Case Study With Blacksnow

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Tell us about Blacksnow is a danish webshop selling high end ski – and snowboard equipment in Denmark and Sweden. The company is owned by four young ski and snowboard enthusiasts (and/or nerds), and we focus on ski and snowboard gear, which we have tested ourselves – making sure the product is perfect.

Our ambition is to be the largest “core” skiing online store within the next three years.


We have tested a lot of different opt-in software, but after we discovered Sleeknote, there was no turning back. With Sleeknote we got a tool with endless ways to customize and with a very intuitive and user friendly interface.

Christian Harboe

Co-founder, Blacksnow

Why did you choose Sleeknote?

We always strive to test and implement the newest software that can take our company to the next level.

Newsletter marketing is one our most important marketing-channels to our company. It is easy to reach out to our customers and it creates a lot of brand awareness. The first years we had a problem getting new subscribers. We tried a lot of different tools but didn’t really find the best way to build up a large list.

We have tested a lot of different opt-in software, but after we found Sleeknote there was no turning back. With Sleeknote we got a tool with endless ways to customize and with a very intuitive and user friendly interface. You can create a Sleeknote within minutes and start to build your email-list – the only thing you need is visitors on your website.

This is an example of Blacksnow′s Sleeknote popup from their website:

Blacksnow - popup example

What are your results with Sleeknote?

We have tested almost every feature in Sleeknote, and we have now found a golden way to collect a lot of emails. What worked best for us, was to create a “offensive” pop-up in a dark and catchy design with an attractive product (a core product), to catch the customers’ eye – and in the end add the relevant customers to our newsletter list.

When choosing an open giftcard we experience a higher conversion rate, but a lower quality in leads. Therefore we have chosen a strategy that gives us fewer leads but a much higher quality in leads. One of our most important parameters in Sleeknote is the conversion rate. We use the conversion rate to evaluate the effect of the campaign.

MailChimp Automation

In Mailchimp it’s possible to create an automated flow, which means when new subscribers sign-up to your newsletter, they will receive a flow of emails with different time-delays.

Our newsletter automation flow is primary based on lasts year’s best performing newsletters.

We always start with a welcome email: “YES, you are in the competition”, this email is often the email with the highest opening rate. In this email we show the product they can win and some additional information about the product. Our target with the first mail is to soften the new subscriber to the list and to promote the product from the competition.

After the first email we follow up with 4-6 emails with a 5-7 days interval.

With Sleeknote and the automatic flow in Mailchimp, we have found the way to a strong and low-effort marketing channel. We use a lot of effort to create the ultimate flow in Mailchimp in the start, but afterwards it takes no effort and it’s our Ultimate Sales Machine.

I have recommended Sleeknote to people in my network, and I will continue to use Sleeknote in my businesses. We are extremely satisfied with the product and the support!

Christian Harboe

Co-founder, Blacksnow

How has the collaboration with Sleeknote been?

It has been absolutely great. The customer service is great and we have a feeling of importance, because they always welcome whatever feedback we might have. They are always willing to implement new features and strive to offer the best product on the market.

Ready to give Sleeknote a try?

What worked for Blacksnow, was to create an “offensive” pop-up in a dark and catchy design with an attractive offer. Want to know what works for your website?

 Do like Blacksnow, and create your own unique Sleeknotes with our 7 days free trial.

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