How to Remove the ‘Powered by Shopify’ Tag From Your Website
By Sam Thomas Davies Head of Content
@ Sleeknote

In the world of online businesses, presenting a professional and unique brand identity is crucial for success. One aspect that often requires consideration is the ‘Powered by Shopify’ tag that appears in the footer of websites using the Shopify platform. While Shopify is a popular and reliable ecommerce solution, it is natural for website owners to want to remove this default branding and create a more personalized user experience.

Understanding the Importance of Customizing Your Website’s Branding

When it comes to running an online store, establishing a strong brand presence is key. Branding helps differentiate your business from competitors and builds trust and recognition among your target audience. Therefore, customizing your website’s branding becomes imperative. By removing the ‘Powered by Shopify’ tag, you have the opportunity to enhance the overall aesthetic appeal, highlight your unique identity, and reinforce your brand in the minds of your customers.

The Impact of ‘Powered by Shopify’ Tag on Your Website’s Professionalism

While the ‘Powered by Shopify’ tag may not necessarily harm the professionalism of your website, removing it can elevate the perception of your online store. The default tag is generic and can sometimes give the impression of a less-established business. By removing it, you can create a more polished and professional look that aligns with your brand image and values.

Step-by-Step Guide to Removing the ‘Powered by Shopify’ Tag

Removing the ‘Powered by Shopify’ tag from your website can be accomplished with a few simple steps. Here’s a step-by-step guide to help you through the process:1. Log in to your Shopify admin panel.2. From the left-hand sidebar, click on “Online Store” and then on “Themes.”3. Locate the “Customize” button next to your theme and click on it.4. In the customization panel, select “Footer” or “Theme Settings,” depending on your theme’s structure.5. Look for the “Powered by Shopify” section or a similar option.6. Disable or delete this section.7. Save your changes and exit the customization panel.By following these steps, you can successfully remove the ‘Powered by Shopify’ tag from your website’s footer and start crafting a unique brand presence that resonates with your target audience.

Assessing the Pros and Cons of Removing the ‘Powered by Shopify’ Tag

Before making any changes to your website, it is important to consider both the advantages and disadvantages. Let’s explore the pros and cons of removing the ‘Powered by Shopify’ tag:


– Enhanced branding: Removing the default tag allows you to create a more customized and professional brand identity.

– Differentiation: By removing the tag, you can stand out from other Shopify-powered websites and establish your unique visual identity.

– Increased credibility: A custom-branded website can instill trust and confidence in your potential customers, ultimately leading to higher conversions.


– Potential confusion: Some visitors may associate the ‘Powered by Shopify’ tag with a well-known and trusted ecommerce platform. Removing it could lead to confusion about your website’s backend system.

– Limited support: While removing the tag itself is relatively straightforward, customization may require a deeper understanding of HTML and CSS, which might be challenging for some website owners.

Exploring Alternatives to the Default ‘Powered by Shopify’ Tag

If you decide against removing the ‘Powered by Shopify’ tag, there are alternative options to consider. One approach is to customize the tag to align better with your branding. Shopify allows you to edit the footer code and add your own attribution, such as “Built with Shopify” or a creative variation that reflects your business ethos. Alternatively, you could use other branding elements in your website’s design to make the tag less prominent while still acknowledging your platform of choice.

Customizing Your Website’s Footer: Why It Matters

The footer of your website may seem like a small and inconspicuous element, but it serves a vital purpose. It is the last section visitors see before they leave your site and often contains important information, links, and contact details. Customizing your website’s footer allows you to control every aspect of this space, including removing the ‘Powered by Shopify’ tag, adding copyright statements, social media links, or any other relevant information that aligns with your branding and improves the overall user experience.

Taking Control of Your Website’s Branding with Simple CSS Edits

To truly customize your website’s branding, you may need to venture into the world of CSS (Cascading Style Sheets). CSS enables you to modify various design elements, including fonts, colors, spacing, and more. By making strategic CSS edits, you can create a cohesive and visually appealing website that reflects your brand identity. If you are unfamiliar with CSS, there are many online resources, tutorials, and even Shopify’s own documentation to help you get started.

How to Locate and Access Your Website’s Footer Code for Editing

If you are ready to make changes to your website’s footer code, you need to know where to find it. Here are the steps to locate and access your website’s footer code for editing:

  1. Login to your Shopify admin panel.
  2. From the left-hand sidebar, click on “Online Store” and then on “Themes.”
  3. Locate the “Actions” dropdown menu next to your active theme and select “Edit Code.”
  4. In the file structure on the left, find and expand the “Sections” or “Templates” folder.
  5. Look for the file that controls your footer. It may be named “footer.liquid” or have a similar name or location depending on your theme.
  6. Click on the file to open it in the code editor.
  7. Make the necessary edits to remove or customize the ‘Powered by Shopify’ tag within the footer code.
  8. Save your changes and preview your website to ensure the desired modifications are in effect.

Understanding the Structure and Functionality of the ‘Powered by Shopify’ Tag

The ‘Powered by Shopify’ tag is a default feature that is automatically added to the footer of Shopify-powered websites. Its purpose is to attribute the website’s underlying ecommerce platform to Shopify. While the tag may be a simple line of text, it carries important implications for both the visual appearance and technical framework of your website. Understanding the structure and functionality of the tag helps you make informed decisions regarding its removal or customization.

Identifying the Potential Risks and Considerations of Removing the Tag

While removing the ‘Powered by Shopify’ tag can bring numerous benefits, it is essential to consider the potential risks and implications. Here are a few considerations to keep in mind:

Lack of platform recognition:

By removing the tag, you may lose the immediate platform recognition associated with the Shopify brand. Depending on your target market and the perception of your audience, this may impact their trust in your website.

