Case Study With Lakrids By Johan Bülow

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Tell us about Lakrids By Johan Bülow

Lakrids By Johan Bülow was established in 2007 by Johan Bülow who was 23 years old at the time. We sell gourmet liquorice and Johan’s vision for the company is “to spread his love for liquorice around the globe”.

Our products are mostly sold at specialty stores, such as wine shops, designer boutiques and selected hotels – places where quality and design have high priority. In addition, we have fifteen shops of our own worldwide and sell our products to more than 25 countries.

We’ve experienced an explosive growth the last few years, but we want to grow even more and be represented on more markets worldwide. Therefore, we’ve made our webshop available in five different languages.

Website: www.Liquorice.nu

We released our Swedish website a month ago, and the sleeknote on this site has a conversion rate of 11,2 % and has already collected more than 200 signups.

Rikke Reiselbach

Kommunikationsmedarbejder, Lakrids By Johan Bülow

Why did you choose Sleeknote and what do you use it for today?

We were looking for a smart and effective way to get more signups for our newsletter. We knew that slide-ins and popups were a great way to capture leads, so we started looking for a tool that could do this. The main criterias for the tool was that it was integratable with Mailchimp, easy to implement and worked with Shopify. Sleeknote met all the criterias and more.

Today, our main purpose with Sleeknote is still to get signups for our newsletter. It’s important for us that we only send emails to people who actually want them, and by using Sleeknote we ensure this, as people voluntarily enter their email in our sleeknotes.

Here’s an example of a Sleeknote from their website:

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We also use Sleeknote for service messages. Once, some of our shipments to Germany were delayed due to a heatwave. To avoid doubt and a high number of calls to our customer service, we created a Sleeknote informing people of the situation.

What are your results with Sleeknote?

We’ve noticed a huge difference in the number of signups before and after we started using Sleeknote.

We released our Swedish website a month ago, and the sleeknote on this site has a conversion rate of 11,2 % and has already collected more than 200 signups.

What is your favorite Sleeknote function or option?

I don’t know if it’s a feature or not, but I love the fact that you can put an image on the sleeknote, as it makes it way easier to make the sleeknote fit the layout of the website, which is very important to us. Besides that, I also love how user-friendly the editor is.

Describe Sleeknote with 3 words.

User-friendly, easy and relevant.

What advice would you give me, if I were to try Sleeknote?

Think about what you want to achieve with Sleeknote; More signups, more social followers, promotion or something else?

Give it a try and test what works and what doesn’t. Remember to design your sleeknote so it matches the layout of your website. Then your visitors won’t see it as an “external” popup, but more like a part of your website.

How has the collaboration with Sleeknote been?

I’ve actually never needed to talk with your support as your dashboard is so user-friendly.

Ready to give Sleeknote a try?

Lakrids by Johan Bülow were looking for a lead generation tool that was integratable with Mailchimp, easy to implement and worked with Shopify. They gave Sleeknote a try, and have increased the size of their email list since.

Do you also want a bigger email list? Do like Lakrids By Johan Bülow, and sign up for your 7 days free trial today.

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