# Formulae

Learn how to effectively calculate essential ecommerce metrics to evaluate and optimize the performance of your online business.

How to Calculate an Average Customer Satisfaction Score

How to Calculate an Average Discount Rate

How to Calculate Average Customer Support Response Time

How to Calculate Average Customer Value: A Step-by-Step Guide

How to Calculate Average Fulfillment Time: A Step-by-Step Guide

How to Calculate Average Margin per Sale: A Step-by-Step Guide

How to Calculate Average Order Processing Time: A Step-by-Step Guide

How to Calculate Average Order Value: A Step-by-Step Guide

How to Calculate Average Page Views per Session: A Step-by-Step Guide

How to Calculate Average Return Rate: A Step-by-Step Guide

How to Calculate Average Revenue Per Active User: A Step-by-Step Guide

How to Calculate Average Revenue Per Ad Campaign

How to Calculate Average Revenue Per Ad Click: A Step-by-Step Guide

How to Calculate Average Revenue Per Ad Display: A Step-by-Step Guide

How to Calculate Average Revenue Per Ad Impression

How to Calculate Average Revenue Per Ad Network

How to Calculate Average Revenue Per Affiliate Partner

How to Calculate Average Revenue Per Affiliate: A Step-by-Step Guide

How to Calculate Average Revenue Per B2B Customer: A Step-by-Step Guide

How to Calculate Average Revenue Per B2C Customer: A Step-by-Step Guide

How to Calculate Average Revenue Per Call: A Step-by-Step Guide

How to Calculate Average Revenue Per Channel: A Step-by-Step Guide

How to Calculate Average Revenue Per Community Member: A Step-by-Step Guide

How to Calculate Average Revenue Per Content Piece: A Step-by-Step Guide

How to Calculate Average Revenue Per Conversion: A Step-by-Step Guide

How to Calculate Average Revenue Per Customer Segment: A Step-by-Step Guide

How to Calculate Average Revenue Per Customer: A Step-by-Step Guide

How to Calculate Average Revenue Per Deal: A Step-by-Step Guide

How to Calculate Average Revenue Per Device Type: A Step-by-Step Guide

How to Calculate Average Revenue Per Email Campaign

How to Calculate Average Revenue Per Email Open: A Step-by-Step Guide

How to Calculate Average Revenue Per Email Subscriber: A Step-by-Step Guide

How to Calculate Average Revenue Per Free Trial User: A Step-by-Step Guide

How to Calculate Average Revenue Per Geographic Location: A Step-by-Step Guide

How to Calculate Average Revenue Per High-Value Customer: A Step-by-Step Guide

How to Calculate Average Revenue Per Influencer: A Step-by-Step Guide

How to Calculate Average Revenue Per Keyword: A Step-by-Step Guide

How to Calculate Average Revenue Per Landing Page: A Step-by-Step Guide

How to Calculate Average Revenue Per Lead: A Step-by-Step Guide

How to Calculate Average Revenue Per Low-Value Customer: A Step-by-Step Guide

How to Calculate Average Revenue Per Loyal Customer

How to Calculate Average Revenue Per Market Segment: A Step-by-Step Guide

How to Calculate Average Revenue Per Marketing Campaign

How to Calculate Average Revenue Per Mobile App User: A Step-by-Step Guide

How to Calculate Average Revenue Per New Customer: A Step-by-Step Guide

How to Calculate Average Revenue Per Opportunity: A Step-by-Step Guide

How to Calculate Average Revenue Per Page View: A Step-by-Step Guide

How to Calculate Average Revenue Per Partner Referral

How to Calculate Average Revenue Per Paying User: A Step-by-Step Guide

How to Calculate Average Revenue Per Product Category: A Step-by-Step Guide

How to Calculate Average Revenue Per Product: A Step-by-Step Guide

How to Calculate Average Revenue Per Promotion: A Step-by-Step Guide

How to Calculate Average Revenue Per Referral Program

How to Calculate Average Revenue Per Referral Source: A Step-by-Step Guide

How to Calculate Average Revenue Per Registered User: A Step-by-Step Guide

How to Calculate Average Revenue Per Returning Customer: A Step-by-Step Guide

How to Calculate Average Revenue Per SKU (Stock Keeping Unit) Easily

How to Calculate Average Revenue Per Social Media Campaign

How to Calculate Average Revenue Per Social Media Follower

How to Calculate Average Revenue Per Social Media User: A Step-by-Step Guide

How to Calculate Average Revenue Per Sponsored Post

How to Calculate Average Revenue Per Store Visit: A Step-by-Step Guide

How to Calculate Average Revenue Per Subscription: A Step-by-Step Guide

How to Calculate Average Revenue Per Time Period: A Step-by-Step Guide

How to Calculate Average Revenue Per Training Session

How to Calculate Average Revenue Per Transaction: A Step-by-Step Guide

How to Calculate Average Revenue Per Upsell/Cross-sell

How to Calculate Average Revenue Per User (ARPU) – A Step-by-Step Guide

How to Calculate Average Revenue Per User Action: A Step-by-Step Guide

How to Calculate Average Revenue Per Viral Campaign

How to Calculate Average Revenue Per Visit: A Step-by-Step Guide

How to Calculate Average Revenue Per Web App User: A Step-by-Step Guide

How to Calculate Average Revenue Per Webinar Attendee

How to Calculate Average Session Duration: A Step-by-Step Guide

How to Calculate Average Shipping Cost: A Step-by-Step Guide

How to Calculate Average Time on Page: A Step-by-Step Guide

How to Calculate Bounce Rate: A Step-by-Step Guide

How to Calculate Churn Rate: A Step-by-Step Guide

How to Calculate Conversion Rate: A Step-by-Step Guide

How to Calculate Cost of Goods Sold (COGS) Easily and Accurately

How to Calculate Cost Per Acquisition (CPA) – A Step-by-Step Guide

How to Calculate Cost Per Click (CPC) – A Step-by-Step Guide

How to Calculate Cost Per Mille (CPM): A Step-by-Step Guide

How to Calculate Customer Lifetime Value: A Step-by-Step Guide

How to Calculate Gross Profit Margin: A Step-by-Step Guide

How to Calculate Inventory Holding Cost: A Step-by-Step Guide

How to Calculate Inventory Turnover: A Step-by-Step Guide

How to Calculate Net Profit Margin: A Step-by-Step Guide

How to Calculate Repeat Purchase Rate: A Step-by-Step Guide

How to Calculate Return on Ad Spend (ROAS) – A Step-by-Step Guide

How to Calculate Return on Investment (ROI): A Step-by-Step Guide

How to Calculate the Average Number of Items per Order

How to Calculate Your Cart Abandonment Rate

How to Calculate Your Click-Through Rate (CTR) for Maximum Results

How to Calculate Your Customer Acquisition Cost: A Step-by-Step Guide

How to Calculate Your Customer Churn Rate

How to Calculate Your Customer Retention Rate