Technical support implications:

If you encounter technical issues on your website, removing the default tag might limit the assistance you receive from Shopify’s customer support team. As the platform evolves, certain features or updates may assume the presence of the default tag, potentially causing compatibility issues.

Ensuring a Smooth Transition: Precautions to Take Before Making Changes

Before making any changes to your website, it is essential to take precautions to ensure a smooth transition. Here are some recommended steps:

  1. Create a backup: Before editing any code or making changes to your website’s settings, create a backup of your theme. This allows you to revert to the previous version if any unexpected issues arise.
  2. Test in a development environment: If possible, make changes and test them in a development or staging environment before applying them to your live website. This allows you to identify any issues or conflicts without impacting your customers’ experience.
  3. Document your changes: Keep detailed documentation of the modifications you make, including the files you edited and the code changes you implemented. This documentation will prove valuable in case you need to revisit or troubleshoot your customizations in the future.
  4. Monitor website performance: After making changes, closely monitor your website’s performance to ensure no unintended consequences arise. Test various functionalities, such as product pages, checkout process, and responsive design, to guarantee everything functions as expected.

Common Issues and Troubleshooting Tips When Removing the Tag

While removing the ‘Powered by Shopify’ tag is generally straightforward, you may encounter a few common issues along the way. Here are troubleshooting tips for addressing these issues:

Tag reappears after changes:

If the ‘Powered by Shopify’ tag reappears after you have made modifications, double-check that you have saved your changes correctly. Additionally, confirm that you have made the edits in the correct theme and file, as your changes might not be applied if they were made in the wrong location.

Unintended layout changes:

Sometimes, removing the tag can lead to unintended layout changes within your footer or other sections of your website. In such cases, carefully review the code you modified, paying attention to any dependencies that could impact the overall structure. Make adjustments to the code to restore the desired layout.

Compatibility issues with Shopify updates:

As Shopify continuously evolves, updates to the platform might introduce changes that conflict with your customizations. Keep a close eye on release notes and developer documentation to stay aware of potential compatibility issues. If a conflict arises, reach out to Shopify’s support team or consult the Shopify developer community for guidance.

Maximizing Your Website’s Aesthetic Appeal with Personalized Branding

Removing the ‘Powered by Shopify’ tag opens up the opportunity to maximize your website’s aesthetic appeal by integrating personalized branding elements. Consider incorporating your unique brand colors, typography, and imagery throughout your website’s design. By aligning these visual elements with the overall branding strategy, you can create a visually cohesive and engaging user experience.

Showcasing Your Unique Identity: Customization Options Beyond Removal

While removing the ‘Powered by Shopify’ tag is a significant step towards customization, there are numerous other ways to showcase your unique identity. Consider the following customization options:

Custom footer text:

Replace the ‘Powered by Shopify’ tag with customized footer text that reflects your brand voice or includes a customized attribution line such as “Built with love by [Your Business Name]” or “Powered by [Your Unique Brand].” This option allows you to maintain the platform recognition while personalizing the message.

Design elements and graphics:

Integrate design elements, graphics, or illustrations into your website’s footer that align with your brand identity. These elements can visually reinforce your brand while adding a touch of creativity and uniqueness.

Additional website sections:

Expand beyond the footer by adding new sections to your website that highlight your brand values or showcase unique features of your business. Consider including an “Our Story” section or a dedicated area to showcase your products or services in a visually appealing manner.

How Removing the ‘Powered by Shopify’ Tag Can Enhance User Experience

User experience (UX) plays a vital role in the success of any online store. Removing the ‘Powered by Shopify’ tag can contribute to an enhanced user experience in several ways:

Seamless branding:

By removing default branding from your website, you create a seamless branding experience that aligns with your other marketing materials and messaging. This consistency helps visitors feel more immersed in your brand and fosters a stronger connection.

Faster load times:

When you remove the ‘Powered by Shopify’ tag, you reduce the amount of data that needs to be loaded by your website. This can result in faster load times, improving the overall browsing experience for your visitors.

Reduced distraction:

The absence of the ‘Powered by Shopify’ tag eliminates a potential visual distraction for website visitors. By creating a cleaner and more focused design, you allow your products and messaging to take center stage and attract the attention they deserve.

Tips for Maintaining a Professional Look after Removing the Tag

After removing the ‘Powered by Shopify’ tag, it is essential to maintain a professional look throughout your website. Here are some tips to achieve this:

Consistent design elements:

Maintain consistency in design elements such as fonts, colors, and imagery. Consistency helps establish a cohesive and professional look across all pages and sections of your website.

Clear navigation:

Ensure your website’s navigation is intuitive and user-friendly. Visitors should be able to find important information, product categories, and other essential pages without confusion or frustration.

High-quality imagery:

Utilize high-quality product images and visuals that accurately represent your brand. Avoid low-resolution or poorly edited images that may appear unprofessional and compromise the credibility of your website.

Engaging content:

Craft compelling and informative content that engages your audience and showcases your expertise. Well-written content reflects professionalism and expertise, instilling confidence in your visitors.

Considering Legal and Ethical Aspects of Removing Brand Attribution

While it may be tempting to remove all mentions of the Shopify platform to create a completely custom experience, it is crucial to consider the legal and ethical aspects of removing brand attribution. Here’s what to bear in mind:

Terms of Service:

Review Shopify’s Terms of Service or any other agreement you entered into when signing up for the platform. Ensure that removing or modifying the ‘Powered by Shopify’ tag does not violate any terms or conditions.

License agreements:

Check whether your use of Shopify’s platform requires maintaining the brand attribution, as some license agreements or plans may specifically reference the need to display it.

Ethical considerations: