How Gestuz Got 1,500 Leads for Their Site
Gestuz was founded in 2008 by Sanne Sehested who wanted to create a brand dedicated to the kind of go-to staples you can build your look around and feel sexy and confident in.
The label taps into the current mood with covetable pieces you can make your own, through riffs on classics and a relaxed approach to statement dressing: low-key elegance with an effortlessly cool vibe.
In addition to seven shops, Gestuz is sold at major retailers throughout Europe. Gestuz is a part of DK Company A/S.
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What Was Your Goal, When You Started Using Sleeknote?
Our overall goal was to get more sign-ups for our Gestuz newsletter. Before we decided to try out Sleeknote we didn’t get a lot of sign-ups. Our idea was that Sleeknote could help us grow our mailing list.
"It is a fantastic branding possibility, and Sleeknote has been an excellent tool to generate leads."
What Has Sleeknote Helped You With?
1. Collecting Newsletter Subscribers
Since we started using Sleeknote, the amount of sign-ups has increased. Gestuz.dk and Gestuz.com have collected 1500 new sign-ups each, which we are really happy about. The conversion rate is 2,2% on the .com site and 2,7% on the Danish one. On the two Gestuz sites, our primary focus is on newsletters – but Fashionshopping uses Sleeknote for some of our other sites as well, where we intend to run different split-tests.
Why Is Email Marketing Important to Gestuz?
It is a great way of generating revenue and get loyal customers. Whenever we want to communicate news such as new styles, newsletters are a good way to do it. It is a fantastic branding possibility, and Sleeknote has been an excellent tool to generate leads.
How Has the Collaboration with Sleeknote Been?
It has been absolutely fine. When I started, I was shown how to use Sleeknote and what the different functions can do. Whenever I have faced any issues or challenges, they have been solved instantly.