How to Change Header Text in Shopify: A Step-by-Step Guide
By Sam Thomas Davies Head of Content
@ Sleeknote

In today’s digital marketplace, having a well-designed and user-friendly website is essential for any business. One crucial aspect of website design is the header text, as it sets the tone for your site and helps visitors navigate through your online store. If you’re using Shopify as your e-commerce platform, this step-by-step guide will walk you through the process of changing the header text to create a more compelling and professional online presence.

Understanding the Importance of Header Text in Shopify

Before we dive into the technical aspects of changing header text in Shopify, let’s first understand why it is crucial to pay attention to this element. The header text is the first thing visitors see when they land on your site, making it a valuable opportunity to make a positive impression and convey important information about your brand and products. A well-crafted header can help users quickly understand the nature of your business, find relevant information, and easily navigate through your online store.

In addition, the header text also plays a significant role in search engine optimization (SEO). Search engines use header text to understand the content and relevance of a webpage. By optimizing your header text with relevant keywords, you can improve your website’s visibility in search engine results and attract more organic traffic.

The Basics of Shopify Header Text

In Shopify, the header text refers to the text elements that appear at the topmost part of your website. It typically includes your logo, navigation menu, and any other important information you want to communicate to your visitors. As a Shopify user, you have the flexibility to customize your header text to align with your brand identity and optimize its impact on your target audience.

Customizing your header text in Shopify involves accessing the theme editor and navigating to the header section. Here, you can modify the font, color, size, and spacing of your header text to create a visually appealing and cohesive design. Additionally, you can add promotional banners, social media icons, or contact information to further enhance the functionality and aesthetics of your header text.

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Exploring Different Types of Header Text in Shopify

When it comes to choosing the right type of header text for your Shopify store, there are several options you can consider. The most common types include a simple text-based header, a combination of text and logo, or a fully customized header design. The choice primarily depends on your brand aesthetic, the purpose of your website, and the overall user experience you want to create. Take some time to explore different options and choose one that resonates with your target audience and effectively communicates your brand message.

Another important factor to consider when choosing the right type of header text is the responsiveness of your website. With the increasing use of mobile devices, it is crucial to ensure that your header text adapts well to different screen sizes. Responsive design allows your header text to adjust and maintain its readability and visual appeal on various devices, providing a seamless user experience.

Planning Your Header Text Strategy for Better Conversion

Effective header text is not just about aesthetics; it should also be optimized for conversion. Before you dive into making changes, take a moment to plan your header text strategy. Consider the key messages you want to convey, the specific calls to action you intend to use, and how you can align this information with your overall marketing goals. A well-thought-out strategy will allow you to make targeted changes and maximize the impact of your header text on your visitors.

One important aspect to consider when planning your header text strategy is the target audience. Understanding who your audience is and what they are looking for can help you tailor your header text to resonate with them. Conducting market research and analyzing customer data can provide valuable insights into the preferences and needs of your target audience.

In addition to understanding your audience, it is crucial to conduct A/B testing to determine the effectiveness of different header text variations. By testing different headlines, subheadings, and calls to action, you can gather data on which elements drive the highest conversion rates. This data-driven approach allows you to continuously optimize your header text strategy and improve your conversion rates over time.

Step 1: Accessing the Shopify Theme Editor

Now that you have a clear plan in place, it’s time to start making changes to your Shopify header text. Begin by accessing the Shopify Theme Editor, where you can modify various aspects of your website’s appearance. To do this, log in to your Shopify admin dashboard and navigate to the “Online Store” section. From there, click on “Themes” and select the current theme you want to edit. Look for the “Actions” dropdown menu and click on “Edit Code” to access the Shopify Theme Editor.

Once you have accessed the Shopify Theme Editor, you will be able to see the different files and folders that make up your theme. These files control the layout, design, and functionality of your website. It is important to note that making changes to the code in the Theme Editor requires some knowledge of HTML, CSS, and Liquid, Shopify’s templating language.

Step 2: Locating the Header Section in the Theme Editor

Once you are in the Shopify Theme Editor, it’s important to locate the header section to make the necessary changes. The header section may vary depending on the theme you are using, but it is typically found in the “Sections” or “Snippets” directory within the editor. Take some time to familiarize yourself with the structure of your theme and locate the relevant header files that control the appearance of your header text.

When you locate the header section in the theme editor, you will see a variety of options for customizing the header. These options may include changing the logo, adjusting the navigation menu, adding a search bar, or modifying the header layout. Explore these options to tailor the header to your desired design and functionality.

It’s important to note that making changes to the header section may require some knowledge of HTML and CSS. If you are not familiar with these languages, you may want to consider hiring a developer or utilizing Shopify’s support resources to assist you in making the necessary modifications.

