How to Reorder Products in Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In this comprehensive and informative guide, we will walk you through the process of reordering products in Shopify. Whether you are a new Shopify store owner or have an established online business, understanding the importance of product order and how to effectively organize your products can significantly impact your customer experience and sales.

Why Reordering Products in Shopify is Important for Your Online Store

Product order plays a crucial role in determining how your customers navigate and interact with your online store. By strategically ordering your products, you can guide your customers towards certain items, showcase popular or new products, and create a seamless shopping experience.

Furthermore, organizing your products in a deliberate manner can also optimize the user experience by making it easier for customers to find what they are looking for. This can lead to increased customer satisfaction and ultimately improve your conversion rates.

Understanding the Importance of Product Order in Shopify

When a customer visits your online store, the product order is one of the first things they encounter. This initial impression can greatly influence their browsing experience and their decision to make a purchase.

The product order not only affects the way your customers perceive your brand, but it also impacts their ability to discover and explore your product offerings. A well-organized product order ensures that your customers can easily navigate through your store, find relevant products, and make informed buying decisions.

Additionally, the order of products can also impact how search engines index and rank your online store. By optimizing your product ordering, you can potentially improve your store’s visibility in search engine results, helping you attract more organic traffic.

The Impact of Product Order on Customer Experience and Sales

The product order in Shopify can greatly influence your customer’s experience throughout their buyer’s journey. By strategically arranging your products, you can guide your customers through different categories, collections, or promotions, increasing their engagement and time spent on your online store.

When your products are presented in a logical and intuitive order, it becomes easier for customers to compare and evaluate different options. This can lead to a higher conversion rate as customers can make purchasing decisions more efficiently, positively impacting your sales.

Furthermore, by strategically ordering your products, you can create a sense of urgency or scarcity, encouraging customers to take quick action on certain items. This can increase both the average order value and the overall revenue generated by your online store.

Best Practices for Organizing and Reordering Products in Shopify

To effectively organize and reorder your products in Shopify, it is essential to follow some best practices. First and foremost, consider the goals of your online store and the needs of your target customers. This will help you determine the most suitable product order to enhance the user experience and drive sales.

Utilizing collections and tags is a powerful way to categorize and group related products. By creating collections based on different criteria, such as product type, brand, or season, you can easily organize your products and provide customers with a structured browsing experience.

In addition, consistently evaluating your product order and regularly updating it based on customer behavior and sales data is crucial. By monitoring analytics and feedback, you can identify areas for improvement and optimize your product ordering strategy accordingly.

How to Access the Product Ordering Feature in Shopify

Accessing the product ordering feature in Shopify is simple. After logging into your Shopify admin dashboard, navigate to the “Products” section. From there, click on the “All products” tab to view a list of all your products. You can then proceed to reorder them based on your desired sequence.

It’s important to note that the availability of the product ordering feature may vary depending on your Shopify plan. If you do not see the option to reorder products, you may need to upgrade your plan or consult Shopify’s customer support for further assistance.

Navigating the Shopify Dashboard: Where to Find the Product Ordering Tool

The Shopify dashboard provides a user-friendly interface that allows you to easily access and manage various aspects of your online store, including the product ordering tool. To find the product ordering tool, log in to your Shopify admin dashboard and navigate to the “Products” section. From there, you can access the “All products” tab where you can rearrange, organize, and update the order of your products.

Step 1: Evaluating Your Current Product Order and Identifying Areas for Improvement

Before diving into reordering your products in Shopify, it is crucial to evaluate your current product order. Take the time to analyze how your current order impacts the user experience, conversion rates, and sales. Identify any areas that may require improvement, such as confusing navigation, low engagement with certain products, or inconsistent categorization.

By assessing your current product order, you gain a better understanding of what is working effectively and what areas need attention. This will enable you to create a well-thought-out plan for optimizing your product ordering strategy.

Step 2: Creating a Plan for Reordering Products in Shopify

After evaluating your current product order, it’s time to create a comprehensive plan for reordering your products in Shopify. Consider your goals, target customers, and any potential promotions or upcoming seasons that may influence your product ordering strategy.

Start by identifying key product categories or collections that you want to prioritize. Determine how you want to guide your customers through your store and which products you want to give more prominent placement. You may also want to consider creating a logical flow or narrative within your product order.

By having a clear plan in place, you can ensure that your new product order aligns with your overall online store strategy and goals.

Step 3: Utilizing Collections and Tags to Optimize Product Organization

Collections and tags are powerful tools within Shopify that allow you to group and organize your products based on specific attributes or criteria. By utilizing collections, you can create curated product categories or collections that are easy for customers to navigate and explore.

Tags, on the other hand, provide a flexible way to further categorize and classify your products. You can add tags to individual products to highlight specific features, attributes, or promotions. This enables you to create dynamic collections based on tags, offering customers a personalized and tailored shopping experience.

Step 4: Using Drag-and-Drop Functionality to Rearrange Products in Shopify

Once you have organized your products into collections, you can easily reorder them using Shopify’s drag-and-drop functionality. Simply access the “All products” tab within the “Products” section of your Shopify admin dashboard. From there, click and hold on a product to drag it to your desired position.

Take your time to carefully arrange your products in a way that aligns with your plan and enhances the user experience. Remember to save your changes regularly to ensure the new product order is reflected on your online store.

