Done right, the ROI of email marketing can be as high as 4,400%. Or, put another way, returns $44 for every dollar you invest in an email campaign.
But how true are those numbers for your emails?
To help you determine the true value of your campaigns, we’ve built a free email marketing ROI calculator.
Here’s what you need to know beforehand.
Return on investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment.
In the case of email, then, it is a true measure of a campaign’s profitability.
To calculate a campaign’s ROI, use the following formula:
(Profit – Cost of Campaign)/Cost of Campaign = ROI (Expressed as a Percentage)
To help you get started, we’ve compiled our favorite templates to the left. Click “Use this template,” create a free Sleeknote account, customize it to the look and feel of your brand and have it live on your site in minutes.
If you’re looking for more email inspiration, check out the articles below: