How to Show Sale Prices on Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In this step-by-step guide, we will explore the importance of showing sale prices on Shopify and how it can boost your online sales. We will also dive into the planning and execution of a sale campaign on Shopify, covering everything from defining discount offers to configuring pricing settings and enabling the display of sale prices on your Shopify store. Additionally, we will discuss customizing the appearance of sale prices, showcasing discounts with eye-catching badges and labels, and testing and previewing the display of sale prices on your Shopify store. We will also provide tips on optimizing your product pages for maximum conversion during a sale promotion, promoting and marketing your discounted products effectively, utilizing social media to drive traffic and sales, and monitoring and analyzing the performance of your sale campaigns. Lastly, we will touch on advanced strategies for showing multiple types of sales and discounts, troubleshooting common issues when displaying sale prices on Shopify, and best practices for maintaining accurate inventory levels during a sale event.

Understanding the Importance of Showing Sale Prices on Shopify

One of the key factors that can drive conversion on an e-commerce platform like Shopify is the display of sale prices. When customers see discounted prices, they are more likely to make a purchase as they feel they are getting a good deal. By showing sale prices on your Shopify store, you can create a sense of urgency and encourage customers to take action. This can lead to increased sales and revenue for your online business.

Moreover, displaying sale prices can help you stand out from your competitors. In a highly competitive e-commerce landscape, offering discounts and showcasing them prominently can attract customers and differentiate your store from others. It can also help you clear out excess inventory, drive customer loyalty, and generate buzz around your store.

Another benefit of showing sale prices on Shopify is that it can help you attract new customers. When potential buyers see discounted prices, they may be more inclined to visit your store and explore your products. This can increase your website traffic and potentially lead to new customer acquisitions.

In addition, displaying sale prices can also contribute to building trust with your customers. When shoppers see that you are offering discounts and transparently showing the original and discounted prices, it can create a perception of fairness and honesty. This can enhance your brand reputation and make customers more likely to return for future purchases.

Why Displaying Sale Prices Can Boost Your Online Sales

The display of sale prices on your Shopify store can have a significant impact on your online sales. It creates a perception of value for your customers and entices them to make a purchase. By offering discounts, you can attract new customers who may have been hesitant to buy at full price or persuade existing customers to buy additional items.

Furthermore, displaying sale prices can lead to increased customer engagement. When customers see discounts, they tend to spend more time exploring your products and may be more likely to make impulse purchases. This can result in higher average order values and a higher conversion rate for your store.

Additionally, showing sale prices can help create a sense of excitement and urgency for your customers. Limited-time offers and exclusive discounts can motivate customers to make a purchase immediately, rather than delaying their decision. This can increase your store’s sales velocity and create a positive perception of your brand.

Moreover, displaying sale prices can also help you stand out from your competitors. In a crowded online marketplace, offering discounted prices can make your products more appealing and give you a competitive edge. Customers are more likely to choose your store over others if they see that they can get a better deal from you.

Furthermore, displaying sale prices can be an effective strategy for clearing out excess inventory. If you have products that are not selling well or are nearing their expiration date, offering discounts can help you sell them quickly and make room for new inventory. This can prevent losses from unsold items and improve your overall profitability.

Planning Your Sale Strategy on Shopify

Before setting up a sale campaign on Shopify, it’s important to plan your strategy carefully. Define your goals for the sale, such as increasing revenue, clearing out inventory, or attracting new customers. Consider the timing of your sale and any upcoming events or holidays that align with your target audience. This will help ensure your sale is relevant and timely.

Next, determine the discount offers you will provide during the sale. Will you offer a percentage discount, a fixed amount discount, or a combination of both? Consider your profit margins, customer preferences, and the impact you want to achieve with your sale. It’s important to strike a balance between attractive discounts and maintaining profitability for your business.

Additionally, think about the products you want to include in your sale campaign. Are there specific items that are overstocked or have slower sales? Are there new products you want to promote? Analyze your inventory and prioritize products that will resonate with your target audience and align with your sale goals.

Once you have determined the discount offers and selected the products for your sale campaign, it’s time to create a compelling marketing strategy. Consider utilizing various marketing channels to reach your target audience, such as email marketing, social media advertising, and influencer partnerships. Craft persuasive messaging that highlights the benefits of your sale and creates a sense of urgency for customers to make a purchase.

Setting up a Sale Campaign in Shopify: Step 1 – Define Your Discount Offers

The first step in setting up a sale campaign on Shopify is defining your discount offers. You have the option to offer a percentage discount, which reduces the price of an item by a certain percentage, or a fixed amount discount, which deducts a specific amount from the original price. You can also combine both types of discounts to provide flexibility and cater to different customer preferences.

To define your discount offers in Shopify, navigate to the Discounts section in your Shopify admin dashboard. Click on “Create Discount” and select the appropriate discount type. Then, enter the discount details such as the discount code, eligibility criteria, and the discount amount or percentage. You can also specify any restrictions or limitations for the discount, such as a minimum purchase amount or specific products.

It’s important to carefully consider your discount offers and their impact on your profitability. While offering higher discounts may attract more customers, it’s crucial to maintain a healthy profit margin for your business. Analyze your pricing strategy and set discounts that strike a balance between attracting customers and maintaining profitability.

Another important aspect to consider when defining your discount offers is the duration of the sale campaign. Decide on the start and end dates for the discounts to create a sense of urgency and encourage customers to make a purchase within a specific timeframe. This can help drive immediate sales and create a buzz around your sale campaign.

In addition to setting up discount offers, you can also leverage Shopify’s advanced features to further enhance your sale campaign. For example, you can use the “Buy X, Get Y” feature to offer a free or discounted item when customers purchase a certain quantity or spend a specific amount. This can incentivize customers to spend more and increase the average order value.

Choosing the Right Products to Include in Your Sale Campaign

When planning your sale campaign on Shopify, it’s essential to choose the right products to include. Consider your inventory and analyze which items are suitable for a discount. This can include products that are overstocked, have slower sales, or items you want to highlight and promote.

Focus on products that have a higher margin and can handle a discount without significantly impacting your profitability. You may also want to prioritize items that align with your sale goals or complement each other to encourage bundle purchases.

Furthermore, consider customer preferences and trends in your industry. Are there specific products or categories that are in high demand? Keep your target audience in mind and select products that are likely to resonate with them and drive sales.

Another factor to consider when choosing products for your sale campaign is the seasonality of certain items. Take into account the time of year and any upcoming holidays or events that may influence customer purchasing behavior. Offering discounted products that are relevant to the current season or holiday can help attract more buyers and increase sales.

In addition, it’s important to assess the popularity and customer reviews of the products you are considering for your sale campaign. Look for items that have positive feedback and a high rating from previous customers. This can help build trust and confidence in your sale, as customers are more likely to purchase products that have been well-received by others.