Case Study With Europris
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Europris is Norway’s largest discount variety retailer by sales. The first Europris store opened in 1992 and today they have 238 physical stores in Norway. Besides physical stores, they also have an online shop. Approximately 30% of their stores are owned by franchises, and the last 70% is owned by themselves.
Europris’ head office and central warehouse are located in Fredrikstad, Norway. As of March 31, 2015, Europris employed approximately 2,000 full‐time and part‐time employees.
Europris offers its customers a broad assortment of quality own brand and brand name merchandise across 12 product categories: Home & Kitchen, Groceries, House & Garden, Personal care and much more.
What do they use Sleeknote for?
Europris mainly uses Sleeknote for two things; to get signups for their newsletter and to increase the number of social followers.
They use a competition as an incentive by offering their visitors a chance to win a gift certificate for their shop.
What’s interesting is that they’ve created a sleeknote for each product category. This way, they can see in which product category the sleeknote has the best conversion rate.
They’ve also placed a Sleeknote on the site with their advertising circular where they also offer their visitors a chance to win a gift certificate. This is a smart place to show the sleeknote because people are more likely to participate in a competition about a gift certificate, when they’re already looking for good offers. See the Sleeknote here:
Europris has a blog where they share tips and inspiration for your home. On this site, they use Sleeknote to collect emails, but instead of using a competition as incentive they ask their visitors to sign up if they want an email whenever Europris releases a new blog post. This is another effective way to get people to sign up for their newsletter.
See the Sleeknote from Europris’ blog here:
Lastly, they’ve been using Sleeknote to increase the number of followers on Facebook. This is a simple and effective way to keep in touch with the customers who have already visited their website. The smart things is that the sleeknote doesn’t show up for the visitors who comes to their site from Facebook as Europris have used the include/exclude function.
Here is an example of the sleeknote:
Ready to give Sleeknote a try?
Europris uses Sleeknote to get more subscribers for their newsletter and more followers on Facebook.
Do you also want more subscribers for your newsletter? Do like Europris, and sign up for your 7 days free trial today.