How to Change Featured Products on Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In this comprehensive step-by-step guide, we will walk you through the process of changing featured products on Shopify. Featured products are a great way to showcase certain items and increase their visibility on your online store. By following the instructions outlined below, you will be able to update your featured products and maximize their potential to drive sales.

Understanding the Importance of Featured Products on Shopify

Featured products play a crucial role in capturing the attention of your customers. When visitors land on your Shopify store, the products you choose to feature can make a significant impact on their purchasing decisions. By highlighting specific items, you can direct your customers’ focus to your best-selling or newly released products, increasing the likelihood of a sale.

When selecting featured products, consider their relevance to your target audience and the overall aesthetic of your store. By curating a selection of high-quality and popular items, you can create a visually appealing storefront and encourage customers to explore further.

Another benefit of featuring products on Shopify is that it allows you to showcase any special promotions or discounts you may be offering. By prominently displaying these discounted items, you can attract customers who are looking for a good deal and encourage them to make a purchase.

In addition, featuring products can also help you build trust and credibility with your customers. When you highlight your best-selling or highly rated products, it shows that other customers have had positive experiences with those items. This social proof can instill confidence in potential buyers and increase their likelihood of making a purchase.

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Why Should You Update Your Featured Products Regularly?

Regularly updating your featured products is essential to keep your store fresh and engaging. By constantly refreshing the selection, you can prevent your storefront from becoming stagnant and increase the chances of repeat visits from your customers.

Updating featured products on a regular basis also allows you to showcase new arrivals, limited edition items, or products relevant to seasonal trends. By keeping your selection updated, you create a sense of urgency for your customers, motivating them to make a purchase before the featured items are no longer available.

In addition, updating your featured products regularly can also help you gather valuable data and insights about your customers’ preferences. By monitoring which products receive the most attention and generate the highest sales, you can gain a better understanding of your target audience’s preferences and tailor your future product offerings accordingly.

Exploring the Different Ways to Change Featured Products on Shopify

Changing featured products on Shopify can be done in various ways, depending on your specific needs and preferences. In this guide, we will primarily focus on the manual process, which allows you to have full control over the products you feature. However, it’s worth mentioning that there are also apps and plugins available that can assist you in automating this process or providing additional functionality.

Now, let’s dive into the step-by-step process of changing featured products on Shopify:

1. Log in to your Shopify admin dashboard and navigate to the “Products” section.

2. Select the product you want to feature by clicking on its title or image.

3. Scroll down to the “Organization” section and locate the “Featured” checkbox.

4. Check the “Featured” box to make the product a featured product.

5. Save your changes by clicking the “Save” button at the top or bottom of the page.

6. Repeat steps 2-5 for each product you want to feature.

7. Once you have selected all the products you want to feature, go to your Shopify theme editor.

8. Locate the section or block where you want to display the featured products.

9. Add a new element or widget to the section, such as a product carousel or grid.

10. Configure the element or widget to display the featured products you have selected.

11. Save your changes and preview your Shopify store to see the updated featured products.

By following these steps, you can easily change and update the featured products on your Shopify store manually. Remember to regularly review and update your featured products to keep your store fresh and engaging for your customers.

Step 1: Logging into Your Shopify Admin Dashboard

The first step is to log into your Shopify admin dashboard. Open your preferred web browser and enter your Shopify store’s URL followed by “/admin” (e.g., “yourstorename.myshopify.com/admin”). Enter your login credentials to access your dashboard.

Once you have successfully logged into your Shopify admin dashboard, you will be greeted with a user-friendly interface that allows you to manage various aspects of your online store. From here, you can navigate through different sections such as orders, products, customers, and settings.

Step 2: Navigating to the Products Section

Once you are logged in, locate and click on the “Products” tab located on the left-hand side of your dashboard. This will open the products management section of your Shopify store.

In the products management section, you will be able to view and manage all the products available in your Shopify store. Here, you can add new products, edit existing ones, update product information, manage inventory, and organize products into categories or collections. It is an essential section for managing and maintaining your online store’s product catalog.

Step 3: Selecting the Product You Want to Feature

In the products section, locate the product you want to feature and click on its title or image to access its details page.

When selecting the product you want to feature, it’s important to consider its relevance to your target audience. Think about who your customers are and what they are looking for. Choose a product that aligns with their needs and preferences to maximize its impact.

Additionally, take into account the popularity and demand for the product. Look for products that are trending or have a high customer rating. Featuring a product that is in high demand can help attract more attention and generate more sales.

Step 4: Editing the Product Details and Settings

On the product details page, you can make changes to various aspects of the product, including its title, description, pricing, and inventory. Take the time to update any relevant information to ensure accurate and up-to-date details are displayed on your store.

Additionally, you may want to modify the product’s images, ensuring you have high-quality visuals that can entice your customers. Consider using professional product photos or taking advantage of photography apps and editing tools to optimize the visual appeal of your featured products.

