Jokes aside, improving customer retention is a real concern for many businesses.  According to InsightSquared, it can cost you anywhere from 5-25 times more to acquire a new customer than it does to retain an existing one. On the other hand, if you reduce your churn rate by as little as 5%, it’s possible to … Continue reading 7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)