How to Compete Against the Big Fish

Every business, whether online or offline, aspires to grow. But the competition it faces from the incumbents in the market makes it difficult for it to get in front of their target audience.

In this webinar hosted by Vipul Bansal from VWO, our CEO, Mogens Møller, shares insights on how e-commerce businesses can beat the incumbents and make a strong presence in their target market by truly understanding their visitor personas and motivating the visitors to make a purchase decision.

Key Takeaways

Here’s a little summary of some of the subjects we cover in this webinar

Discovering the aha moment for your business

Creating real personas by understanding your visitors’ situations

Guiding your visitors on your website instead of just acting as order-receivers

Meet the Hosts

In this webinar we’ve once again teamed up with an expert within the field


Mogens Møller

CEO and Co-Founder, Sleeknote

Mogens is an experienced public speaker with high energy and solid content that result in top-ratings. He has more than 15+ years of experience with conversion optimization and is now sharing his knowledge with other passionate marketers.

Vipul Bansal

Vipul Bansal

Co-Marketing Manager, VWO

At VWO, Vipul is responsible for distributing content formats like blogs, case studies, and eBooks to the target audience with an objective to build credibility through content and subsequently capture their interest in the product.