Built to Scale

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Built to Scale

Learn how today’s fastest-growing online retailers are achieving breakout growth … and how you can too (even if you don’t have a million dollar marketing budget)

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What’s Inside

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Introduction: The New Rules of E-Commerce

The #1 mistake e-commerce retailers make when approaching their online marketing (and how to avoid it).

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Chapter 1: A Definitive Guide to E-Commerce List Building

How to get more customers to buy from you even if you don’t have a big advertising budget.

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Chapter 6: E-Commerce Copywriting 101

The secret to writing powerful and persuasive product descriptions.

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Marketing in Action

Revealed: How mattress startup Casper went from zero to $750 million dollars in four years. (Hint: it involves redefining the buying experience.)

“ I’ve been working with digital marketing, ranging from SEO to affiliate marketing and Facebook ads, for close to 10 years. I only follow a few online resources continually and Sleeknote’s blog is one of them. This is like the best blog post they’ve ever written—times two. Actionable for us and our clients. ”


Steffen Hedebrandt, Head of Marketing


The Rules for Selling Online Have Changed

Years ago, building an e-commerce store was a luxury granted only for the tech-savvy and affluent. Today, though, it’s a very different story.

With a drag of a mouse and a click of a button, anyone with an idea, an Internet connection, and a little capital can become an online retailer. The barrier for entry, for many budding entrepreneurs, has never been lower. But it’s come at a cost.

The online marketplace is more crowded or competitive than ever. With a lower barrier and a cohort of “me-too” copycats jumping on the e-com-merce bandwagon, the cost of paid advertising has gone through the roof … forcing business owners to cut costs at every corner just to keep their head above water.

But not everyone is struggling

In Built to Scale, Rikke Berg Thomsen, Seray Keskin, and Sam Thomas Davies reveal how today’s fast-growing e-commerce

retailers—The New E-Tailers—are rising above the noise and growing year after year … regardless of the competition (and without a million dollar advertising budget or a team of marketing professionals.)

Featuring real-world case studies and in-depth case studies, the authors share the best, most actionable marketing strategies e-commerce marketers can use to grow their traffic, get more customers and increase their revenue.

Practical, rigorously-researched, and easy-to-read, Built to Scale will equip and empower you with the resource you need to join The New E-Tailers and transform your brand into a business that is built to scale.

“ This book is a timeless resource that any smart marketer should have on their desk. The strategies in this book are 100% usable and profitable for any e-commerce business ”


Patrick T. Rasmussen, Chief Marketing Officer

Meet the Authors

Learn more about the authors behind Built to Scale


Seray Keskin


Seray works as a Content Marketer for Sleeknote. After working for digital agencies and writing copy for several local and global brands, Seray is now sharing her expertise in marketing with a wider audience.


Sam Thomas Davies


Sam works as Head of Content at Sleeknote. His work has been featured and quoted on several major media outlets including The Times and CNBC, as well as authority marketing blogs such as Conversion XL and Keap (formerly InfusionSoft).


Rikke Berg Thomsen


Rikke works as Head of Email Marketing at Sleeknote. She regularly hosts live e-commerce trainings in collaboration with industry leaders like Campaign Monitor, Kissmetrics, AdRoll, and more.


Order Today

Built to Scale

Learn how today’s fastest-growing online retailers are achieving breakout growth … and how you can too (even if you don’t have a million dollar marketing budget)

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