Case Study With Pixizoo

Don’t take our word for it.
Hear what our customers have to say…

Tell us about Pixizoo

We started 2 years ago as an online shop selling baby- and children equipment, and we opened our first physical store January 1st 2016 in Aarhus.

We have 20 employees and around 200,000 visitors on our website each month, where 25% of the visitors are new visitors we haven’t seen before.

It is our clear objective to constantly develop and adapt Pixizoo to our customers’ needs and wants. A second and equally important objective is that we want to give all our customers a unique experience, both before and after purchase.


Whenever we are doing marketing, we try to include Sleeknote in some way.

Nicolai Meldgaard

eCommerce and SoMe manager, Pixizoo

Why did you choose Sleeknote?

First of all, we needed a solution to win back the customers who were about to abandon cart.
We found out that we could use Sleeknote for this, and signed up for a free trial. We quickly saw how effective Sleeknote was, so we kept on using it. Since then we’ve also discovered all the other opportunities Sleeknote offers.

Another reason why we chose Sleeknote is that it’s very user-friendly compared to other lead generation tools. Everyone can create a sleeknote – Let me give you an example:

Earlier today, I asked one of our interns to create a sleeknote on a landing page for Fjällräven, where a sleeknote should pop up and offer a discount code to customers coming from a specific page. It was the first time she used Sleeknote, and she created the sleeknote without any problems. I’m not lying when I tell you that she was shocked at how easy it was.

What do you use Sleeknote for today?

Whenever we are doing marketing, we try to include Sleeknote in some way.

Sometimes we use sleeknotes with exit-intent, whenever our customers are about to leave our site. Then a popup shows up offering a 5% discount code. Actually, we called the discount code SN5 (Sleeknote 5). That discount code gained a lot of revenue from customers about to leave the site.

Here is an example of the exit-intent sleeknote from their website:

Obviously, we also use Sleeknote to grow our email list. It has helped us harvest a lot of emails and has performed very well!

We also use Sleeknote on our landing pages, when we do AdWords. Instead of putting discount codes all over the landing page, we use Sleeknote to put some conditions on it. for example, If we have an Ad for “Cheap prams”, we isolate a few prams on the landing page and combine it with a time activated sleeknote that offers a discount code after a short time. This method has generated a lot of sales!

Lastly, I would like to mention how we have used Sleeknote to deliver service messages. If our phones at customer service don’t work, we can easily put a service announcement on our website saying “Our phones are temporarily down, please wait 30 min. before calling us”. It is easy to implement because we always have a sleeknote with an announcement ready to activate, and the sleeknote is very easy to adjust. The service message creates a much better understanding from our customers than if we didn’t have anything on our site. I think Sleeknote works quite excellent and is very user-friendly.

See the service announcement Pixizoo use if something doesn’t work:

Sleeknote is insanely easy to use. It’s just about having the idea of how to use it and some traffic on your website – Then you’re ready to utilize Sleeknote.

Nicolai Meldgaard

eCommerce and SoMe manager, Pixizoo

What is your favorite Sleeknote function or option?

Definitely the time management function! I actually remember that we wrote to you suggesting this feature, and you created it shortly after. It is great to see that you take feedback seriously.

We often use this function when we run campaigns. For example, if we run a campaign offering a 10% discount on the entire webshop from 6-12 pm, I don’t have to activate the sleeknote at 6 pm and turn it off at 12 pm. That’s smart!

It’s also a major advantage that we can manage the sleeknote by sources and UTM codes.

What are your results with Sleeknote?

The number of signups for our newsletter has exploded since we started using Sleeknote.

The cart abandonment popup has also performed great, and has really helped us to make sales to customers who otherwise would have left the cart. We can’t measure the exact conversion rate since we’re using a discount code and not a CTA button on that sleeknote, but we’ve compared how many views the site has with the number of times the discount code has been used – And the result showed exactly why Sleeknote is worth the money we spend on it.

Describe Sleeknote with 3 words

It’s intuitive, it’s good and the ROI is excellent.

What would you recommend, if i were to try Sleeknote?

If I were to try Sleeknote as a new customer, I would follow these steps:

1. Think about what the purpose of your Sleeknotes is – What should your sleeknotes do?

2. Go to Google Analytics and find out where on your website your sleeknotes should be placed.

3. Book a Best Practice meeting with the Sleeknote team – It’s 15 minutes well spent.

4. Start building your sleeknote in the drag-n-drop editor.

Sleeknote is insanely easy to use. It’s just about having the idea of how to use it and some traffic on your website – Then you’re ready to utilize Sleeknote.

How has the collaboration with Sleeknote been?

It couldn’t be better. I’ve written to you a few times, and every time you’ve responded quickly and with all the information I needed.

I’d also like to mention, that I follow a few forums about ecommerce, and you’re very good at answering questions on these forums and to be objective at the same time. You’re not just telling people to choose Sleeknote, but instead, you say “feel free to choose the competitor, but we can do this”.

Overall, your team seems awesome and that’s also what I’ve heard other marketers say about you.

Ready to give Sleeknote a try?

Pixizoo needed a solution to win back the customers who were about to abandon cart, and signed up for a free trial. Later on, they discovered all the other opportunities Sleeknote gave and today Pixizoo uses Sleeknote as a vital part of their online marketing strategy.

Would you like to see how your business can benefit from Sleeknote? Do like Pixizoo, and sign up for your7 days free trial today.

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