B&O PLAY mainly uses Sleeknote to get new subscribers for their newsletter, but they also make good use of the other Sleeknote features when promoting products and conducting surveys.
They use competitions as incentives, where they offer their visitor a chance to win a Beoplay A1 if they sign up for their newsletter. They have made the SleekBox time-based, which means that they show the sleeknote as a teaser at first, and after 5 seconds it shows up in the right bottom corner of the screen. This way, the SleekBox become less intrusive.
Besides collecting leads for their newsletter, another way they use Sleeknote is to promote new products by directing their customers to a certain product page. In this case, they’ve introduced a new television called Beovision Horizon. If you click the CTA button, you’ll be directed to a page telling you all about the new television.
Lastly, they have also used Sleeknote for a mix of promotions and surveys. After releasing a new product called Beolit 15, they asked the visitors which color they liked the most. In this way, they found out what color their customers prefer and at the same time, they promoted Beolit 15 and the new grey color.
See how they did here:
B&O SLEEKBOXES
