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9 Awe-Inspiring Email Popup Examples You Need to See

  • Conversion Rate Optimization

Email popups are no longer a nice-to-have—they’re a need-to-have.

Having a relevant email list packed with potential buyers and returning customers is crucial if you want to ensure continuous growth for your online store.

But what makes a good email popup?

If you’re asking yourself this question, you’ve come to the right place.

In this post, I’ll show you 9 email popup examples from top brands and share why they work.

Let’s get started.

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1. Offer Your Newsletter (Poo~Pourri)

A common misconception among marketers today is that you need to offer an incentive to get a visitor’s email addresses.

But that’s not always necessary.

If you want visitors to sign up for your newsletter, you need to tell them what’s in it for them.

A brand that nails the benefits of joining their newsletter is Poo~Pourri:

Poo~Pourri’s newsletter popup works for several reasons:

  • It has a unique eye-catching design: You can’t help but notice that their popup is shaped like a … well, let’s call it what it is: a giant turd. It captures visitors’ attention and is super relevant to the product (before-you-go toilet sprays). Moreover, it uses Poo~Pourri’s brand color palette which is contrasted with a yellow call-to-action button to entice readers to click-through.
  • It has fun and compelling copy: Poo~Pourri is known for their toilet-humor and how they use that humor to break taboos (women don’t poop, right?). The copy in this popup stays true to their message, and let’s face it: when you put a smile on someone’s face, they’re more likely to do what you ask them.
  • It offers benefit-driven newsletter value: No need to use a discount or an incentive here. Poo~Pourri focuses on the benefits of their newsletter which is early access to new products and exclusive sales. What’s not to like?

2. Get More Data with Page-Specific Offers (Hideaways)

We’ve talked about content upgrades many times before (for example, here and here).

And the reason we keep bringing them up is that they offer a TON of value to your visitors.

Just take this example from Hideaways:

Targeting visitors on their Italian destinations page, Hideaways offer a phrasebook to nurture on-the-fence prospects. And it’s clever.

Hideaways can market Italian offers to prospects who downloaded the Italian phrasebook through email. That way, they can let prospects decide if it’s right for them without feeling pressured to make a purchase.

If you want to replicate this strategy for your business, make sure to tag visitors who sign up for your page-specific offer and add them to a segmented list in your email service provider (ESP). That way you can email your list whenever you have offers relevant to their interests.

3. Engage Visitors Before They Leave (Wallstickerland)

Sometimes visitors don’t find what they’re looking for and leave your site. That’s inevitable. But have you considered engaging them before they leave your site?

If not, this strategy might be exactly what you need.

One approach is to use an exit-intent popup to capture visitors before they leave and tell them about custom solutions like Wallstickerland does:

They know one of the reasons people leave the site is because they didn’t find the right product (they sell wall stickers and posters).

So, to accommodate this, Wallstickerland offers custom orders and informs abandoning visitors that it’s an available option.

If, like Wallstickerland, you get requests for custom orders, you can use these requests to help determine future product development.

4. Host a Giveaway to Boost Signups (YME Universe)

Hosting giveaways on your site is a great lead generation strategy.

Giving an email address in exchange for potentially getting a free product (or other prizes) requires little commitment for visitors.

Take this example from YME Universe:

The giveaway is a pair of sneakers worth around $600. Potentially getting a high-priced item in exchange for a little information is a fair trade, wouldn’t you say? Best of all, it works just as well with lower-priced items and other types of giveaways.

Notice how YME Universe informs visitors that the winner will get an email with purchase instructions. By making the winner go through checkout to get their prize, YME Universe can save the prospect’s data and make checkout easier and faster the next time this prospect is looking to buy.

5. Welcome New Visitors With a First-Order Discount (Kähler)

I’m not a big fan of offering discounts, but you can’t write a post on email popup examples and not include them.

Why?

Because they work.

Simple as that. Offering discounts in exchange for an email address is a highly effective incentive.

But use them sparingly.

Use them too often and your visitors will come to expect them and refuse to full price.

