Discover your emails’ true value with
our free ROI calculator.

We all know the classic email marketing statistic: email can potentially return $44 for every dollar you invest in an email campaign. But how true are those numbers for your emails? To help you determine the true value of your campaigns, we’ve built a free email marketing ROI calculator. Scroll down to use our free ROI calculator and learn the true value of your email campaigns.

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What is email marketing ROI?

Return on investment (ROI) is a financial metric widely used to measure the probability of a return on an investment. With email, ROI refers to the true measure of a campaign’s profitability. To calculate a campaign’s ROI, use the following formula:

(Profit – Cost of Campaign) ÷ Cost of Campaign = ROI %

Calculate the ROI of your email marketing.