Starting next year, Google will begin to send less traffic to mobile websites if they make use of interstitials – like a popup that takes up visitors entire screen.

In a post published Tuesday on the Google Webmasters blog, Google product manager Doantam Phan wrote, “Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller.”

Starting on January 10, 2017, Google will start punishing mobile pages that show intrusive interstitials when a user first opens a page and they will rank lower in its search results. Google explained which types of interstitials are going to be problematic, including:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are browsing the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

What does this mean for all Sleeknote users?

Don’t panic just yet. Google’s update is specific to mobile devices, and it does not start until January 2017.
Before January 10, 2017, you’ll be able to adjust your mobile SleekBoxes for the new Google standards.

Today, you can’t customize and adjust your mobile SleekBoxes. Within the next couple of months, we’ll release a new mobile editor with the power and tools for you to customize your mobile SleekBox. You’ll be able to create a discreet, customized, intelligent and now ‘Google optimized’ mobile SleekBox. Yay!


Here are the changes:

  • Instead of showing a big popup right away – you’ll be able to create a small teaser in the bottom of the screen.
  • When you press the teaser, the opt-in form will slide in from the top.

When is it ready?

We’ll have the new mobile editor ready within the next couple of months – so you’ll have plenty of time to change your SleekBoxes for Google’s new standards. In fact, we already started on our mobile editor before the Google announcement.

All customers will get a notification when it’s ready and live.

Emil Kristensen
Emil is the CMO and co-founder of Sleeknote. When he’s not busy with writing awesome content and building the Sleeknote brand, he spends his time reading and watching vlogs on YouTube (big fan Gary V). Fun fact: between the co-founders he is the fencing champ.

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  1. Sammen med en ‘cookie note’ vil I fylde minimum 1/3 af skærmen? 😮 Det vil formentlig ikke løse situationen med, at folk hopper retur i browseren af forskrækkelse for de her ‘smarte features’ der fylder så meget?

    • Emil Kristensen

      Hej Christoffer,

      Såfremt du har en cookie note – venter vi naturligvis med at vise Sleeknote teaseren til cookie notificationsboksen er accepteret.

  2. Thanks for quick response guys. I think it’s a reliable solution.

    Is it going to be possible to customize the “teaser” function? I think it’s more likely we would use a top bar?

  3. Thank you for being “on top of things!” Looking forward to more news on the subject!

  4. Thanks for the article, are we still on track for a delivery a couple of months from article – ie end of Oct 2016?


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