Furthermore, it is important to pay attention to the product settings. This includes selecting the appropriate category, setting the product’s visibility, and determining whether it is available for purchase. By carefully configuring these settings, you can ensure that your product is easily discoverable by customers and aligns with your overall sales strategy.

Step 5: Enabling the “Featured” Option for the Product

To feature the product, scroll down the product details page until you find the “Organization” section. Look for the option labeled “Featured” or similar variations, and enable it by checking the corresponding checkbox or toggle.

Enabling the “Featured” option for a product is a great way to increase its visibility and attract more attention from potential customers. When a product is featured, it is often displayed prominently on the website’s homepage or in a dedicated section, making it more likely to be noticed by visitors.

Step 6: Saving and Previewing the Changes

After ensuring all necessary information is updated, click on the “Save” or “Save Product” button to apply the changes. It is recommended to preview the product on your storefront to ensure that it is displayed correctly and appears as intended to your customers.

Previewing the changes allows you to see how the updated product will look on your storefront before making it live. This is especially important if you have made significant changes to the product’s appearance or layout. By previewing the changes, you can catch any potential issues or errors and make adjustments as needed. It is also a good practice to preview the product on different devices and browsers to ensure a consistent and optimal viewing experience for all customers.

Step 7: Checking for Compatibility with Your Theme

Once you have enabled the featured option for your product, it’s crucial to double-check how it appears on your Shopify store’s storefront. Ensure that the selected product is showcased prominently in a designated section or area of your store, as this will boost its visibility.

Verify the compatibility of your theme with the featured product section. If necessary, consult your theme’s documentation or consider reaching out to Shopify support or a theme developer for assistance.

Tips for Choosing the Right Products to Feature on Your Shopify Store

Choosing the right products to feature on your Shopify store is key to attracting and retaining customers. Here are some tips to help you select products that have the highest potential for conversion:

  • Focus on your best-selling products or those with high customer ratings.
  • Consider featuring products that complement each other or can be cross-sold.
  • Promote new releases or limited-edition items to create a sense of exclusivity.
  • Highlight products that align with seasonal or current trends.

Best Practices for Creating Eye-Catching Featured Product Images

High-quality, visually appealing product images can significantly enhance the impact of your featured products. Here are some best practices to keep in mind:

  • Use professional product photography or high-resolution images.
  • Optimize image composition and focus on showcasing the product’s key features.
  • Ensure consistent image sizes and maintain a visually cohesive storefront.
  • Add overlays or graphics to draw attention to important details or promotions.

Optimizing Product Descriptions to Maximize Conversion Rates

Well-crafted product descriptions are essential for convincing potential customers to make a purchase. Consider the following tips when writing your product descriptions:

  • Highlight the unique features and benefits of each featured product.
  • Focus on communicating the value proposition to your customers.
  • Use clear and concise language, avoiding jargon or technical terms.
  • Incorporate persuasive keywords relevant to your target audience and product category.

Utilizing Tags and Categories to Organize Your Featured Products

Tags and categories are effective tools for organizing your featured products and improving navigation on your Shopify store. Here’s how you can benefit from using them:

  • Create tags or labels that describe the product’s attributes or intended use.
  • Group related products into categories for easy browsing and filtering.
  • Allow customers to navigate by tags or categories to discover products of interest.
  • Consider integrating filtering options to help customers narrow down their search results.

Promoting Your Featured Products through Social Media Channels

Social media can be a powerful tool for promoting and generating interest in your featured products. Consider the following strategies to maximize your reach:

  • Create visually appealing social media posts showcasing your featured products.
  • Use descriptive and engaging captions to entice your followers.
  • Offer exclusive promotions or discounts to your social media audience.
  • Collaborate with influencers or micro-influencers in your niche to reach a broader audience.

Analyzing the Performance of Your Featured Products

Regularly monitoring and analyzing the performance of your featured products is essential for refining your strategy and maximizing sales. Here are a few metrics to consider:

  • Track the click-through rate (CTR) of your featured products to assess their effectiveness.
  • Monitor conversion rates to evaluate how well your featured products are generating sales.
  • Review customer feedback and comments to gauge customer satisfaction.
  • Use analytics tools provided by Shopify or third-party apps to gain deeper insights.

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Troubleshooting Common Issues with Changing Featured Products on Shopify

Despite the simplicity of changing featured products on Shopify, you may encounter some common issues. Here are a few troubleshooting tips:

  • Ensure that you have the necessary permissions and access rights to make changes.
  • Verify that your Shopify theme supports the “Featured” option or a similar functionality.
  • Clear your browser cache and cookies to resolve potential display issues.
  • If using third-party apps or plugins, ensure they are compatible with your theme and up to date.

By following this comprehensive guide, you now have the knowledge to change featured products on Shopify. Remember to regularly update your selection, optimize your product details and images, and monitor their performance to continuously improve your online store’s success. By presenting your best products prominently, you increase the chances of attracting and converting customers, ultimately driving your sales and growth on Shopify.