by Emil Kristensen | Apr 13, 2018 | Email Marketing
Here’s the scenario. You’re an e-commerce store owner looking to promote a product. It might be a brand new product, a seasonal offer or simply an existing product that you want to draw attention to. Whatever the case, promotional emails are one of the most direct and...
by Emil Kristensen | Apr 5, 2018 | Conversion Rate Optimization
Running an e-commerce store is tough. You have to keep up with the latest trends, source and promote new products, post on social media, run ad campaigns, troubleshoot when your Internet goes down, and more. Oh, and actually fill and ship orders, too. All that, and...
by Emil Kristensen | Apr 4, 2018 | Email Marketing
There’s a lot that goes into successful e-commerce email marketing. Some of the areas that I see marketers fixating on is improving the subject line, copy, and CTA. Don’t get me wrong. All of these things are important. But pump the brakes. Before you can maximize...
by Emil Kristensen | Mar 21, 2018 | Email Marketing
Email has been and continues to be an absolute workhorse for marketers. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four times higher than other marketing formats including social media,...
by Emil Kristensen | Mar 8, 2018 | Conversion Rate Optimization
Here’s the scenario. A customer is at your checkout page and ready to buy. You could leave it as is and let them complete their purchase. Or you could encourage them to buy an alternative product at a higher cost but with more robust features, capabilities, etc....
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