What’s Inside
Here’s a Preview of What You’ll Learn…
The one deadly mistake you must AVOID before Black Friday begins. (Page 4.)
The real reason timing is everything (and how to use it to your advantage) (Page 7.)
A simple, but little-known strategy beauty brand Glossier uses to build Black Friday anticipation. (Page 15.)
How to write eye-catching subject lines that outshine your competitors (even if you’re not a good copywriter.) (Page 26.)
Why redefining the busiest shopping day of the year can have a surprising effect on your Black Friday sales (Page 30.)