Jak firma Lunar wykorzystała quiz do osiągnięcia 15,74% współczynnika konwersji i pozyskiwania leadów B2B?
Pokrywa księżycowa

Jak firma Lunar wykorzystała quiz do osiągnięcia 15,74% współczynnika konwersji i pozyskiwania leadów B2B?

About Lunar is a 100% digital bank serving over 900,000 users with a team of 450+ employees across the Nordics. Lunar delivers a cutting-edge, fully digital banking experience, bypassing traditional banking systems, silos, and branches. Their mission: help customers gain better control over their finances by simplifying and modernizing their banking options.

Wyzwanie

Choosing the right business banking solution can be overwhelming, especially with multiple account types and varying business needs. Lunar needed an efficient way to guide potential business clients through their options and ensure they felt confident in their decisions. The goal was to make the process intuitive and frictionless, while ensuring visitors were matched with the right solution for their specific needs.

Rozwiązanie

Lunar implemented Sleeknote’s interactive Quiz on their business account pages to create a seamless, user-friendly experience. The quiz asked five targeted questions that helped visitors quickly pinpoint the best banking product for their business, such as Lunar Grow or Lunar Solo.

The quiz was designed to simplify a complex decision-making process by narrowing down the options based on the users’ responses.

Once users completed the quiz, they were presented with a tailored recommendation, along with key benefits and an option to contact Lunar for further assistance.

This allowed Lunar to engage visitors in a more meaningful way while streamlining their decision process.

Wyniki

The Sleeknote Quiz transformed Lunar’s approach to engaging potential business clients. Instead of overwhelming visitors with information, the quiz provided a clear, personalized recommendation, helping users make faster and more confident decisions.

As a result, Lunar achieved an impressive 15.74% conversion rate from the quiz, enhancing the user experience and simplifying a previously complex process, while also attracting more qualified B2B leads.

Why Lunar Uses Sleeknote

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