Case Study With Coop

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About Coop

Coop is the largest retailer of consumer goods in Denmark. They are a cooperative, owned by more than 1.4 million members.

Coop operates the retail chains Kvickly, SuperBrugsen, Dagli’Brugsen, Irma and Fakta. Together they have 1,200 physical stores and 2 online stores, mad.coop.dk and shopping.coop.dk. They have an annual turnover of approximately DKK 50 billion and in total more than 36,000 employees.

What makes Coop unique is that they have no stockholders, but instead are owned by their members. This means that their members can participate in decision-making, both at the level of the local retail store and nationally in electing the board of directors.

Website: www.coop.dk

What do they use Sleeknote for?

Coop has 2 different online shops, and they use Sleeknote for various purposes.

mad.coop.dk is a relatively new shop so they use Sleeknote to increase the awareness of their shop and get their visitors to try them. Therefore, they offer a discount code of 100 DKK.

See the sleeknote that offers a discount code here

Coop also uses Sleeknote to make their visitors aware of special offers. These offers can be on certain products or brands, or free delivery.

Here is an example of a sleeknote from mad.coop.dk offering free delivery, if the customer buys goods for more than 800 DKK.

Coop also uses Sleeknote to get people to sign up for their newsletter. One of the ways in which they do this, is by using a competition as an incentive. At the moment, they have a competition where you can win a VW Cabriolet electric car for children on shopping.coop.dk. Instead of using an input field in the popup, they ask you to press the CTA button. The CTA button then leads to a landing page, where you put in your email address to participate in the competition.

See the Sleeknote from shopping.coop.dk here:

Some time ago, they used a different kind of sleeknote to collect sign ups where they used the “fear of missing out” tactic.

The Sleeknote said:

You are missing something… – Sign up for our newsletter and be the first to get all our good offers. Get up to 50% discount.”

See the Sleeknote from shopping.coop.dk here:

Ready to give Sleeknote a try?

Coop uses Sleeknote to collect signups for their newsletter and to increase the awareness of their new online shop.

Are you looking for an effective tool to collect more subscribers for your newsletter? Do like Coop, and sign up for your 7 days free trial today.

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