Case Study With DK Company

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Tell us about DK Company

DK Company is a multi-brand fashion group. We have 3 departments in Denmark located in Vejle, Ikast, and Copenhagen. DK Company started in 2001, and today we are one Europe’s leading suppliers of fashion and lifestyle brands catering to men and women.

We have 20 fashion brands, and I work with 4 of them; Inwear, Matinique, Part two and Soaked In Luxury.

Website: dkcompany.dk

As a fashion company, it’s of high importance that we can use our own images, colors, and fonts – And we can’t do this with other tools than Sleeknote.

Nina Hildebrandt Birkmose

Development project manager, DK Company

Why did you choose Sleeknote?

We wanted signups for our newsletter and discovered that Sleeknote was a good way to get this.

We did also consider similar products but none of these gave the opportunity to customize the popups in the same way as Sleeknote does. As a fashion company, it’s of high importance that we can use our own images, colors, and fonts – And we can’t do this with other tools than Sleeknote. That is the main reason we chose Sleeknote.

Here’s an example of a sleeknote from Soaked In Luxury:

What do you use Sleeknote for today?

The main purpose of our sleeknotes has been to sign people up for our newsletter. A few times, we have also used Sleeknote to create “mini” campaigns. During sales, we have created sleeknotes saying things like “Buy 2 pieces and save 20%”.

To summarize, we have always used Sleeknote to collect signups or to draw attention to a product category or site.

What are your results with Sleeknote?

Obviously, there’s a big difference in the number of visitors on our sites, but in general we collect between 50 and 200 new signups each month on each site, depending on the number of visitors. That is very satisfying.

Here is an example of one of the sleeknotes DK Company use to collect new signups – Notice how the sleeknote matches the website.

Sleeknote is a great lead generation tool that is easy to customize and it continuously provides good results.

Nina Hildebrandt Birkmose

Development project manager, DK Company

What is the best thing about Sleeknote?

The main purpose of our sleeknotes has been to sign people up for our newsletter. A few times, we have also used Sleeknote to create “mini” campaigns. During sales, we have created sleeknotes saying things like “Buy 2 pieces and save 20%”.

To summarize, we have always used Sleeknote to collect signups or to draw attention to a product category or site.

Describe Sleeknote with one sentence.

Sleeknote is a great lead generation tool that is easy to customize and it continuously provides good results.

What advice would you give me, if I were to try Sleeknote?

First of all, get started!

If I should give a small step-to-step guide on what you should consider before creating your first sleeknote, it would look like this:

1. Think about what the purpose of the sleeknote is. Do you want to collect signups, share information or generate sales with this sleeknote? Remember you can create more sleeknotes, so you have to consider this for each sleeknote you create.

2. Consider if your sleeknote should be exit-intent, time activated or include/exclude visitors from specific sites.

3. Create your sleeknote, and make sure to target the sleeknote to whatever you choose in step 1.

How has the collaboration with Sleeknote been?

We’ve had a few support cases, and your support has always responded quickly and shown great willingness to help. I’ve been very happy with the collaboration with Sleeknote.

Ready to give Sleeknote a try?

DK Company uses Sleeknote to collect sign-ups and to get attention of a product category or site. As a fashion company, it’s of highest importance for DK Company that they are able to use their own images, colors, and fonts.

Do you also want a lead generation tool that makes you able to customize your pop-ups just the way you want? Do like DK Company, and sign up for a 7-days free trial today.

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