How to Put Reviews on Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In today’s digital age, customer reviews play a crucial role in influencing purchasing decisions. For online businesses, including reviews on their websites has become a necessity to build trust and credibility among their target audience. Shopify, one of the most popular e-commerce platforms, offers various ways for store owners to integrate customer reviews seamlessly. In this step-by-step guide, we will explore why customer reviews are important for your Shopify store and how you can implement them effectively.

Why Customer Reviews Are Important for Your Shopify Store

Customer reviews provide social proof, one of the most powerful marketing tactics, to potential customers. When shoppers see positive reviews from satisfied customers, they are more likely to trust your brand and make a purchase. Reviews also help to build credibility and establish your store as a trustworthy source of products or services. Moreover, customer reviews offer valuable insights into your products, allowing you to identify areas for improvement and refine your offerings to better meet your customers’ needs.

Additionally, customer reviews can also help improve your store’s search engine optimization (SEO). Search engines like Google consider customer reviews as a form of user-generated content, which can positively impact your website’s ranking in search results. When customers leave reviews with relevant keywords and phrases, it can increase the visibility of your store and attract more organic traffic.

The Benefits of Adding Reviews to Your Shopify Store

Implementing customer reviews on your Shopify store can provide numerous benefits. Firstly, it enhances the overall user experience by providing valuable information and feedback to potential customers. Secondly, customer reviews can boost your store’s organic search rankings by increasing the amount of unique and user-generated content on your website. Additionally, displaying customer reviews can help to increase conversions and sales by influencing undecided shoppers and increasing their trust in your brand. Lastly, reviews can act as a powerful marketing tool as customers are more likely to share positive experiences with their friends and family, leading to organic word-of-mouth promotion for your store.

Moreover, customer reviews can also help you identify areas for improvement in your products or services. By listening to customer feedback, you can gain valuable insights into what your customers like and dislike about your offerings. This information can then be used to make necessary adjustments and enhancements, ultimately leading to a better customer experience and increased customer satisfaction.

Understanding the Impact of Reviews on E-commerce Sales

When it comes to e-commerce sales, the impact of customer reviews should not be underestimated. According to various studies, a significant percentage of online shoppers read reviews before making a purchase decision. Positive reviews can act as a powerful motivator, increasing the likelihood of a sale. On the other hand, negative reviews can turn away potential customers and harm your business’s reputation. By understanding the impact of reviews on e-commerce sales, you can effectively leverage them to generate more revenue for your Shopify store.

One reason why customer reviews have such a significant impact on e-commerce sales is because they provide social proof. When potential customers see positive reviews from other satisfied buyers, it creates a sense of trust and credibility. This can help alleviate any doubts or concerns they may have about the product or the seller, ultimately increasing their confidence to make a purchase.

In addition to social proof, customer reviews also play a role in search engine optimization (SEO). Search engines like Google take into account the quantity and quality of reviews when determining the ranking of a website. Websites with a higher number of positive reviews are more likely to appear higher in search results, making them more visible to potential customers and increasing the chances of attracting organic traffic.

Choosing the Right Review App for Your Shopify Store

Once you recognize the importance of customer reviews, the next step is to choose the right review app for your Shopify store. Shopify offers a range of review apps that provide different features and functionalities. Factors to consider when selecting a review app include ease of use, compatibility with your theme, customization options, integration with other apps, and customer support. By carefully evaluating these factors and choosing the app that aligns with your specific requirements, you can ensure a smooth implementation process and maximize the effectiveness of customer reviews on your Shopify store.

One important factor to consider when choosing a review app for your Shopify store is the pricing structure. Some review apps offer a free basic plan with limited features, while others require a monthly subscription fee for access to advanced functionalities. It’s essential to assess your budget and determine the level of features you need for your store before making a decision. Additionally, it’s worth exploring any trial periods or money-back guarantees offered by review app providers to ensure that you can test the app’s compatibility and effectiveness before committing to a long-term subscription.

Step 1: Setting Up Your Shopify Store for Customer Reviews

Before you can start adding customer reviews to your Shopify store, you need to ensure that your store is set up to accommodate them. The first step is to enable customer reviews in your Shopify settings. To do this, navigate to your Shopify admin dashboard and click on “Settings.” From the dropdown menu, select “Product Reviews.” Here, you can enable the reviews feature and customize its settings to suit your preferences. Make sure to save your changes and proceed to the next step.

Once you have enabled customer reviews in your Shopify settings, you can further enhance the review system by adding review moderation. Review moderation allows you to manually approve or reject customer reviews before they are published on your store. This can help ensure that only genuine and appropriate reviews are displayed to your customers. To enable review moderation, go to the “Product Reviews” section in your Shopify settings and toggle on the moderation feature. You can then review and manage customer reviews from the “Product Reviews” page in your admin dashboard.

Step 2: Selecting the Right Review App for Your Store

Now that you have enabled customer reviews in your Shopify settings, it’s time to select the right review app for your store. As mentioned earlier, Shopify offers a range of review apps that you can choose from. Research the available options, read reviews from other store owners, and compare the features and pricing of each app. Consider the specific requirements of your store and select the app that best meets your needs. Once you have made your decision, proceed to the next step to install and activate the app on your Shopify store.

When selecting a review app for your store, it’s important to consider not only the features and pricing, but also the reputation and reliability of the app provider. Look for apps that have a high rating and positive reviews from other store owners. Additionally, consider reaching out to the app provider’s customer support to ask any questions or clarify any doubts you may have. This will help ensure that you choose a review app that not only meets your needs but also provides a seamless and reliable experience for your customers.

Step 3: Installing and Activating the Review App on Shopify

With the review app selected, it’s time to install and activate it on your Shopify store. To do this, go to the Shopify App Store and search for the chosen app by name. Once you find it, click on the “Get” or “Install” button. Follow the prompts to authorize the installation and grant the necessary permissions. Once the installation is complete, navigate back to your Shopify admin dashboard and click on the app section. Find the recently installed review app and click on it. Follow the instructions provided by the app to activate it on your store.

After activating the review app on your Shopify store, you may need to configure its settings to align with your business needs. This typically involves customizing the appearance and functionality of the review app. Look for options such as choosing the layout and design of the review display, setting up email notifications for new reviews, and enabling features like star ratings or user-generated photos.

Additionally, it’s important to regularly monitor and manage the reviews generated by the app. This includes responding to customer feedback, addressing any concerns or issues raised, and leveraging positive reviews to build trust and credibility with potential customers. Consider implementing a review moderation system to ensure that only genuine and appropriate reviews are displayed on your store.