need to enable the gift card feature. To do this, log into your Shopify admin dashboard and navigate to the “Settings” tab. From there, click on “Payment providers” and scroll down to the “Gift cards” section. Make sure the “Enable gift cards” checkbox is checked, and then click “Save” to enable gift card sales on your Shopify store.

Once you have enabled gift cards on your Shopify store, you can customize the design and settings of your gift cards. To do this, go to the “Settings” tab in your Shopify admin dashboard and click on “Gift cards”. Here, you can choose the design of your gift cards, set the expiration date, and determine whether customers can use multiple gift cards for a single purchase. You can also customize the email template that is sent to customers when they receive a gift card. Take some time to explore these options and make sure your gift cards align with your brand and customer preferences.

Configuring Gift Card Settings: Fine-tuning Your Offering

Once you’ve enabled gift cards on your Shopify store, it’s essential to configure the settings to meet your specific requirements. In the “Gift card settings” section, you’ll find options to set the maximum and minimum gift card denominations, choose an expiration date, and customize the email notification sent to customers when they receive a gift card. Take the time to fine-tune these settings to align with your branding and business goals.

Additionally, you can also enable or disable the option for customers to use multiple gift cards on a single purchase. This can be useful if you want to encourage customers to use their entire gift card balance in one transaction. By enabling this feature, customers will have the flexibility to apply multiple gift cards to their order, making it easier for them to use their gift cards and potentially increasing your sales.

Designing Customizable Gift Card Templates to Match Your Brand

One of the advantages of using Shopify is the ability to design customizable gift card templates that align with your brand identity. Under the “Themes” section of your Shopify admin dashboard, you can access the “Gift cards” template editor. From there, you can choose from pre-existing templates or create your own using HTML and CSS. Ensure that your gift card templates reflect your brand colors, logo, and overall aesthetic to provide a cohesive and memorable gifting experience for your customers.

Customizable gift card templates allow you to create a unique and personalized experience for your customers. By incorporating your brand colors, logo, and overall aesthetic into the design, you can reinforce brand recognition and create a cohesive gifting experience. Additionally, the ability to customize the templates using HTML and CSS gives you full control over the layout and design elements. Whether you choose to use pre-existing templates or create your own from scratch, the flexibility offered by Shopify’s gift card template editor ensures that you can create a gift card that truly represents your brand.

Choosing the Right Denominations and Pricing for Your Gift Cards

Choosing the right denominations and pricing for your gift cards is crucial to ensure they appeal to a wide range of customers. Consider the average order value and product price range in your store when determining the denominations available for purchase. It’s also worth considering offering a variety of pricing options to cater to different budgets. Research market trends and competitor offerings to find the right balance between affordability and profitability.

Personalizing Gift Cards with Custom Messages and Images

Personalization is key when it comes to gift cards. Customers appreciate the ability to add their own personal touch to the cards they purchase. On Shopify, you can enable customers to add custom messages to their gift cards. You can also provide a selection of images or allow customers to upload their own images to further personalize the gift card. These small touches go a long way in creating a memorable gifting experience.

Integrating Gift Card Purchase Options into Your Shopify Storefront

To maximize visibility and accessibility, it’s crucial to integrate gift card purchase options seamlessly into your Shopify storefront. You can do this by adding a dedicated “Gift Cards” category or section to your navigation menu. Additionally, consider placing enticing call-to-action buttons or banners on your homepage to capture the attention of potential gift card buyers. The goal is to make it easy for customers to find and purchase gift cards on your store.

Streamlining the Checkout Process for Customers Purchasing Gift Cards

A smooth and hassle-free checkout process is critical to ensure customer satisfaction when purchasing gift cards. Avoid unnecessary steps or distractions during the checkout process. Keep the form fields to a minimum and provide clear instructions on how to complete the purchase. Consider incorporating popular payment options such as credit card and PayPal. Test the checkout process thoroughly to identify any potential issues or friction points.

Tracking and Managing Gift Card Inventory in your Shopify Store

Efficiently tracking and managing your gift card inventory is essential to maintain accurate records and prevent fraud. Shopify provides built-in tools to help you manage your gift card inventory. In the “Gift card products” section of your Shopify admin dashboard, you can view and track the remaining balances of your gift cards. Additionally, you can generate reports to gain insights into the performance of your gift card campaigns.

Analyzing the Performance and ROI of your Gift Card Campaigns

To ensure the success of your gift card campaigns, it’s crucial to analyze their performance and return on investment (ROI). Shopify provides analytics tools to help you assess the effectiveness of your gift card promotions. Track metrics such as the total number of gift cards sold, redemption rates, and revenue generated from gift card purchases. Use these insights to refine your marketing strategies and make data-driven decisions to drive better results.

…This article is still in progress.