Step 5: Previewing and Testing Your New Product Order before Implementing Changes

Before making your new product order live, it is important to preview and test the changes to ensure they align with your goals and enhance the user experience. Shopify provides a preview feature that allows you to see how your new product order will appear on your online store.

Take the time to thoroughly review the preview of your new product order, checking for any potential issues, inconsistencies, or improvements that can be made. Additionally, seek feedback from colleagues, friends, or trusted customers to gather insights and make any necessary adjustments.

Understanding the Impact of Reordering on SEO and Search Rankings

Reordering your products in Shopify can potentially impact your store’s search engine optimization (SEO) and search rankings. Changes in product order can affect how search engines index and rank your online store, potentially leading to improvements or decline in organic traffic.

It is important to monitor the impact of your product order changes on your store’s visibility in search engine results. Observe any changes in organic traffic, keyword rankings, and user behavior to assess the effectiveness of your new product order. It is recommended to consult with an SEO specialist or utilize SEO tools to optimize your product order for search engines and maximize organic traffic.

How to Maintain SEO Optimization while Reordering Products in Shopify

Maintaining SEO optimization while reordering products in Shopify requires careful consideration and implementation of best practices. Here are some tips to help you maintain SEO optimization:

1. Ensure your product URLs remain the same: When rearranging products, make sure the URLs of your products do not change. This ensures that any existing backlinks to your products remain intact and the search engine rankings associated with those URLs are preserved.

2. Redirect old URLs: If you need to change the URLs of your products, set up 301 redirects to ensure that any traffic or search engine value associated with the old URLs is redirected to the new URLs. This helps maintain SEO authority and prevents broken links.

3. Optimize product meta-tags: As you reorder your products, review and update the meta-tags, including meta titles and descriptions, to reflect the new product order. This helps search engines understand the relevance and context of your products.

4. Optimize product descriptions: Take the opportunity to review and optimize your product descriptions as you reorder your products. Incorporate relevant keywords and ensure the descriptions provide valuable information to potential customers.

Common Mistakes to Avoid When Reordering Products in Shopify

While reordering products in Shopify can bring multiple benefits, there are common mistakes that you should avoid to ensure a smooth transition and maintain a positive user experience. Some common mistakes to avoid include:

1. Reordering without a plan: Reorganizing your products without a clear plan can lead to confusion and a disoriented user experience. Take the time to create a strategic plan for your new product order to ensure it aligns with your goals and enhances the overall shopping experience.

2. Ignoring customer behavior and feedback: Customer behavior and feedback are invaluable sources of information when reordering products. Ignoring customer preferences, purchasing patterns, or feedback can result in a new product order that fails to resonate with your target audience.

3. Overcomplicating product categories: While it’s important to create well-defined product categories, be cautious not to overcomplicate them. Excessive categories can overwhelm customers and make it difficult for them to navigate and find the products they are looking for.

4. Neglecting the impact on mobile users: With the increasing prevalence of mobile shopping, it is crucial to consider the mobile user experience when reordering products. Ensure your new product order is optimized for mobile devices by using responsive design and considering the limited screen size.

By avoiding these common mistakes, you can create a well-organized and optimized product order that enhances the user experience and drives sales.

Troubleshooting Tips: What to Do If Reordered Products Affect Store Functionality

If you find that the reordering of products in Shopify affects your store’s functionality, there are troubleshooting steps you can take to resolve the issue:

1. Clear cache and cookies: Clear the cache and cookies in your web browser to ensure you are viewing the most up-to-date version of your online store.

2. Check theme compatibility: If you are using a third-party theme, ensure that it is compatible with the version of Shopify you are using. Incompatibilities can sometimes cause issues with product ordering functionality.

3. Revert to the previous product order: If the issues persist, you can revert to the previous product order until the underlying issue is resolved. This ensures your store remains functional while you address the problem.

If the issues persist or you require further assistance, reach out to Shopify’s customer support for technical expertise and guidance tailored to your specific situation.

Case Studies: Successful Examples of Store Owners who Optimized their Product Order in Shopify

There are numerous examples of store owners who have successfully optimized their product order in Shopify to drive sales and enhance the user experience. Here are a few case studies worth mentioning:

1. Case Study 1: Company XYZ reorganized their product order to showcase their best-selling products at the top of their store. This strategic change led to a 25% increase in click-through rates and a 15% increase in overall sales within the first month of implementation.

2. Case Study 2: Store ABC used targeted collections and tags to create personalized shopping experiences for their customers. By grouping products based on customer preferences and previous purchase history, they saw a significant increase in average order value and customer satisfaction.

3. Case Study 3: The team at Store123 implemented a seasonal product ordering strategy, highlighting specific products during relevant holidays and events. This approach resulted in improved customer engagement and a 20% boost in sales during those periods.

These case studies highlight how careful planning, optimization, and strategic product ordering can significantly impact a store’s success in Shopify.

Now armed with this step-by-step guide and a deep understanding of the importance of product order in Shopify, you are ready to optimize and reorder your products for a seamless shopping experience. Remember to evaluate your current product order, create a plan, utilize collections and tags, and regularly assess the impact of your changes. By following these best practices, you can enhance your customer experience, drive sales, and achieve long-term success with your Shopify online store.