Step 3: Editing the Header Text in Shopify

Now that you have located the header section, you can start editing the header text. Shopify themes generally use HTML and CSS to define the layout and styling of the header text. Depending on your comfort level with coding, you can directly edit the HTML and CSS files within the Theme Editor or use the built-in Shopify tools to make the changes. If you’re unfamiliar with coding, it’s advisable to seek the assistance of a Shopify expert or developer to ensure the changes are implemented correctly.

When editing the header text in Shopify, it’s important to consider the impact it may have on the overall design and user experience of your website. Make sure to choose a font, size, and color that aligns with your brand identity and enhances readability.

In addition to editing the text itself, you may also want to customize the header layout. This can include adjusting the spacing, alignment, and positioning of elements within the header section. Experiment with different configurations to find the one that best suits your website’s aesthetic and functionality.

Step 4: Customizing Font Styles and Sizes for Header Text

One of the key elements of header text design is font style and size. This aspect determines how your text is presented and how it fits within the overall layout of your website. Within the Shopify Theme Editor, you can customize the font styles and sizes to create a visually appealing and readable header text. Experiment with different font options to find the combination that best represents your brand identity and enhances the user experience.

When customizing font styles and sizes for header text, it’s important to consider the readability and legibility of the text. Choosing a font that is easy to read, especially at smaller sizes, ensures that your header text is accessible to all users. Additionally, you can use font styles such as bold or italic to add emphasis to certain words or phrases in your header text. Remember to maintain consistency in font styles and sizes throughout your website to create a cohesive and professional look.

Step 5: Adding Emphasis with Color and Formatting Options

Color and formatting options can significantly impact the visual appeal and legibility of your Shopify header text. Depending on your theme and customization options, you can choose different color palettes, background styles, and text effects to make your header text pop. Be mindful of your brand colors and the overall design of your website when making these changes to maintain consistency and enhance user engagement.

Experimenting with different color and formatting options can help you create a unique and eye-catching header text. For example, you can use bold or italic styles to emphasize certain words or phrases. Additionally, you can apply different font sizes and font families to add variety and hierarchy to your header text. Remember to test your changes across different devices and screen sizes to ensure optimal readability and accessibility for all users.

Step 6: Previewing and Publishing Changes to the Header Text

Once you have made the desired changes to your Shopify header text, it’s crucial to preview and test the modifications before publishing them live. Use the preview feature within the Shopify Theme Editor to see how your header text looks across different devices and screen sizes. This step allows you to spot any potential issues and make necessary adjustments. Once you are satisfied with the changes, click on the “Save” button to publish the modifications and make them visible to your visitors.

Troubleshooting Common Issues with Changing Header Text in Shopify

During the process of changing the header text in Shopify, you may encounter some common issues. These can range from formatting errors to compatibility problems with specific themes or apps. If you run into any issues, refer to Shopify’s extensive documentation or reach out to their support team for assistance. Troubleshooting these issues promptly will ensure that your header text appears as intended and provides the desired user experience.

Best Practices for Optimizing Your Header Text for SEO

While designing and customizing your header text, it’s essential to keep search engine optimization (SEO) in mind. Optimizing your header text for relevant keywords and meta tags can improve your website’s visibility in search engine results and drive organic traffic to your online store. Consider using descriptive and keyword-rich text in your headers, ensuring that it aligns with your target audience’s search intent and follows best practices for on-page SEO.

Enhancing User Experience with Clear and Concise Header Text

Clarity and conciseness are key when it comes to header text. Visitors should be able to understand the purpose of your website and navigate through your online store effortlessly. Use clear and concise language in your headers, avoiding jargon or ambiguous terms. Furthermore, consider the readability of your text by ensuring sufficient contrast between the text and background, and using appropriate font sizes for different devices.

A/B Testing to Find the Most Effective Header Text Variation

Lastly, consider conducting A/B testing to determine the most effective variation of your header text. A/B testing involves creating two or more versions of your header text and comparing their performance in terms of engagement, conversions, and user satisfaction. By testing different variations, you can gather valuable insights about your audience’s preferences and continuously refine your header text to maximize its impact on your business goals.

Made for Shopify

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Get more email subscribers and customers with Sleeknote’s Shopify-optimized forms, popups, quizzes, and gamification tools. (No designers or developers needed.)

Try Sleeknote for free โ†’


Changing header text in Shopify is a crucial step in enhancing your website’s design and improving the overall user experience. By following this step-by-step guide, you can navigate the Shopify Theme Editor with confidence and make the necessary changes to create a compelling header text that aligns with your brand identity and engages your visitors. Remember to plan your header text strategy, customize font styles and sizes, and optimize your headers for search engines. With careful attention to detail and continuous improvement, your header text will become a powerful tool to drive conversions and establish a strong online presence.