February

We get it it—you’re busy. Staying on top of the latest tips and tricks in e-commerce can be strenuous and take a lot of time–time you could spend improving your e-commerce.

Fortunately, we got you covered.

Each month, we scour the interwebs in search of the best techniques and strategies related to e-commerce. To help you save some time, we’ve gathered the best and most helpful articles about e-commerce published this month.

Take a short break from your daily work and get inspired by the best e-commerce articles out there. Who knows? Maybe there’s an idea or two that you can implement in your business.

Let’s get started.

Enterprise SEO Strategy—6 Step Guide for SEO Managers

Having a good SEO is an integral part of any business.

But it’s especially important for e-commerce.

With hundreds—often, thousands—of product pages to account for, it’s crucial each page is optimized correctly to improve its chance of ranking well in the search engine results pages (SERPs).

The questions is…

Where do you begin?

In this article on enterprise SEO, Jon Kaspszak, from Pagezii, outlines 6 critical steps to help SEO managers optimize their site for maximum conversions, higher rankings, and more.

Read: Enterprise SEO Strategy—6 Step Guide for SEO Managers

Pagezii

21 Common Mistakes on Twitter to Avoid

Twitter is one of the most effective platforms for building an online following, engaging with your customers, and building relationships.

But it’s also a place where mistakes don’t go unnoticed.

A misused hashtag, an inappropriate joke, an image taken out of context and you’re the laughing stock of the online community (remember The Huffington Post editor meeting controversy?)

Fortunately, Veronika Baranovska from Sendible Insights has compiled a list of twenty-one of the most common mistakes to avoid (I’m a stickler for #2)

Read: 21 Common Mistakes on Twitter to Avoid

Sensible Insights

Ecommerce Call-to-Actions for Every Part of Your Funnel (+11 Examples of Stores Selling More Right Now)

What’s the most important metric in any ecommerce business?

Conversions.

Specifically:

Conversions at each stage of your funnel.

It’s no secret that having compelling call-to-actions (CTAs) for each stage of your funnel is essential if you want to convert prospects into customers (and customers into repeat customers).

But what do good CTAs look like? And more important, how can you implement them to increase your on-page conversions?

In this comprehensive article, Tracey Wallace from Big Commerce, share 11 examples of stores who are getting results in their businesses (and how you can, too).            

Read: Ecommerce Call-to-Actions for Every Part of Your Funnel (+11 Examples of Stores Selling More Right Now)

BigCommerce

How to Create a Marketing Campaign Strategy that Sells

It doesn’t matter what industry you’re in, having a campaign that’s relevant and interesting to your potential buyers is an essential part of your marketing.

You can have the best product/service, content, and more, but if you don’t have a killer marketing strategy you’ll struggle to build your reach (online and off).

In this fun, yet informative article (who doesn’t like Star Wars analogies?), Kent Lloyd from Disruptive Advertising, break down the essential elements of creating a marketing strategy that sells, giving you the edge you need in your next campaign.

Read: How to Create a Marketing Campaign Strategy that Sells

Disruptive Advertising

The Deadly Sins Of PR You Must Avoid

The public relations (PR) industry has, rather ironically, a poor public perception.

Few know what PR actually firms do. And those who are familiar with the industry, often get blindsided by many of the misconceptions that go along with it.   

In this extensive article, Edyta Kowal from Prowly surveys 18 industry experts on the biggest PR blunders businesses make—and how to avoid them.

Whether you’re looking to hire a PR firm or just striving for a better understanding of good marketing practices, this article is for you.

Read: The Deadly Sins Of PR You Must Avoid

Prowly

Bonus: FinancesOnline Review Sleeknote

We’re pleased to announce, in February, we were awarded “Great User Experience” and “Rising Star” by FinancesOnline.

This is a real honor for us; we’re striving for excellence with both our product, and our content, and it’s wonderful to be recognized for it.

As always, thank you for your support.

Read: Bonus: FinancesOnline Review Sleeknote

FinancesOnline

What Next?

This was what we found for you this month—5 of the best and most helpful articles about e-commerce in February. Are you craving more e-commerce tips and tricks? Join our free weekly newsletter and get exclusive insights, tips, tricks and techniques from the leading e-commerce businesses and influencers.

Sam Thomas Davies
Sam is the content marketing manager at Sleeknote. His specialties include copywriting, content marketing and SEO. When he’s not helping ecommerce business owners turn visitors into subscribers, he can be found practicing guitar, reading, and playing hide and seek with his wife.

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