Use Case Library
Discover proven popup use cases designed to help you grow your email list, recover carts, announce offers, and much more.
Each use case comes with a ready to use template and a step-by-step guide so you can go live with your popups in minutes and maximize every visit.
Incentives
The right incentive motivates action. Choose one that fits your audience to turn Black Friday traffic into subscribers and customers.
Increase Sales
Get more eyes on your live event and turn viewers into buyers.
Grow Your List
Give early access to your most engaged shoppers and boost conversions from day one.
Show the right products at the right time to boost engagement and increase order value.
Catch leaving visitors with a last-chance popup and guide them straight to your final offers before time runs out.
Offer the right incentive to the right shopper by tailoring your message based on cart value.
Use a catalogue-style popup to highlight your best Black Friday offers and help shoppers find what they want faster.
Surprise visitors with a Black Friday discount, boost engagement and grow your email list.
Grow your list with subscribers who want Black Friday updates by email and SMS. Perfect for reaching them as soon as your sale goes live.
Create excitement during Black Week by revealing a fresh offer daily and encouraging visitors to subscribe for updates.
Feedback
Learn how your customers discovered your brand with a quick post-purchase question.
Run a competition to engage hesitant visitors and grow your list before they bounce.
Turn increased Black Friday orders into insights that help you grow.
Invite non-subscribers to join your list post-purchase with a chance to win their Black Friday order.
Show when your Black Friday sale starts to build anticipation, and when it ends to drive urgency.
Boost order size with a free gift for higher-value orders.
Build trust where it matters most by highlighting your unique selling points in the cart.
Motivate customers to add just a little more by showing how close they are to free shipping
Support
Let visitors call you directly during opening hours if they get stuck or have questions.
Let visitors submit a question when you’re offline, so they’re not left hanging.
Show a targeted popup to visitors coming from your paid ads to increase conversions.
Existing Subscribers
Reward your most loyal audience with a surprise they can only unlock on your site.
Grow your list and learn more about new subscribers like preferences, favorite brands or birthdays without hurting your conversion rate.
Focus
Description
The most effective popup use cases help grow your email list with incentives, reduce cart abandonment with exit-intent offers, promote sales like Black Friday, and guide visitors to action with page-specific messages. These are proven tactics used by brands to drive conversions at every stage of the funnel.
If you’re looking for popup ideas, the key is matching the popup’s goal to visitor intent. For example, use a gamified popup to engage paid traffic, or offer free shipping to close a sale. Our use case library is built to help you find ideas that align with your specific conversion goals.
Popups still work—if they’re relevant. Visitors ignore or dismiss generic messages, but when you use page-level targeting (like showing a free shipping offer in the cart), the popup becomes helpful, not disruptive. It’s all about timing and context.
Our use case library includes popup templates for growing your list, recovering carts, promoting seasonal sales like Black Friday, and more. Each template is customizable, so you can launch campaigns quickly without needing a designer or developer.
To grow your email list, offer a 10% discount to first-time visitors, give early access to Black Friday sales, or run a giveaway. These use cases are all designed to convert traffic into subscribers—fast.
Use an exit-intent popup that triggers when a user is about to leave the cart. Offer free shipping or a surprise discount to recover the sale. We have a complete step-by-step guide for this exact use case.
Start with a VIP list popup before the sale, then use a countdown popup for urgency, and finish with a last-chance exit popup to recover final-day sales. These Black Friday marketing ideas are tested and built into our use case templates.
Every use case in our library includes a step-by-step guide and a ready-to-use template. You can launch any popup in minutes—no code or technical help needed.