If you want to offer discounts as an incentive in your email popups, you can do as Kähler and offer it to new visitors only:

They offer a 10% discount as a welcome gift to new visitors in exchange for an email address.

Given that new visitors aren’t always ready to buy the first time they enter your site, it’s better to ask for an email address than try to convince them to make a purchase.

By offering a discount code, Kähler offers value to new visitors AND encourage them to use the discount, later on, moving them further down their sales funnel.

Editor’s Note
If you want to create a popup that only shows to new visitors on your site, you can do that with Sleeknote by adding the “New Visitor” condition to your popup and set it to “show.”

New Visitor Condition

6. Offer a Unique Spin on a Free Gift (Sock Fancy)

“Free” is a powerful word, especially in marketing. Offer a freebie in your email popups and I guarantee you’ll get a lot of email addresses.

But, you might also get a lot of irrelevant email addresses that have no intention of ever buying from you and only want the freebie.

With email addresses, you should always aim for quality over quantity.

So, if you’re smart, follow Sock Fancy and offer a free gift with purchase:

Sock Fancy sells socks on subscription and their newsletter offer is simple:

Get a free pair of socks added to any subscription in exchange for your email address.

When you opt in, you get a discount code for your free pair you can use right away:

This is clever because they ensure only customers are rewarded with a free pair.

The word free is a great power word because it captures attention–and people love free stuff.

7. Offer Free Shipping (Unbound)

If you’re not already offering free shipping on your site, you can use it as an incentive to turn visitors into email leads.

Consumers hate paying for shipping in addition to the cost of the product, and that’s why free shipping is an effective incentive.

Also, 93% of consumers tend to buy more products if the online store offers free shipping.

So, you’re not just building a relevant email list, you’re also getting more orders from the people on your list who got free shipping.

Let’s see it in action.

Here’s how Unbound uses free shipping as their incentive:

What’s great about this example is how Unbound uses humor to capture visitors’ attention, and then follow up with the offer of free shipping. Genius.

When you’ve signed up, Unbound sends an email and ask you to confirm your subscription. That way they ensure only relevant and interested subscribers make it on the list.

8. Capitalize on Out of Stock Products (Sephora)

If you work in e-commerce, you’ve probably experienced items out of stock, right?

Some sites remove the out of stock items from their product pages, while others simply write out of stock on the individual product page.

But neither of these solutions work. If a specific product isn’t available on your site, visitors will go elsewhere to buy the product. And that’s not good for your bottom line.

Luckily, there’s a solution that can help you profit from out of stock products:

Out of stock notifications.

You might have seen them already, but are you using them yourself?

If not, you need to start right now.

Here’s how Sephora collects email addresses from visitors who are interested in buying a product that’s currently out of stock:

By doing so, they increase the chances of visitors returning to their site to buy the product when it’s back in stock instead of buying from a competitor.

Plus, Sephora can enrich the lead profile with the product category and suggest alternative products through personalized email marketing.

9. Turn Abandoned Carts into Email Leads (Milledeux)

Abandoned carts suck, right?

First, your visitor wanted to buy from you, and then at the last minute, they decided not to for some reason.

While getting visitors to complete their purchase is a top priority at this stage, it’s not always possible.

And that’s why your focus should be on getting their email address before they leave.

Trigger an email popup on exit-intent in your cart, and catch abandoning shoppers before they leave.

Here’s an example from Milledeux:

Milledeux isn’t leaving anything up to chance with this campaign.

They offer a 15% discount in exchange for an email address AND they encourage visitors to complete their purchase.

What’s smart about this, is that even if visitors don’t complete their purchase now, Milledeux has their email address for follow-up.

Free Downloadable Bonus

Want More Conversion Rate Optimization Strategies?

Get access to our free CRO toolkit and skyrocket your organic traffic, on-page conversion rate and more (includes resources not found in the blog post).

Conclusion

Creating an email popup isn’t hard. But creating an effective email popup can be.

Take inspiration from the above email popup examples when you create your next campaign, and you’ll be one step ahead of the competition already.

What is your experience with email popups? And have you seen any good examples lately? Leave a comment below.

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