Customer Interviews E-mail Template

Shout out to Alex from Groove! Thanks for inspiration to this e-mail template.
Check out his blog post about customer interviews.

Subject: Have time for a quick chat?

Hi Kevin

As CEO of Sleeknote, there’s nothing that keeps me up at night more than thinking about how we can make a better product.

But one of the most important lessons we’ve learned over the years is that what WE think is best for the product doesn’t really matter. What matters most is the challenges our customers – that’s you – are facing, and how we can better solve them.

We’ve always worked hard to get to know our customers, but I want to go deeper than we ever have before.

Every quarter I’ll have a conversation – via phone or Skype – with 15 Sleeknote customers. First time is the 19th of November.

I want to hear about your experience with Sleeknote. What you like. What you love. What you’ve been wanting us to fix or improve but just haven’t gotten around to emailing us about it.

If you are willing to give me 10-15 minutes of your time, it would really mean a lot to me. And you’ll get to be a big part of helping us make Sleeknote the best product it can possibly be.

Plus, I’m happy to offer help with any support issues you’re tackling.

If you’re interested, just reply to this e-message, and I’ll send you instructions for setting up the call.

Thanks so much for being a loyal Sleeknote customer.


Best regards
Mogens Møller
CEO | Co-founder
Sleeknote.com