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Send Engagement Through the Roof with These 14 E-Commerce Personalization Tools

  • Conversion Rate Optimization

A personalized e-commerce shopping experience is no longer considered a novelty or luxury. It’s expected. 

“On average, 71 percent of consumers express some level of frustration when their shopping experience is impersonal.” Further, 31 percent of online shoppers wish it was more personalized than what it currently is. So, there’s clear room for improvement. 

But studies have shown that the e-commerce brands that deliver in this department are in a position to thrive. In fact, “80 percent of shoppers are more likely to buy from a company that offers personalized experiences,” and 44 percent are likely to become repeat buyers.

Luckily, this isn’t something you have to figure out on your own. There is a wide array of platforms that allow you to customize virtually every aspect of the digital shopping process. Here’s a list of the top 14 e-commerce personalization tools we recommend. 

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1. Sleeknote

 

Sleeknote is a tool that’s designed to help your brand engage with e-commerce shoppers on a deeper level and guide their entire journey.

There’s virtual shopping assistance, which allows you to display ultra-targeted content to new visitors or returning ones so that you always hit the right notes and capture their attention. 

You can show similar products based on a shopper’s behavior. 

You can use advanced page-specific targeting to display the exact page a shopper is looking for with the information they need at the right time.

And you can guide shoppers to relevant offers, best-selling products, and more. 

Sleeknote has triggers for every occasion and offers an intuitive drag-and-drop editor to create beautiful forms with ease. 

So, even if you don’t have a lick of coding experience, you’re good to go. 

2. Barilliance

There are four main features you’ll be interested in with this e-commerce personalization tool:

  1. Create personalized, automated upsells and cross-sells using sophisticated AI
  2. Offer segmented, real-time messages to target each individual shopper
  3. Send triggered emails based on behavior like cart abandonment
  4. Display social proof messages based on a shopper’s behavior on your e-commerce store

Barilliance is easy to set up and integrates with most e-commerce platforms and email providers. 

An added plus is that it provides you with in-depth analytics on retention, allowing you to better know your customers and get a feel for their habits. 

3. Personyze

Personyze is an omnichannel website personalization solution with every tool you need to achieve an end-to-end personalized visitor experience.”

It features a recommendation and personalization engine to match shoppers with the products and content that naturally interests them.

It utilizes a powerful algorithm, which makes every customer journey 100 percent unique. 

There’s also on-site and email messaging that allows you to send targeted content to shoppers using several data sources, such as demographic, behavior, prior purchases, social media profiles, and even the weather.

4. Hyperise

The focus of this tool is to “deanonymize” your e-commerce store traffic and personalize a wide range of elements, including:

  • CTAs
  • Emails
  • Videos
  • Social media outreach

One cool feature of Hyperise is the personalized conversational commerce, where you can add customized images to your chatbot. 

You can even use this tool to connect offline marketing campaigns and create personalized QR codes. 

This makes it one of the more comprehensive e-commerce personalization tools and one that’s jam-packed with awesome features. 

5. Intellimize

Here’s a tool that’s designed to optimize and personalize every single step of the e-commerce shopping journey. 

Intellimize starts by optimizing the layout and content of your site for each individual visitor. Then, it provides the right product details, like price framing, inventory countdowns, incentives, and social proof.

This ensures every shopper sees content that’s relevant to what they’re looking for, which can dramatically boost conversions.

And for those shoppers who abandon their carts (the average abandonment rate is nearly 70 percent), you can use Intellimize to send them a personalized email to re-engage them and motivate them to purchase.

6. Monetate

With Monetate, you’ll find all of the usual suspects in terms of personalization. There are customer segmentation and targeting, recommendations, and audience insights. 

But one of the more interesting features is the “decisioning engine,” which allows for 1-to-1 personalization. For example, you can create super personalized CTAs and send notifications that appeal to each individual customer and motivate them to take action. 

What’s also cool is that the data you generate from Monetate can be combined with third-party data, like demographic, location, and attribute to create an even more personalized e-commerce shopping experience. 

It’s completely omni-channel, so you can maintain a consistent level of personalization as shoppers move from their smartphone to tablet to computer, no sweat.

7. Apptus

Here’s a software solution that grabs e-commerce shopper data and applies it in real-time to personalize site navigation, search, product recommendations, email suggestions, and more. 

There are several great features, but what I find most interesting is “Apptus eSales Search,” which is designed to figure out every last detail of a shopper’s search intent. 

It analyzes things like content search, auto-complete, and smart synonyms and pairs them with a shopper’s behavior to provide astonishingly relevant results. 

This way you’re able to direct shoppers to the products they’re most interested in, while greatly reducing their frustration. It’s like site search on steroids. 

I also like that Apptus offers recommendations in real-time. So, rather than having to wait for a shopper to browse your site for a lengthy period or make a return visit, you can provide them with instant recommendations. 

8. Certona

Certona is an “all-in-one personalization suite.” For starters, it offers personalized recommendations that showcase the right products at the right time, and they’re displayed at multiple touchpoints throughout the shopper journey. 

Next, there’s personalized search, which enhances traditional keyword searches by combining them with Certona’s Suite Search. This leads to fully customized results that get shoppers where they need to go with zero headaches. 

