How Campaign Monitor Use Page-Specific Signup Forms to Get More Subscribers

About Campaign Monitor

Campaign Monitor is a tool to manage and automate your email marketing. They launched their software in 2004, and today they have more than 200 employees across 20 cities and +200,000 paying customers.

Their goal is “To make it easy for anyone to send beautiful emails to their audience”, and that’s why they offer a wide range of features and templates that will help you create gorgeous email campaigns.

They are also known for their email marketing blog, which is a must-read for every marketer interested in email marketing.



E-mail marketing, Software as a Service


Sydney, Australia

Staff members

11 – 50

What do they use Sleeknote for?

Campaign Monitor mainly uses Sleeknote to get people to sign up for their newsletter. At the moment they have 2 types of SleekBoxes active.

1. Guiding Visitors

The first one is a SleekBox asking their visitors to subscribe to their newsletters. They have decided only to show this SleekBox on their “guides” page with the include/exclude feature that makes them able to choose what pages the SleekBox will be visible on.

When you click on one of the guides, a SleekBox shows up after 15 seconds. They use social proof in the SleekBox as they say “Join over 20,000 other marketers who get actionable tips on improving their email marketing delivered to their inbox”.

2. Collecting Newsletter Subscribers

The other type of SleekBox they use at the moment is a SleekBox offering an email marketing course. They use this SleekBox on their blog. What they’ve done here, is that they describe what you’ll get when you sign up for their newsletter, which is highly effective to show visitors what they’ll get once they sign up.

Campaign Monitor SleekBoxes
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