Like many online retailers, Ditur faced the challenge of converting website visitors into subscribers and, ultimately, paying customers. With high website traffic, they wanted to ensure they were maximizing their potential by engaging visitors in a way that encouraged sign-ups and conversions.
That’s why Ditur ran a Scratch to Win campaign, offering a 15% discount exclusively to new visitors who weren’t already subscribed to their newsletter. The campaign, invited first-time visitors, to sign up for the newsletter for a chance to “scratch” and reveal their discount.
Once subscribed, they received a welcome email with their discount code and a reminder of its expiration, creating a sense of urgency and encouraging quick action.
This gamified approach helped Ditur grow its email list, boost visitor engagement, and increase sales, all while providing a more interactive and enjoyable experience for customers.
“At Ditur, we’ve had great success using Sleeknote to turn our website traffic into valuable leads. With Sleeknote, we can easily run various types of campaigns and align them with our efforts across other channels.”
The campaign delivered outstanding results:
By transforming the simple act of subscribing into a fun and memorable experience, Ditur not only expanded their email list but also generated immediate sales, showcasing the power of gamification to boost conversions and deliver measurable results.
“We’ve seen particularly strong engagement when we integrate gamification elements, such as Spin to Win or the new Scratch to Win. Sleeknote makes it possible for us to do this directly on our website, without disrupting the overall shopping experience. It’s an unique way to engage consumers, creating positive associations and a playful experience. The result is more leads and fun interaction with our customers.”