There is personalized content to funnel shoppers to the products they’ll love to reduce shopping cart abandonment

Finally, there’s personalized discovery, which allows you to put individualized, interactive content in front of shoppers. For example, you can have them answer simple questions to point them to the products that best fit their needs.

9. Proof

One of the biggest reasons I love Proof is because of its simplicity and that it doesn’t require any technical coding skills to use. It has a very intuitive feel to it and lets you adapt your e-commerce store to the needs of each customer.

There are two main features you should know about. “Proof Experiences” lets you personalize nearly all elements of your website pages, including text, images, and CTAs. 

It offers pre-made templates that allow you to create personalized top bars and in-line blocks lightning fast. 

Besides that, it lets you build audiences based on specific shopper traits and behavior, which makes for a smoother customer journey. 

The other main feature is “Proof Pulse,” which lets you inject social proof into your site to strike while the iron is hot. For instance, you can display inventory numbers and how many people have opted in to your newsletter. 

According to Proof, this leads to an average conversion lift of 8–10 percent. 

10. Qubit

Qubit has a sleek, uber functional interface that I think is fantastic. I also love the fact that this platform specializes in some key industries, like fashion, beauty and cosmetics, and luxury items.

So, if you’re in one of these industries, this is a tool that definitely deserves your attention. In terms of specific features, here are some of the more notable ones. 

Product recommendations harness powerful machine learning and cutting-edge algorithms to put the optimal products in front of shoppers. 

“Qubit’s algorithms are trained on millions of data points, and continuously optimized for peak performance,” so you know it’s legit. 

Social proof can be used to display highly targeted messages to shoppers during pivotal stages of the buying journey. For example, you can tag an item as a hot product and point out how many people have viewed it today. 

There’s also customer affinities, which give you an up-close and personal feel for each shopper’s preferences and habits so you can better serve them.

Put this all together, and it’s clear that Qubit is one of the more potent e-commerce personalization tools. It’s even used by major cosmetics brand Clinique.

11. Pure360

Here’s what you need to know about this platform. You can use its powerful AI technology to make hyper-relevant product recommendations. 

Pure360 allows you to provide shoppers with dynamic content, where you create tailor-made product offers, CTAs, and blog posts from your site. 

There’s a preference center, where you can straight up ask shoppers what they’re most interested in to maximize engagement and click-through-rates. 

This platform also includes real-time cart recovery emails, as well as real-time browse recovery emails to nurture the leads who leave. The former boosts revenue by an average of 8 percent, while the latter can boost it by an additional 4 percent, according to Pure360. 

12. Unbxd

Here’s another tool that places an emphasis on AI technology. It features a robust site search, which leverages machine learning to fully understand a shopper’s intent. 

Unbxd uses a specific model called Named Entity Recognition, “which tokenizes each search query to map it to the desired attributes and return the most relevant products with high precision. It goes beyond simple text-pattern matching techniques.”

This platform is also amazing because you can use it to profile each shopper in real-time.

Not only does this help increase your initial conversion rate, but it can also lead to deeper loyalty long-term and repeat sales. 

Besides that, I love their autosuggest feature, which uses predictive analytics to showcase winning products that customers are the most receptive to. 

13. Segmentify

Segmentify is primarily designed for e-commerce brands that want to increase their average order value (AOV). In fact, they have clients that have boosted their AOV by as much as 30 percent.

So, the numbers speak for themselves.

Some of the specific personalization features you get from this tool are recommendations, segmentation, and search.

They also have personalized email that allows you to notify shoppers of updates they’re interested in, like having discounts on their favorite products. 

In addition, Segmentify offers personalized push notifications, which keep shoppers up-to-date when an item you were initially sold out of is back in stock.

This is something many shoppers appreciate and can really crank up your revenue. 

14. LiveChat

LiveChat is quickly becoming one of the most popular forms of customer support. It has a customer satisfaction rating of 85 percent, which is second only to phone support at 91 percent. 

And 51 percent of consumers are likely to become repeat customers when a brand offers live chat support. 

While this platform isn’t a personalization tool in the conventional sense, it allows you to create a personalized live chat system on your e-commerce store that caters to each customer’s individual preferences no matter what device they’re using.

That’s why I think it’s worth mentioning.

With it, you can create a live chat that features your store’s branding elements and add a very human touch with a profile picture, along with a name and title.

It also has a knowledge base, which serves as a self-help widget to point shoppers to a directory where they can get answers for their questions without requiring a human rep. 

So, if you’re looking to rev up your e-commerce customer support, while at the same time creating a more personalized shopping experience, this is definitely a tool worth your attention. 

Free Downloadable Bonus

Want More Conversion Rate Optimization Strategies?

Get access to our free CRO toolkit and skyrocket your organic traffic, on-page conversion rate and more (includes resources not found in the blog post).

Conclusion

It seems like it wasn’t all that long ago when e-commerce personalization was a novel concept that only a handful of brands were dabbling in. And it was usually just the basics, like offering product recommendations.

But considering that nearly three-quarters of people now feel frustrated when their shopping experience feels impersonal, it’s clear this is something that brands need to use to be competitive. Fortunately, there are a ton of options out there, with many being quite user-friendly. 

These 14 e-commerce personalization tools are the best of the best, allowing you to go way beyond basic product recommendations and make your store fully customized for maximum engagement and mega conversions. 

What’s the number one element of your e-commerce store that you want to personalize?

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