Case Study With DFDS

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About DFDS

DFDS is northern Europe’s largest integrated shipping and logistics company and operates a network of 30 routes with 50 freight and passenger ships and provides freight and logistic services. They have 6,500 employees, 3,5 billion in turnover and 42 locations spread out all over Europe. Their passengers come from all over the world, such as USA, Russia, China and so forth.

Rikke Gransøe Lange has been with DFDS for seven years, and is responsible for the group marketing department. That means she is involved in a lot of different projects and several departments. They use Sleeknote on their customer pages aimed at passengers.

Website: dfds.com

We wanted to increase the basket size and collect more leads to work with and potentially convert those leads into customers.

Rikke Gransøe Lange

Group Marketing Director, DFDS

Why did you choose Sleeknote and what do you use it for today?

We chose Sleeknote as a part of our marketing automation strategy. We wanted to increase the basket size and collect more leads to work with and potentially convert those leads into customers.

Sleeknote is now implemented in about eight of our markets – the markets handle independently how much they use Sleeknote and for what. We have just made Sleeknote available to them, but we know that most of the markets use Sleeknote to collect signups for their newsletter.

Here is an example of the sleeknote that DFDS use on the danish market. The sleeknote has been viewed +499,000 times and has acquired 15,247 leads which give a 3,1 % conversion rate.

What are your results with Sleeknote?

Since the markets handle Sleeknote independently, it’s quite different what results they have achieved.

In the first 3 months of 2016, our Sleeknote on the UK-market has generated around 6500 leads and has an average conversion rate of 3,2%.

Here is an example of the sleeknote that DFDS use on the UK market:

If you have many markets, you must keep in mind, that one size doesn’t fit all!

Rikke Gransøe Lange

Group Marketing Director, DFDS

What is your favorite Sleeknote function or option?

We know that the UK market has been very happy to use the A/B split testing function, as they have been testing out a lot of different models.

Describe Sleeknote with 3 words

Simple implementation, high amount of flexibility, easy to use.

What would you recommend, if i were to try Sleeknote?

If you have many markets, you must keep in mind, that one size doesn’t fit all! They probably have many different ‘right’ ways to collect leads – listen to them and let them experiment.

How has the collaboration with Sleeknote been?

No remarks. The service has been excellent all the way through. The people behind Sleeknote have been great at staying in touch and listening to our needs.

Ready to give Sleeknote a try?

DFDS has implemented Sleeknote in 8 of their markets and has grown their email list on the UK market with more than 6500 leads within 3 months via Sleeknote.

Do you also want a bigger email list? Do like DFDS, and sign up for your 7 days free trial today.

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